Lessons
Class Introduction
11:44 2What is Volume Sports Photography?
06:41 3Volume Sports Accounts & Agreements
18:30 4Preparing for a Presentation Bidding Round
19:21 5Setting Up the Contract
19:09 6Know Your Numbers
05:40 7Order Form Design & Layout
03:11 8How to Price Products & Packages
06:28Products to Offer in Packages
13:34 10Different Sales Methods
09:27 11Online Ordering
13:03 12Day-of Photoshoot Sales
12:44 13Transporting Your Gear
06:20 14Prepare for Photoshoot Day
10:36 15Crew for the Photoshoot Day
07:03 16Photoshoot Day Workflow
17:12 17Photoshoot for Smaller Jobs
23:45 18Team Photo Posing
11:25 19Convert Volume Clients to Portrait Clients
07:30 20Email Marketing
17:56 21Building Client Relationships
12:24 22Simple & Consistent Lighting
05:13 23Demo: Team Photoshoot
06:24 24Demo: Individual Photoshoot
20:13 25Demo: Banner Photoshoot
12:40 26Tips & Tricks for Photoshoots
12:15 27Processing Orderforms
13:31 28Digital Workflow in Lightroom®
17:11 29Set Up Files in Lightroom®
18:38 30Organize Files in Lightroom®
13:39 31Batch Process in Photoshop®
20:13 32Demo: Banner Design
18:33 33Custom Retouching Workflow
13:34 34How to Design Products
06:00 35Order Sports Products From Labs
12:25 36Sort & Deliver Products to Clients
10:49 37Importance of Community Involvement
05:51 38Video Vs Still Images
25:05 39Build Community Relationships
04:26Lesson Info
Order Form Design & Layout
So, designing order forms is really easy. You have to make them easy to understand. Taking away the friction from parents reading it is important. You want to make it as easy as possible for people to spend their money, right? So, we have a #10 envelope, just regular-sized envelope. I print these out at my studio. We just pop them in the printer. Oh, I want to go back to this. Yeah, one of the order forms that I saw that I was gonna talk about, they had 40 different packages on the cover, 40. It was incredible. I was like I'm a photographer who works in this industry, and I can't understand your order form. So, you want to make them as easy as possible to understand. We do envelopes, #10 envelopes. Pop these in. This is kinda universal, works for all of our sports. Print them out. It says order online at www.k-sportsphotos.com. That is our prepaid online ordering system. They cannot view an order. We don't do that. It's got boxes for them to fill in. This is updated now. We do have an ...
area right below it where it says that you do consent to being in our marketing if you give us your email address. So, that's an important caveat to put on this, that you are not seeing on this slide. But if you do start data collection for email marketing, you do have to have a disclaimer that says you're signing up for my email list. You have to. So, basically, pretty self-explanatory. And we have this box right here, the image number. We're gonna go through the work flow of how we shoot our sports. But it is pretty simple right now. It's not a lot that you're gonna have to invest in technology or software to shoot sports the way that we do. It's literally, we bring two guys for our big, big, big jobs, and we have a assistant and a photographer. And so the photographer is shooting the images, making sure that they look good, and will communicate the frame number to the assistant. So, they will look at the back of the camera. They take two pictures. They will go IMG- Well they don't say IMG, 'cause that's (trails off) They go 4356-7, 4859-60, right? We count that number out. That number gets written on here. That's how we identify kids with our current workflow. We're working on some things that I'm gonna talk to you guys about later on. But that's what that box is for, okay? Our basic order forms, you'll find that most of my accounts have similar pricing. Almost all of them do. Our order forms are just printed on 8 and a half by piece of paper, okay? It's literally just a tri-fold machine. Then we just toss it on, folds them up. We stuff them in the envelopes. We send them out. All done in house.
Class Materials
Bonus Materials with Purchase
Bonus Materials with RSVP
Ratings and Reviews
a Creativelive Student
Fantastic class! Matthew is not only a great teacher who easily gets his ideas and thoughts across but he's fun, funny and engaging. I keep coming back to watch again, and again.
Brian T
I've watched Matthew before, on Creative Live, and in person. He never fails to entertain and his knowledge is great. This class on high volume sports photography is the best one I've watched. I'm trying to break into this are of business, and he does a great job of breaking down each area. He is a great public speaker, and does a great job explaining what I need to know.
Isaiah Salazar
I cannot full express my gratitude for this class. I have done T & I work before but just little aspects of it have evaded me.this class so far has been extremely helpful and it isn't even over yet. Thank you for not just being open, but being kind. Making it a point to say to "Play by the rules" and to emphasize "Run an ethical business" is refreshing. Don't Be Valdemort! ha ha.
Student Work
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Portrait Photography