Lessons
Getting Started
1Branding Intro
02:51 2Taking this Class
00:51 3Design Is Dreaming
05:58 4Creative Process
02:39 5Quiz
Branding Foundation
6Beginning Work: Brief
02:50Research
08:54 8The Interview
05:34 98: Brand Mission and Values
05:02 109: Creative Strategy and Plan
03:42 11Quiz
Brand Identity System
12Logo: Symbols and Wordmarks
16:48 13Brand Imagery: Photography, Illustration and Rendering
06:53 14Color
09:20 15Typography
05:56 16Pattern
03:42 17Brand Voice
02:17 18Product Branding
05:08 19Branding Motion
03:36 20Quiz
Brand Communication
21Compositions
04:18 22Presentations
01:26 23Style Guide
05:00 24Quiz
Summary
25Summary
01:14 26Final Quiz
Lesson Info
Branding Intro
Hi, I'm brian Schmidt, a former Apple and Nike designer. Working as a multi platform creative director. I've worked extensively for the last 16 years in design with a focus on innovation and art for major brands. Branding is central to product creation and launches through this practice. I've partnered with many talented artists and worked on designing and branding products, creating advertising campaigns, digital experiences, retail spaces and interactive installations. Besides working in house with the teams at Apple and Nike brands I've worked with have included Google Microsoft, GoPro Sirius, XM, Tommy Hilfiger, Ebay and many startups. This branding course will teach you how to understand the spirit of a brand and how to create design programs that instill this feeling into all consumer touchpoints as a brand identity system. This course is for creative professionals who would like to improve their branding skills and better understand how the world's great brands capture consumer ...
mindshare through design. I recommend that you have at least some experience working with Adobe creative Cloud before taking this course. Once you've taken this class, you'll understand how to create a full identity system for a brand. This is a complete visual world that a brand requires to create communication coming from the spirit of the company. This brand image making usually starts with a symbol or logo type that represents the brand but extends to typography, color photography, pattern, verbal communication and all consumer touch points of the brand. Over this course, you'll understand how to use these elements together to have all aspects of the brand, working in unison for the most impact. In addition to relevant examples, I'll also share a recent project that I've completed which can shed light on the entire process from brief to ideation, Creative Concept NG and launch to creating an entirely new branding program. I'll be doing an overview of branding, touching on the key components in a larger program to illustrate what you can achieve in your branding projects for specific skills, like creating a brand's logo or doing a photo shoot. You want to seek out a specific course that goes in depth into how to create that work. I'm offering my course on fiber because I believe in the work they do to empower, support and educate the professional freelance community and change how the world works together. By taking this course, you'll learn how to create powerful branding programs for both clients and your own business. You'll maximize your potential on the platform, increasing your skill set and improving upon your current abilities, giving clients that many more reasons to choose your service over someone else's in the marketplace, collaborating with artists, technologists and many others in branding and design groups. I've seen the power of an intentional and considered process. I'm excited to share some of these lessons in this fiber class. Let's get started. Mm hmm
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