.jpg/webp/500)
Creating High Converting Landing Pages
Isaac Rudansky
Lessons
Landing Page Design Fundamentals
1Laying the groundwork for good design
13:23 2The Myth Of The Perfect Landing Page Conversion Rate
12:05 3The 3 Main Types of Landing Pages and How To Use Them Effectively
18:57 4Business Models and Understanding Your Conversion Actions
06:04 5The AIDA Sales Funnel and The Online Decision Making Process
16:48 6The Awareness Stage of the Funnel ... Where It All Begins
17:26 7The Interest Stage of the Funnel ... Tell Me More
14:10The Desire Stage of the Funnel ... I Want What You Sell
12:44 9The Action Stage of the Funnel ... I'm Going to Buy What You Sell
09:05 10The Fogg Behavior Model and how it Applies to Good Landing Page Design
19:25 11Making Your Landing Page Design Memorable
12:44 12Quiz: Landing Page Design Fundamentals
Principles of Good Landing Page Design: Examples, Case Studies & Best Practices
13The Primacy of Product and The Concept of Usability in Landing Page Design
15:23 14Eschew Obfuscation ... Clarity and the Quest for Fewer Question Marks
11:17 15The 5 Second Usability Test in Landing Page Design (and how you can use it now)
12:25 16The Art and Science Behind Designing High-Converting Calls To Action (CTA's)
18:29 17Readability and Visual Hierarchy Landing Page Design
19:50 18Respecting Web Conventions in Landing Page Design
13:22 19Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates
19:53 20Information Architecture and Accessibility - Landing Page Design Best Practices
19:51 21Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices
15:34 22Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices
08:43 23Dedicated Landing Page Design Best Practices (Part 1)
14:57 24Dedicated Landing Page Design Best Practices (Part 2)
12:18 25Quiz: Principles of Good Landing Page Design: Examples, Case Studies & Best Practices
Principles Of Persuasion in Conversion Rate Optimization
26Using Scarcity to Improve Conversion Rates on Your Landing Pages
09:46 27Principles of Persuasion - Reciprocal Concessions & Reciprocity in Landing Pages
12:07 28Principles of Persuasion ... Anchoring and Cognitive Dissonance Theory
18:56 29User Scenarios and Contextual Perception in Landing Page Design
16:37 30Quiz: Principles Of Persuasion in Conversion Rate Optimization
Building a High Converting Landing Page From Scratch
31My Favorite Landing Page Builders and Getting Started With Our Unbounce Page
10:02 32Getting Familiar With the Unbounce Page Builder and Adding Our Header Section
07:28 33Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool
16:25 34Working With Background Imagery in Landing Pages and Developing Our Hero Section
15:36 35Creating a Form, Action Block, and Finishing the Hero Section in Unbounce
19:27 36Discussing Landing Page Design Changes and Creating our Primary Content Section
16:17 37Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce
10:42 38Publishing Your Unbouonce Landing Page on Your Custom Domain
03:43 39Adding Custom CSS in Unbounce to Create Professional Drop Shadows
06:03 40Making Your Landing Page Design Work Better With Custom Javascript Snippets
08:08 41Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines
02:30 42Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form
03:30 43Assigning A_B Testing Variants in Unbounce and Assigning Traffic Weights
12:20 44Integrating Your Unbounce Form Submissions With Your Mailchimp Account
09:06 45Quiz: Building a High Converting Landing Page From Scratch
Landing Page Audit in Action
46Wester Computer Audit (Part 1)
08:28 47Wester Computer Audit (Part 2)
09:16 48Wester Computer Audit (Part 3)
15:19 49Wester Computer Audit (Part 4)
13:52 50Quiz: Landing Page Audit in Action
Conclusion
51Conclusion
02:52Final Quiz
52Final Quiz
Class Description
AFTER THIS CLASS YOU’LL BE ABLE TO:
- Build an effective and memorable landing page from scratch without using code.
- Understand the 3 main landing page types and know how to use them effectively.
- Persuade your site visitors to act using advanced psychological principles.
- Get into the hearts and mind of your customers by building users scenarios.
- Design high converting call to action (CTAs).
- Incorporate standard web conventions in your designs.
- Use Scarcity to improve conversion rates for your page.
- Use the Unbounce Page Builder to create a form, use an action block, work with backgrounds, add headers icons and buttons, custom CSS and many more features.
- How to perform a thorough landing page audit.
ABOUT ISAAC'S CLASS:
Designing landing pages that consistently engage and convert is key to gaining a huge competitive advantage in your business. In order to achieve this, you need to get insight into the buyer's journey so that you can adapt and target your designs to your audience’s wants and needs.
In this class, you’ll learn how to apply universal psychological principles that you already understand to your landing pages so you can significantly increase your conversion rates. You’ll be able to test and refine your designs with exciting chapters packed with real-life case studies and experiments to illustrate each lesson. Enroll in this class today to transform the profitability and performance of your landing pages!
WHAT YOU WILL LEARN:
- The fundamental principles of professional landing page design
- Different types of landing pages and what their functions are including dedicated landing pages, micro-sites, full websites, home pages and product pages
- Know the conversion actions that are associated with common business models
- Understand the AIDA sales funnel and the online decision-making process
- The principles of readability and visual hierarchy in design
- How to create trust, safety and credibility for your landing page
- Mobile site layout in Unbounce
WHO THIS CLASS IS FOR:
- Freelancers
- Entrepreneurs
- Business owners
- Web designers and developers
- Anyone wanting to improve their landing page design skills
- Anyone wanting to increase their conversion rates
- All experience levels
SOFTWARE USED:
Adobe Photoshop CC
ABOUT YOUR INSTRUCTOR:
Globally-recognized Google Ads and PPC expert with millions in revenue generated across 450+ businesses internationally. As one of the foremost paid ad experts in the world, Isaac has helped over 900k students and has overseen millions of dollars in campaign spend.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
a Creativelive Student
Great Job!! Isaac's energy is contagious, he is insightful and engaging. It is a lost of valuable content and I feel I learned so much from him in this short time. He is a reason I will end up with the subscription so I can watch this course again along side of his other courses. My only complaint was live streaming kept turning off and I missed information.