Launch a Successful Photography Business
Philip Ebiner, Will Carnahan
Lessons
Chapter 1: Introduction to Starting a Photography Business
1Welcome
02:26 2Why Do You Want to Start a Photography Business
04:40 3What Kind of Photography Business Do You Want to Start
05:38 4Important Personal Note from Instructor Will
02:25 5Case Study Starting a Photography Business
07:43 6Quiz - Chapter 1
Chapter 2: Basics of Starting a Photography Business
Introduction to Basics of Starting a Photography Business
00:52 8Choose Your Business Name
05:29 9Choose Your Business Structure
06:12 10Register Your Business Name
01:47 11Get Your Federal Tax ID
01:39 12Get Your Business License
01:16 13Get Your Business Bank Account
02:16 14Register Your Online Accounts
02:17 15Branding Your Business
02:18 16Set Your Prices
12:56 17The Photography Gear You Need to Start a Business
03:42 18Case Study - Business Basics
24:42 19Case Study - Equipment
10:05 20Quiz - Chapter 2
Chapter 3: Get Your First Paying Clients
21Intro to Getting Your First Paying Clients
00:44 22You Need to Prove Yourself
01:30 23The Best Place to Find Your First Clients
02:36 24What to Charge for Your First Clients
02:44 25On Set - Partnering with Other Creatives
01:57 26On Set - Getting Work in a Competitive Environment
02:38 27Use Your First Shoot Wisely
01:20 28Case Study - Getting Your First Clients
07:55 29Quiz - Chapter 3
Chapter 4: Create Your Photography Business Website
30Introduction to Create Your Photography Business Website
01:05 31Why You Need a Website and Platform Options
04:30 32What Needs to Be On Your Website
07:32 33Design the Perfect Portfolio
03:17 34Case Study - Looking at Photography Websites
12:56 35Quiz - Chapter 4
Chapter 5: Expanding Your Online Presence
36Introduction to Expanding Your Online Presence
00:55 37Use Instagram to Grow Your Business
02:29 38Use Facebook to Grow Your Business
01:21 39Get Listed on Google
03:53 40Get Listed on Yelp
03:20 41Get Listed on Review Sites
04:06 42Using Craigslist to Get Work
03:01 43Case Study - Expanding Your Online Presence
13:16 44Quiz - Chapter 5
Chapter 6: The Photography Business Workflow
45Introduction to the Photography Business Workflow
00:54 46Step 1 - Meeting Your Client
03:32 47Step 2 - Booking Your Client
05:53 48Step 3 - The Shoot
02:28 49Step 4 - Editing Your Photos
06:34 50Step 5 - Delivering Your Photos
01:05 51Case Study - Business Workflow
15:54 52On Set - the Shoot
02:50 53On Set - Backdrop Placement
01:13 54On Set - Paper Backdrop Rolls
02:01 55On Set - The Back Light
00:46 56On Set - Interacting with Clients
04:58 57Quiz - Chapter 6
Chapter 7:Scaling Your Business with Better Infrastructure
58Intro to Business Infrastructure and Continued Growth
00:46 59Productivity Tools to Make Your More Efficient
06:21 60Get Business Insurance
03:55 61Accounting Tools & Tips
04:20 62Business Tax Tips
03:38 63Scaling Your Prices Up
02:56 64Use Conventions and Meet Ups to Grow Your Business
04:01 65Case Study - Business Growth
11:04 66Quiz - Chapter 7
Chapter 8: Selling Your Prints
67Intro to the Selling Prints Section
00:56 68Why Should You Sell Your Prints
02:18 69Choose a Printer
02:59 70How to Price Your Prints
05:33 71Selling Your Prints Online
08:06 72Selling Your Prints in Person
02:38 73Wrapping up This Section
01:26 74Quiz - Chapter 8
Chapter 9: Conclusion
75Tips for Personal and Creative Well Being
04:38 76Conclusion
01:45Final Quiz
77Final Quiz
Class Description
AFTER THIS CLASS YOU’LL BE ABLE TO:
- Understand the different kinds of photography businesses and know which one will suit you best.
- Choose a name for your photography business that will stand out from the crowd and register your name legally.
- Decide on your business structure and set up your legal business officially.
- Obtain a business license for your photography business and open the required bank accounts.
- Create a visual identity and consistent branding for your business.
- Determine the best prices for your services and scale your pricing.
- Know what equipment you need to get started.
- Get started with your social media business accounts and use Instagram and Facebook to grow your business.
- Know the basics of creating a high-converting photography business website.
- Secure your first paying clients.
- Use freelance websites like Fiverr to get more work.
- Insurance, accounting, and tax tips for maximum success.
ABOUT PHILIP & WILL'S CLASS:
This class will equip you to start and run your own photography business from scratch. From essential business skills and branding tips to securing your first clients, setting your prices and maintaining your growth, this class contains everything you need to start a profitable business.
Learn all about what the workflow on a shoot looks like including meeting and booking the client, shooting, editing and delivering your work. You’ll also learn about creating a successful business infrastructure that will support your continued growth and productivity tools to make you more efficient at what you do. Finally, you’ll learn how to sell your own prints to maximize your profits.
WHAT YOU WILL LEARN:
- The benefits of starting a photography business
- Business basics that set you up for success as a new business owner
- All about common business structures, the pros and cons of each one and how to navigate business insurance
- The basics of branding for your new business
- The latest information on essential photography equipment
- How to develop a portfolio of samples to secure more clients
- How to expand your online presence
- How to get listed on Google, Yelp and top review sites
- Productivity tips and tricks for maximized efficiency
- Using conventions and meetups to grow your business
WHO THIS CLASS IS FOR:
- Photographers wanting to set up and run their own photography businesses
- Photography business owners who want to accelerate their growth, determine their pricing, and choose the right business structure
- New business owners wanting to secure their first clients
- Business owners wanting to expand their photography business
- Freelance business managers wanting to add to their skillset
- Content creators wanting to start their own creative business
- All experience levels
ABOUT YOUR INSTRUCTOR:
Professional video and class creator, photographer and teacher to 1mil+ students. Phil has 10+ years of professional experience in the world of video & photography. He has created 1000+ videos and award-winning documentaries and works from his home studio near LA.
Class Materials
Bonus Materials with Purchase