Logo Refinement
Lesson 13 from: Logo Design for Your Small BusinessMatthew Jervis
Logo Refinement
Lesson 13 from: Logo Design for Your Small BusinessMatthew Jervis
Lessons
Course Introduction
03:56 2What is a Logo and What Makes it Successful
02:14 3What Kind of Logos are There?
03:38 4Logo Creation Considerations
04:56 5Creating Your Logo: Ideation & Research
15:02 6Creating Your Logo: Brainstorming, Sketching, & Typography
31:29 7Color & Logo Refinement
30:19 8Logo Review and Finalization
24:35Lesson Info
Logo Refinement
The Refinements, so we finally agreed on a typeface, and he actually found the typeface, 'cause I told him, I said, at this point, I've shown you 20 different fonts, so do you wanna look online and maybe find one that you like, that's free? You know, and he did, so this was a free font. It's called I, it's spelled A-I-L-E-R-O-N, and it's very neutral, it's very clean. Helvetica is always a nice option, but there are so many other options out there. Yeah. These days. So this has a little bit more character than Helvetica. Helvetica feels very neutral. I bolded his name, and then the photography is in a lighter version of that typeface. Still black, though? You always wanna create contrast. Yeah. Yeah, we never introduced color into the mix. Not even a gray? Sometimes, it looks like the photography could be a little gray. Well, the final version is actually 80% black. Ah. So he wanted a dark gray, so understated, 'cause his photographs are very colorful. Yeah. Yeah,...
it's really effective to just bring that black percentage down a little bit, and it really, I mean, with it all in caps, it's already commanding so much, you know, just as is, that not to compete with the name. Yep. Yeah, it was a really effective way-- And you guys, you can see the contrast between the type. A heavier weight that's larger, that's in sentence case versus the lighter photography, and again, the spaced out letters, so it feels like you can breathe, and then, again, finally convincing Justin to drop those unneeded marks. Like don't you think that that just is another thing, and it sort of makes things feel noisy? So the final version was, again, keeping in mind, his website, so this would be horizontal across the top. Yeah, I was gonna actually ask you really quickly, so here we see this sort of length-wise relationship between the symbol and the logo. Did you operate, I guess, other options as part of the suite of deliverables, or was it just, it was gonna be a lengthwise symbol type? I think we always had in mind that we would move 'em around and separate them. Oh, okay. Yeah. So he was cool, he wanted it to be modular. Yeah. That's great.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Lacey Heward
Loved all the prep work info and how that translates into a great logo design. The class was easy to follow, the instructor answered some great questions, and it was a great overview of how to create a logo.
patricia villamil
I want to thank Matthew for a great insight into designing a logo. I am not an artist, have no creative experience in the digital or marketing or banding world, and because of this class, I actually designed a logo! I want to open a small kids art studio for classes in my neighborhood and I was looking to design my own logo to use in a Wordpress site and small scale branding/marketing and some building signage, and thanks to Matthew's easy and sensible approach to design, i was able to it. I def. recommend this class.
a Creativelive Student
Great intro to logo design. Matthew outlined some great steps to take to kick off my logo creation process. I think I'll be able to save a lot of time and money working with a pro for final design as I'll be able to come to them with a more clear idea of what I'm looking for.
Student Work
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Branding