Lessons
Instagram Marketing
1Introduction
01:53 2Why Instagram
03:03 3Types of Content
01:58 4Quiz - Instagram Marketing
Instagram Promoted Post
5Introduction
00:51 6Promoting a Post
02:20Choose an Objective
01:09 8Budget
01:11 9Insights
01:42 10In-App Campaigns Summary
01:16 11Quiz - Instagram Promoted Post
Instagram Campaigns in Ad Manager
12Ad Manager Introduction
00:23 13Ad Manager
01:19 14Selecting and Objective
05:09 15Creating a Target Audience
00:51 16Placement on Instagram Only
01:24 17Budget & Schedule
02:33 18Create an Ad
03:27 19Quiz - Instagram Campaigns in Ad Manager
Targeting and the Facebook Pixel
20Introduction
00:45 21Facebook Pixel & Targeting
06:38 22Targeting and Audience Insights
13:36 23Custom Audience
07:56 24Lookalike Audience
02:22 25Retargeting
03:22 26Targeting & Pixel Summary
00:18 27Quiz - Targeting and the Facebook Pixel
Creative Best Practices
28Intro to Creative
00:46 29Research & Insight
02:13 30Creative Best Practices
02:53 31Instagram Hall of Fame
02:10 32Creative Summary
00:38 33Quiz - Creative Best Practices
Measurement, Reporting and Optimization
34Introduction
01:57 35A-B Testing
07:36 36Reporting in Ads Manager
07:13 37Measuring Impact in Google Analytics
01:05 38Campaign Tagging
05:10 39Summary
00:30 40Quiz - Measurement, Reporting and Optimization
Congratulations
41Congratulations
00:52Final Quiz
42Final Quiz
Lesson Info
In-App Campaigns Summary
now that you know how to promote a post. Let's talk a little bit about the benefits and the drawbacks of doing it this way. The great thing about this is as you saw, it's super easy to do and you were able to hopefully follow along with me and it took less than two minutes which is great. However, promoting posts only works really well if you only want to be running one ad at one time, if you wanted to test content and have multiple versions of the ad, you can't do that in the app if you wanted to test against different target audiences, that's also not available by promoting a post. The worst part is when it comes to reporting on your promoted post, you can only get analytics in the app itself. And so when you're creating a report for a client, you really don't want to be sending them screenshots. It looks somewhat unprofessional. And so instead what I like to do is use facebook ads Manager to create more robust campaigns through ads manager, you can take a look at various target audi...
ences and be able to serve that same ad against different types of people to see how that performs. You also have a lot more flexibility when it comes to budgeting and placement and when it comes to reporting and optimization, there's no other tool better than ads Manager to track and optimize your ad campaigns across the platforms. So follow along with me as we dive into ads Manager in the next chapter
Ratings and Reviews
Md. Rashel Howladar
The content was incredibly valuable, and the delivery was both engaging and informative. I look forward to applying what I have learned in my future endeavors. Thank you so much for this truly outstanding course. Highly recommended!
Shahin Alom
Awesome Class