Lesson Info
5. Develop Your Business's Personality
Lessons
Embracing Yourself as an Artist
08:13 2Actionable Goals to Achieve Your Dream
06:09 3Setting Intermediate Goals
04:15 4Creating Actionable Tasks
05:29 5Develop Your Business's Personality
02:51 6Your Messaging & Communication - Part 1
01:11 7Your Messaging & Communication - Part 2
03:41 8Successfully Promote Your Work
09:21Lesson Info
Develop Your Business's Personality
develop your business's personality. I'm excited about this segment because this is an area where you can really make your business come alive, we're gonna spend the next hour, so talking about developing your business is personality. Um yeah, we're going to use what I call them, have been calling the B word, branding um and branding can often feel like a scary word, especially for artists, right? Because we don't want to be perceived in many cases as uh being to corporate or being too business, like in fact sometimes we became artist sort of rally against anything that had to do with uniformity or branding in our past and yet um branding for artists, if you want to get your work out there and get your work noticed is really important, but we're not talking about branding in the traditional sense, we're not trying to make you into Heinz, ketchup or VW Volkswagen, this is really about coming up with your unique stamp, your voice, your message, your personality, and sharing that with the...
world. So all the potential places, your art lives on the internet are places for first impressions and you want to make sure that your first impression is strong and positive and that's part of branding, whatever the look and feel of your website look and feel of your facebook fan page, that look and feel of your instagram feed, whatever that is for you is going to leave a first impression. So you want to make sure that that's an impression that you're comfortable leaving with people and that ultimately are gonna bring people back your audience back to you. Traditionally, we call this branding, but we're not talking about traditional branding here necessarily. The branding I'm going to talk about today are the visual markers for your business and also your business's messaging. So it's both, it's not just your logo and the look and feel of what you do and how you package that all together. It's also the messages that you give, the written messages, how you interact with people and we're gonna talk about all of that. So branding, think of it as the personality of your business, if the word branding freaks you out a little bit, just think of it as your personality. Okay, this isn't about making a fake version of your art, this isn't about packaging yourself in some perfect way and polishing the edges, it really is about telling the story of who you are and actually in the most authentic way possible is the best way
Class Materials
Bonus Materials with Purchase