Lessons
Instagram Marketing
1Introduction
01:53 2Why Instagram
03:03 3Types of Content
01:58 4Quiz - Instagram Marketing
Instagram Promoted Post
5Introduction
00:51 6Promoting a Post
02:20Choose an Objective
01:09 8Budget
01:11 9Insights
01:42 10In-App Campaigns Summary
01:16 11Quiz - Instagram Promoted Post
Instagram Campaigns in Ad Manager
12Ad Manager Introduction
00:23 13Ad Manager
01:19 14Selecting and Objective
05:09 15Creating a Target Audience
00:51 16Placement on Instagram Only
01:24 17Budget & Schedule
02:33 18Create an Ad
03:27 19Quiz - Instagram Campaigns in Ad Manager
Targeting and the Facebook Pixel
20Introduction
00:45 21Facebook Pixel & Targeting
06:38 22Targeting and Audience Insights
13:36 23Custom Audience
07:56 24Lookalike Audience
02:22 25Retargeting
03:22 26Targeting & Pixel Summary
00:18 27Quiz - Targeting and the Facebook Pixel
Creative Best Practices
28Intro to Creative
00:46 29Research & Insight
02:13 30Creative Best Practices
02:53 31Instagram Hall of Fame
02:10 32Creative Summary
00:38 33Quiz - Creative Best Practices
Measurement, Reporting and Optimization
34Introduction
01:57 35A-B Testing
07:36 36Reporting in Ads Manager
07:13 37Measuring Impact in Google Analytics
01:05 38Campaign Tagging
05:10 39Summary
00:30 40Quiz - Measurement, Reporting and Optimization
Congratulations
41Congratulations
00:52Final Quiz
42Final Quiz
Lesson Info
Budget & Schedule
the next step would be to determine your budget or for you and your client to determine your budget. So here, just like on instagram you have a range of choices um here though you can set either a daily budget or a lifetime budget and specify what that is and that budget is going to change. Your estimated results here. That are shown on the right. So currently at a budget of $20 a day targeting everyone in the US men meant No I think we had said everyone in the U. S. 18 to 65 just women, We can reach 1300 to people per day. If I were to increase that budget to $200 a day, you can see how my estimated daily results have also increased by by 10 times about. And so your budget will determine the types of results that you're getting from this campaign. And ads manager will predict approximately what types of results you should be getting. You'll also select a schedule. So this is where you can choose to either run your ad continuously. Um you can start and end date. I often recommend that...
you do set a start and end date because it's great to just going to keep track of everything. It's a little bit risky to run things continuously if you tend to forget that it's going and then here you'll optimize for ad delivery. So there are different ways that you can um tell the system what you're looking for it to do when it comes to driving traffic which is the objective that we chose. I like to choose landing page views because to me that's a definitive way that you can track that someone has actually reached the page that you're trying to drive them to. Other ways that you can optimize for these ads are either link clicks, which just means that they've clicked on the link that's in the ad itself or you can optimize for impressions or daily unique reach. So that's all going to be something that you determine with your client. You can either choose to do the default bid strategy, which will be getting the lowest cost and therefore getting the most landing page views for your budget. Or you can set a bid cap. And so let's say you've decided with your client that you don't want to spend more than $2 per page view Or maybe it's $10 a page view, whatever that might be. Um, but you would set that amount here. You would get charged based on how you've decided to um select how you wanted to optimize the ad and what your objectives were. And then you would move on to the actual ad creation
Ratings and Reviews
Md. Rashel Howladar
The content was incredibly valuable, and the delivery was both engaging and informative. I look forward to applying what I have learned in my future endeavors. Thank you so much for this truly outstanding course. Highly recommended!
Shahin Alom
Awesome Class