Lessons
Instagram Marketing
1Introduction
01:53 2Why Instagram
03:03 3Types of Content
01:58 4Quiz - Instagram Marketing
Instagram Promoted Post
5Introduction
00:51 6Promoting a Post
02:20Choose an Objective
01:09 8Budget
01:11 9Insights
01:42 10In-App Campaigns Summary
01:16 11Quiz - Instagram Promoted Post
Instagram Campaigns in Ad Manager
12Ad Manager Introduction
00:23 13Ad Manager
01:19 14Selecting and Objective
05:09 15Creating a Target Audience
00:51 16Placement on Instagram Only
01:24 17Budget & Schedule
02:33 18Create an Ad
03:27 19Quiz - Instagram Campaigns in Ad Manager
Targeting and the Facebook Pixel
20Introduction
00:45 21Facebook Pixel & Targeting
06:38 22Targeting and Audience Insights
13:36 23Custom Audience
07:56 24Lookalike Audience
02:22 25Retargeting
03:22 26Targeting & Pixel Summary
00:18 27Quiz - Targeting and the Facebook Pixel
Creative Best Practices
28Intro to Creative
00:46 29Research & Insight
02:13 30Creative Best Practices
02:53 31Instagram Hall of Fame
02:10 32Creative Summary
00:38 33Quiz - Creative Best Practices
Measurement, Reporting and Optimization
34Introduction
01:57 35A-B Testing
07:36 36Reporting in Ads Manager
07:13 37Measuring Impact in Google Analytics
01:05 38Campaign Tagging
05:10 39Summary
00:30 40Quiz - Measurement, Reporting and Optimization
Congratulations
41Congratulations
00:52Final Quiz
42Final Quiz
Lesson Info
Instagram Hall of Fame
best practices for creative. Here are some examples of instagram ads that have been inducted into the instagram at Hall of Fame, domino's ran an ad, which was a completely product focus as you can see here. They've got a picture of one of their pizzas and they were also able to use the pizza emoji in their caption as well. So it was a very fun way that they tied together their product offering with um their actual message in the caption to inspire and delight their audience is Brooklyn in which is a linen company created a boomerang of someone literally jumping out of bed to celebrate their biggest sale of the year. So it was a fun way that they utilized one of instagram's features to showcase their new products and to drive their message. Glossier offered a product demo and which was very much in line with the typical makeup tutorials that their audience would typically be watching. So not only was Glossier talking about a new lip gloss that they had launched, but it was done in a way...
that was akin to what their followers would typically be used to when it came to having another influencer showcase a new product or service from this from a beauty brand. And then lastly, probably one of the most interesting ones of this year was sonic drive ins square shakes instagram campaign during Coachella Sonic drive in, created square shaped milkshakes that you could order through instagram and so they were able to utilize that opportunity of having a bunch of people at an event at one time, Having created a custom product just for that event, and leverage that platform to connect that community visually to not just order the product, which is pretty cool through the ads, but also that inspired anybody at Coachella who had the sheikh to then also post on their own instagram feed, what they had, because the sheikhs themselves were so visually appealing, as you can see.
Ratings and Reviews
Md. Rashel Howladar
The content was incredibly valuable, and the delivery was both engaging and informative. I look forward to applying what I have learned in my future endeavors. Thank you so much for this truly outstanding course. Highly recommended!
Shahin Alom
Awesome Class