Branding Your Business
now that you have all your social media accounts, your website, you're officially set up, it's time to create a visual identity and how you look and how you present yourself and that's called branding. So by branding your business, we mean coming up with sort of a style that you can stay consistent with, you have so many platforms that you're gonna be pushing yourself out on, there's your website, there's business cards, there's instagram, you never know, you might go to a trade show but deciding on how you want to present yourself as far as a visual way, as far as graphics, as far as colors, fonts, themes, you want to start to decide that now. So that when you go to build your website, you go to build your instagram, you go to make your business card, everything is consistent, everything flows and you're able to really present yourself in one business manner. Um Not to say you need something specific or look, but everyone kinda looks different, Everyone has their own style. But start ...
thinking about graphics. Do I want to have a graphic in my profile picture? Do I want to have a logo that I print on stuff? Maybe it becomes a logo watermark for your head shots that you're doing. Um you want to think about your color schemes, you know, maybe you're shooting weddings and you want things to be bright and light, Maybe you're shooting portraits, you want to be more dark and fine art and so that is how you present yourself, Maybe your font is more cursive writing and elegant that you might use for your weddings or it's more print addie or more college looking if you're doing more graduation photos, um just think about your overall theme that you're going to use as a brand and we'll get more into that and how to apply it to all the different aspects of what you're doing advertising wise, website wise, instagram wise, but keep it in mind some of the stuff you may be able to just do on your own if you feel like you want to start getting into graphic design and you feel creative enough and you want to keep going, you can, you can also outsources to other artists who are more, you know, app to making graphics and fonts and building out stuff and we'll include some resources for that in the worksheet below. I don't know if it's below, but it's around. So in the case study at the end of this section, we're going to go over examples of, you know, your branding and how we brand with different businesses and what to do as far as that goes