From Marketing to Money: Copywriting that Sells
Lesson 21 from: Branding Strategies to Grow Your BusinessJasmine Star
From Marketing to Money: Copywriting that Sells
Lesson 21 from: Branding Strategies to Grow Your BusinessJasmine Star
Lesson Info
21. From Marketing to Money: Copywriting that Sells
Lessons
Class Introduction
09:03 2Your Ideal Client Profile
10:28 3How to Create Your Ideal Client Profile
08:04 4Ideal Client Profile Questions
07:58 5Client Profile Q&A
13:03 6How to Attract Your Ideal Client
14:02 7Attracting Ideal Client: Hot Seats
09:29 8Attracting Ideal Client: Q&A
17:24Work Day of Your Dreams
05:03 10Introduction to Creative/Manager/Entrepreneur
09:02 11Definition of Creative/Manager/Entrepreneur
04:21 12How to Balance Creative/Manager/Entrepreneur
20:48 13Creative/Manager/Entrepreneur: Q&A
11:48 14Intro to Promise Tangeman: Website Design
07:21 15Top 3 Website Mistakes
22:47 16Website Design: Q&A
14:32 17Website Critique
20:20 18Social Media That Reflects Your Brand
07:41 19Social Media Hot Seats
25:34 20Social Media Q&A
12:20 21From Marketing to Money: Copywriting that Sells
03:43 225 Steps to Copywriting that Sells
11:52 23Copywriting Q&A
03:13 24The Five Fastest Way to Find Your Ideal Client
29:40 25Ideal Client: Q&A
05:32 2630 Day Calendar and Business Freedom
05:57Lesson Info
From Marketing to Money: Copywriting that Sells
So, let's get going with marketing to money, copywriting that sells. And we do have a Facebook group and I mentioned that I was gonna be copywriting and Jacob is a copywriter and I was like: Oh my God, I'm so nervous, I am not a copywriting specialist I don't pretend to be. I've only ever had a copywriting conversation with somebody, a professional copywriter about six to eight months ago. I didn't even know that profession existed. So, I'm learning. But here's what I know now that I've been able to disseminate after 10 years of doing it. Whether or not I was doing it right or wrong, I knew that it moved traffic. So that's what we're gonna be talking about today. And I'm gonna make it as simple as I possibly can. So we talked about what it means to grow your business. How to talk to, now we're at the point of growing, knowing who you're talking to, attracting them, balancing our roles, getting the website and once we have the website in place, what we want to do is point people back to...
the content that we are creating. We want to point people back to the value and one of the most valuable pieces that I think a lot of entrepreneurs, the puzzle piece that they're missing is copywriting. So I know that the heart beat of good business is, is copywriting. So, I once heard a definition of copywriting is your sales efforts in print. I believe that this is one of the most essential business skills that you can learn. Regardless of your discipline. And I know that that rubs people the wrong way because some people are gonna put down their notes, they're gonna put down their pens, be like no, I'm not a writer, this is not what I do. Well, most entrepreneurs hate writing. In fact, the thing that I hear most often from people is that they think it's the most difficult part of their job. It's so intimidating, they look at their blank screen and then they're just like, okay, I'm over it. Like, I tried, I'm gonna get to it tomorrow. But the one thing that I do know is when I watch small business entrepreneurs, is that the thing that made their business grow the fastest was good copywriting. They started with a good product or service, like I am not intimating that you can start with something that's weak and somehow talk it up. What you're producing is good. What I want you to do is to produce something and talk about it better than your competition. So, I have created a five step copywriting plan because what I think happens has become very intimidated. I don't know where to begin. I don't know if it's going to work. What I've done is disseminate my approach. And the temptation is to believe that you have a product or a service and then it's just automatically gonna be destined for success. So this is the way that I've seen it work. People have a great idea, fitness, cake building, photography, event design. And they're like, the world needs my product or service. Great, so then what do they do? Well, I'm gonna implement. I'm gonna carefully design my business plan. I'm gonna have my tag line and then my business is gonna grow. And once they have that, they build a website. And then they use social media. Have you seen the pattern of today so far? Where we're building it? I'm following the pattern most entrepreneurs follow and then buttressing those steps along the way. So, then they think I'm online and now the orders should start pouring in. But then they don't. Why? So what went wrong? Well, the thing you need to focus on is talking about your business in a way that resonates with your clients. So we talked about earlier with Patsy. We're a collective group of intellectual people. I'm gonna say that. And we all thought Patsy did something a little bit different. So she needs to talk to us, all of us in here, who host events, are her target market. She needs to talk to us in a way that, in our speak, which she does not have, the good news, it does not have to be grammatically correct. It doesn't have to be long, it doesn't have to lengthy. It just has to make sense. So, the best business owners know that if your words don't convey what you're selling, you're gonna have a hard time selling it. What we know is words sell.
Class Materials
Bonus Materials
Ratings and Reviews
Lisa Jurkonis
I have followed Jasmine since she first started and I am not a photographer. But I loved how smart she was in helping her fellow photographers grow their business back then and her enthusiasm and professionalism! I have am a honeymoon designer and have used her vision to help with my own website. This boot camp was great! Yes, I am one of the people who watched it for free online. I would love to be able to purchase her materials/workbook, but unfortunately at this time, husband has been unemployed for the past 18 months and my business has been put on the back burner in order for me to go out and try to find a job. But I decided to go ahead and sign up for the class and watch it even though there were so many distractions. I watched the entire class and SO GLAD I DID! I'm ripping off the band-aid and starting my entire website over again thanks to Jasmine and Promise. I'm going to implement the tips that she gave us today and hopefully that will be enough to propel my business back into the limelight! So glad that I stumbled upon your website/blog 10 years ago. Thank you so much and continued blessings to you!
KarlStelter
Wow, where to start. When you come to a class you're hoping you can learn just one thing, and it will be worth it - and I can tell you, in just the first 30 MINUTES of the class I had furiously scribbled down so many takeaways that everything else was gravy. And there was a LOT LEFT (that was all amazing). But let's be specific: the biggest thing I learned from Jasmine is how detailed and purposeful her ideal client is. Absolutely everything was chosen for a reason, and watching someone at this level talk about that was incredible. Also, I know what you're thinking: "Ideal client" is not a novel idea - HOWEVER! she makes it accessible. Her honesty and hard work shine through, and I can safely say I'm walking away from this class as a changed entrepreneur. I have a direction. I have a goal. I finally have a way to be purposeful about growing my business. THANK YOU Jasmine!!!!!!!!!11!one!!
user-44d4ff
Do yourself a favor! This was an amazing class! Jasmine knows how to bring out the best in her students. The concepts she embodies apply to so many other businesses. And her friend Promise is so caring and honest about the advice she gives on how to build a better website, in a world where our storefronts are turning more and more into an digital one. I am so charged up and ready to take my business to the next level. Jasmine is a tremendous business woman and has helped so many people over the years. And she has had that helping heart since day one of her business. Thanks Jasmine!