Lessons
Getting Started
1Branding Intro
02:51 2Taking this Class
00:51 3Design Is Dreaming
05:58 4Creative Process
02:39 5Quiz
Branding Foundation
6Beginning Work: Brief
02:50Research
08:54 8The Interview
05:34 98: Brand Mission and Values
05:02 109: Creative Strategy and Plan
03:42 11Quiz
Brand Identity System
12Logo: Symbols and Wordmarks
16:48 13Brand Imagery: Photography, Illustration and Rendering
06:53 14Color
09:20 15Typography
05:56 16Pattern
03:42 17Brand Voice
02:17 18Product Branding
05:08 19Branding Motion
03:36 20Quiz
Brand Communication
21Compositions
04:18 22Presentations
01:26 23Style Guide
05:00 24Quiz
Summary
25Summary
01:14 26Final Quiz
Lesson Info
Taking this Class
branding is not just a logo, it's a feeling that lives in everything the brand does and this course will be developing best practices to create a repeatable process for branding programs in all media, each lesson may require a different computer programs so be ready to jump around trying new things along with what you see, Watch each lesson and then make notes on how you approach the same creative for your clients on fiber. How will this change your approach? Also be thinking about how you can scale these practices to fit your budget and timelines for your specific project. Besides ideation and design, branding is very heavy on research and writing to visually and verbally communicate your concepts. Be ready to start working in new areas to bolster your background knowledge for projects.
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Student Work
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