Build Community Relationships
Lesson 39 from: Volume Sports PhotographyMatthew The Body Kemmetmueller
Build Community Relationships
Lesson 39 from: Volume Sports PhotographyMatthew The Body Kemmetmueller
Lesson Info
39. Build Community Relationships
Lessons
Class Introduction
11:44 2What is Volume Sports Photography?
06:41 3Volume Sports Accounts & Agreements
18:30 4Preparing for a Presentation Bidding Round
19:21 5Setting Up the Contract
19:09 6Know Your Numbers
05:40 7Order Form Design & Layout
03:11 8How to Price Products & Packages
06:28Products to Offer in Packages
13:34 10Different Sales Methods
09:27 11Online Ordering
13:03 12Day-of Photoshoot Sales
12:44 13Transporting Your Gear
06:20 14Prepare for Photoshoot Day
10:36 15Crew for the Photoshoot Day
07:03 16Photoshoot Day Workflow
17:12 17Photoshoot for Smaller Jobs
23:45 18Team Photo Posing
11:25 19Convert Volume Clients to Portrait Clients
07:30 20Email Marketing
17:56 21Building Client Relationships
12:24 22Simple & Consistent Lighting
05:13 23Demo: Team Photoshoot
06:24 24Demo: Individual Photoshoot
20:13 25Demo: Banner Photoshoot
12:40 26Tips & Tricks for Photoshoots
12:15 27Processing Orderforms
13:31 28Digital Workflow in Lightroom®
17:11 29Set Up Files in Lightroom®
18:38 30Organize Files in Lightroom®
13:39 31Batch Process in Photoshop®
20:13 32Demo: Banner Design
18:33 33Custom Retouching Workflow
13:34 34How to Design Products
06:00 35Order Sports Products From Labs
12:25 36Sort & Deliver Products to Clients
10:49 37Importance of Community Involvement
05:51 38Video Vs Still Images
25:05 39Build Community Relationships
04:26Lesson Info
Build Community Relationships
So once you start giving and you're doing this, the final piece that you need to focus on is making your relationship personal, keeping it super, super strong. And we do that a lot of ways. We talked about how I deliver plaques for leagues to take that work away from them. It's something you don't have to deal with. Plus, I look better to you, I look better to the community, and I'm making contact. It's everybody wins. It's amazing, like it really is. Um the delivering the photos to the field, that's another easy one. It takes me like two days, and I get to connect with all of those people. And those people come in and buy. Um, offering to do re shoots for kids that don't like their pictures in the studio. That offer always exists. There's no one else in my market who can or will do that. If you miss picture day for soccer, you just miss, you just aren't in the pictures. That's it. Nope, not with us. Then come on by the studio, we'll take their individual, we'll take your green screen ...
one, we'll pop 'em in the poster. We will not Photoshop them into the team for free. Um but offering that makes us more valuable to our community. It strengthens those bonds. Um, the, the coverage, the community stuff that we're shooting, all those videos that we showed you, and being able to adapt and pivot when we find out all of sudden that oh we don't want stills, we just want video. Of course I still shot stills, I did like 60 or 70. Um, good images that are gonna go out, 'cause we are doing both, but being able to adapt and work that out that makes me the guy. I gotta be their guy. Like as soon as I'm not meeting their requests, they start looking. It's like if you ever ask an account how are things? And they say fine, know that they are talking to someone else. They better love you. Better not just be fine. Fine is an invitation for them to work with someone else. Um, other things that we'll do too is uh my wife, just amazing baker. She's amazing at a lot of things. Um but she bakes and she cooks and she does all this stuff and she does Christmas as like our kitchen looks like it threw up sprinkles. It's everywhere. Um but we do all of these different kinds of cookies and all this stuff. And she buys all these little tins and of course she's thrifty so she's buying them in like July for a nickel. Um but we have all of these boxes of cookies and I make huge cookie assortments and I drive them to principals. And I hand them a Christmas card. Have a good Christmas. And we know these too and it's just even taking taking the interaction. One of the principals told me, "I love that you make this." He told us which cookies he likes. Guess what? He gets a ton of those every frickin' year. He gets a ton, and he loves it. And he looks forward to it. But it's not only photography's becoming more and more a commodity, and that's a harder battle to fight in volume. So we don't want people to shop us on price. We don't want people to just think that I'm just their photographer. I'm their friend, I'm their guy. That's, that's huge. And maintaining that uh is critical. So, I want you all to know, thank you so much. I respect you for taking your time to listen to this. I'm grateful for you. I appreciate it. Thank you.
Class Materials
Bonus Materials with Purchase
Bonus Materials with RSVP
Ratings and Reviews
a Creativelive Student
Fantastic class! Matthew is not only a great teacher who easily gets his ideas and thoughts across but he's fun, funny and engaging. I keep coming back to watch again, and again.
Brian T
I've watched Matthew before, on Creative Live, and in person. He never fails to entertain and his knowledge is great. This class on high volume sports photography is the best one I've watched. I'm trying to break into this are of business, and he does a great job of breaking down each area. He is a great public speaker, and does a great job explaining what I need to know.
Isaiah Salazar
I cannot full express my gratitude for this class. I have done T & I work before but just little aspects of it have evaded me.this class so far has been extremely helpful and it isn't even over yet. Thank you for not just being open, but being kind. Making it a point to say to "Play by the rules" and to emphasize "Run an ethical business" is refreshing. Don't Be Valdemort! ha ha.
Student Work
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