Step 4 - Editing Your Photos
Step four editing your photos or post. I like to call this post. That's how I call it in my workflow. So you shot you've come home from, you know your headshot session, your portrait, session, your family, session, your corporate event, your wedding. Um The first thing I do is I download my card to two different spots and personally I have an archived redundant hard drive of all my photography I just dump raw photos onto. And then I have a working solid state drive that I travel around with on my laptop. So I've taken that card and I've dumped them to both spots and I leave them on the card. Now I've gotten to the point where I can afford to have multiple SD cards. I have probably like six or 728 gig cards, which is a lot and it's expensive and you may not get to that point yet, but I don't format a card after I've been done shooting until both drives have been downloaded and I've uploaded the proofs to my online gallery there, then backed up three different times. Um Then I will then ...
format the card and this came, this is I've had problems where I've had hard drives crash and this will happen to you. So keep in mind that that's my sort of workflow for post editing. Got them downloaded. Now I use Lightroom. There are plenty of different products that you can use for post editing an organization. I tend to have different catalogs in lightroom for my different photography. So I have a wedding catalog. I have a headshots catalog and I have a personal catalog. Um that's how I organize. And then within each one I organized by the job. So they'll be, you know, the epner wedding will be in one catalog and within that will be all my organization for all my photos from my headshots, I'll have the model and the actor, actress and within that I have a proof section and edited section and a select section or something like that. So that's how I organize and I work all of that off of I usually have my little SD drive. I don't work off of my backup archive drive where all my photos are ever. Usually it's too slow to do that. But also it just scares me. So now you've got all your photos organized, you've got them imported, you've moved them off your SD cards, your SD cards in your bag, ready for your next shoot, your editing lightroom, you've done, you've uploaded your photos. Where are you uploading your photos to? The workflow is different for me for every project. So let's start with weddings with weddings. I've found that if you show your couple too many photos and ask them to choose your photos, they will never get back to you because chances are all your photos are great. So instead of going through and deleting all the out of focus over and underexposed photos and showing them 1000 photos, having them pick 200. I now just pick the 200 for them. And then I will go into lightroom, I will pick out the 200 and then I will start editing them individually now for an event, like a corporate event, a wedding, any sort of big event. I really don't spend more than 30 seconds to a minute editing each photo. I just go through to make sure that they look great. The exposure is nice and it's consistent Now with a wedding, I tend to pick 10-20 really great photos and then I'll spend you know 10-20 minutes on each one of those photos. And again this depends on the package that they ordered with head shots and portraits. Uh and you know sit down sessions, family portraits like that. I will then have our couple or are people choose what photos they want? So for a typical headshot session with one or two looks I'll end up shooting Between 400 and 800 photos total. I'll end up showing them 100 and they'll end up picking about 5-10. And those are the ones that I edit. The way I do. That is like all the photos into my light room, go through all of them, Whittle them down to the 100 that I show them. I upload them to Zen folio and we'll talk about that in a sec. I send the gallery off to them. They send back their five picks, I download those, edit those, Upload them back to them, send them the link, they now have their photos. We'll go over more of this in the case study. So there's multiple ways of sharing your proofs. You can just put your proofs in a cloud based file sharing program, like Dropbox, ICloud google and send them off. The problem is you don't really have a lot of control over that. Sometimes your clients may download all of them and take them and edit them yourselves, which, you know, is something we can talk about. Or you can use a photography based website. Something like zen folio, Zen folio. I actually buy the top tier and I really love it because I'm able to upload the raws for one. I'm also able to upload the proofs, send a gallery with or without watermarks and they can actually pick their favorites, create an account and send it back to me. Zen folio allows you to download the list of photos that they pick or proof that they pick, and you can import that into your lightroom. Lightroom will then pick those out and they'll be right there ready for me to edit. This is really great because then I don't have to go through and look for the numbers that they've picked and match and drag and move stuff over. Um Again, it costs a little money, but to be honest, I think it's totally worth it. If you start shooting that many photos and you'll start to see as you start to collect thousands and thousands of photos as you shoot. Another great thing with a photo centric website is that you're able to create watermarks. This is a big controversy and I think we've talked about this in the photography and friends facebook group quite a bit. Um but watermarks are really useful for me during proofing for portraits and headshots, not necessarily weddings and stuff like that, but I've had times where I'll put up proofs for an actor, actress, they love them so much. They start screen shotting them and they'll start posting them even though they're not edited yet. They're just proofs and then they'll tag you in them and so now it looks like your your your photo that's been screenshot at a low rez that has not been edited is a representation of your work. That's not necessarily what you want. So sometimes having a watermark when you're showing proofs is super helpful to protect yourself from exposing other clients to potentially seeing your work. That's not of the quality that you want it to be at. Other times, watermarks may be kind of annoying because you're trying to showcase your work, but in this instance it's there to protect your quality of image from other people sharing it. Step four is really about creating your workflow for editing and that really takes some time to sort of figure out what works best for you. Sometimes it's worth spending the extra money on a photo center site or an organization program like Lightroom. Uh, It will also allow you to whittle down your hours or expand your hours based on how you want to do your pricing.