Branding Your Business
Lesson 15 from: Launch a Successful Photography BusinessPhilip Ebiner, Will Carnahan
Branding Your Business
Lesson 15 from: Launch a Successful Photography BusinessPhilip Ebiner, Will Carnahan
Lessons
Chapter 1: Introduction to Starting a Photography Business
1Welcome
02:26 2Why Do You Want to Start a Photography Business
04:40 3What Kind of Photography Business Do You Want to Start
05:38 4Important Personal Note from Instructor Will
02:25 5Case Study Starting a Photography Business
07:43 6Quiz - Chapter 1
Chapter 2: Basics of Starting a Photography Business
Introduction to Basics of Starting a Photography Business
00:52 8Choose Your Business Name
05:29 9Choose Your Business Structure
06:12 10Register Your Business Name
01:47 11Get Your Federal Tax ID
01:39 12Get Your Business License
01:16 13Get Your Business Bank Account
02:16 14Register Your Online Accounts
02:17 15Branding Your Business
02:18 16Set Your Prices
12:56 17The Photography Gear You Need to Start a Business
03:42 18Case Study - Business Basics
24:42 19Case Study - Equipment
10:05 20Quiz - Chapter 2
Chapter 3: Get Your First Paying Clients
21Intro to Getting Your First Paying Clients
00:44 22You Need to Prove Yourself
01:30 23The Best Place to Find Your First Clients
02:36 24What to Charge for Your First Clients
02:44 25On Set - Partnering with Other Creatives
01:57 26On Set - Getting Work in a Competitive Environment
02:38 27Use Your First Shoot Wisely
01:20 28Case Study - Getting Your First Clients
07:55 29Quiz - Chapter 3
Chapter 4: Create Your Photography Business Website
30Introduction to Create Your Photography Business Website
01:05 31Why You Need a Website and Platform Options
04:30 32What Needs to Be On Your Website
07:32 33Design the Perfect Portfolio
03:17 34Case Study - Looking at Photography Websites
12:56 35Quiz - Chapter 4
Chapter 5: Expanding Your Online Presence
36Introduction to Expanding Your Online Presence
00:55 37Use Instagram to Grow Your Business
02:29 38Use Facebook to Grow Your Business
01:21 39Get Listed on Google
03:53 40Get Listed on Yelp
03:20 41Get Listed on Review Sites
04:06 42Using Craigslist to Get Work
03:01 43Case Study - Expanding Your Online Presence
13:16 44Quiz - Chapter 5
Chapter 6: The Photography Business Workflow
45Introduction to the Photography Business Workflow
00:54 46Step 1 - Meeting Your Client
03:32 47Step 2 - Booking Your Client
05:53 48Step 3 - The Shoot
02:28 49Step 4 - Editing Your Photos
06:34 50Step 5 - Delivering Your Photos
01:05 51Case Study - Business Workflow
15:54 52On Set - the Shoot
02:50 53On Set - Backdrop Placement
01:13 54On Set - Paper Backdrop Rolls
02:01 55On Set - The Back Light
00:46 56On Set - Interacting with Clients
04:58 57Quiz - Chapter 6
Chapter 7:Scaling Your Business with Better Infrastructure
58Intro to Business Infrastructure and Continued Growth
00:46 59Productivity Tools to Make Your More Efficient
06:21 60Get Business Insurance
03:55 61Accounting Tools & Tips
04:20 62Business Tax Tips
03:38 63Scaling Your Prices Up
02:56 64Use Conventions and Meet Ups to Grow Your Business
04:01 65Case Study - Business Growth
11:04 66Quiz - Chapter 7
Chapter 8: Selling Your Prints
67Intro to the Selling Prints Section
00:56 68Why Should You Sell Your Prints
02:18 69Choose a Printer
02:59 70How to Price Your Prints
05:33 71Selling Your Prints Online
08:06 72Selling Your Prints in Person
02:38 73Wrapping up This Section
01:26 74Quiz - Chapter 8
Chapter 9: Conclusion
75Tips for Personal and Creative Well Being
04:38 76Conclusion
01:45Final Quiz
77Final Quiz
Lesson Info
Branding Your Business
now that you have all your social media accounts, your website, you're officially set up, it's time to create a visual identity and how you look and how you present yourself and that's called branding. So by branding your business, we mean coming up with sort of a style that you can stay consistent with, you have so many platforms that you're gonna be pushing yourself out on, there's your website, there's business cards, there's instagram, you never know, you might go to a trade show but deciding on how you want to present yourself as far as a visual way, as far as graphics, as far as colors, fonts, themes, you want to start to decide that now. So that when you go to build your website, you go to build your instagram, you go to make your business card, everything is consistent, everything flows and you're able to really present yourself in one business manner. Um Not to say you need something specific or look, but everyone kinda looks different, Everyone has their own style. But start ...
thinking about graphics. Do I want to have a graphic in my profile picture? Do I want to have a logo that I print on stuff? Maybe it becomes a logo watermark for your head shots that you're doing. Um you want to think about your color schemes, you know, maybe you're shooting weddings and you want things to be bright and light, Maybe you're shooting portraits, you want to be more dark and fine art and so that is how you present yourself, Maybe your font is more cursive writing and elegant that you might use for your weddings or it's more print addie or more college looking if you're doing more graduation photos, um just think about your overall theme that you're going to use as a brand and we'll get more into that and how to apply it to all the different aspects of what you're doing advertising wise, website wise, instagram wise, but keep it in mind some of the stuff you may be able to just do on your own if you feel like you want to start getting into graphic design and you feel creative enough and you want to keep going, you can, you can also outsources to other artists who are more, you know, app to making graphics and fonts and building out stuff and we'll include some resources for that in the worksheet below. I don't know if it's below, but it's around. So in the case study at the end of this section, we're going to go over examples of, you know, your branding and how we brand with different businesses and what to do as far as that goes
Class Materials
Bonus Materials with Purchase