Dorie Clark: Personal Branding
When I was a host at Creative Live, I hosted Dorie Clark. She was one of my first classes, and she left a massive impact on me. She is amazing. She told us, anyone here got experience with Dorie Clark? Do you know Dorie Clark? Ah, sorry, Dorie Clark is about personal branding and her book then was Reinventing You. And her class was personal branding, and she ran an exercise that I run at every single one of my workshops because it gives you such insight into yourself and in fact her workshop ended up in me naming my strategy, 'cause this is many years ago now, Adventurous Thinking. So what she has you do, is she has you, try this, she has you write down three words you think best explain you, best describe you. And I guess I'd written caring, creative, I don't know the other one, I can't even remember. Excited? (laughs) Curious, I think. I think I was caring, creative, and curious. So, she said, what you need to do now is ask work colleagues, family, and friends, the three words they t...
hink best describe you. And of course now we have Facebook. This is really easy to do. You can do it privately on a message, or you can just throw it out there and go, hey guys, all three million of you, could you just throw me down three words you think summarize me? And when I do it in my class, I actually have people do first impression three words, which can be really interesting. And then I have people ask people that know them really well. Anyway, I asked nine different people, and nine people said adventurous. I had never thought of adventurous. Never even occurred to me that word. And I was like, yes, I'll take it. That's awesome, 'cause it's got, I think, the healthy disregard for failure, it's got the new thinking stuff, right? It's yeah, it's the perfect word. But I would never, ever would have come up with it. And so I find this such an important exercise. Because whether we like it or not, everything we put out is in some way a personal brand. You know the fact that we exist, when we're not present people talk about us. You know it's interesting to look at what you think you put out versus what people get from you, and put those words together. And if you can get six people to give you their three words, it's really interesting to see what crosses over and what matches. The first impression ones are different. I wouldn't group them with the other ones because you don't normally get cross over, but I will say that I had one student in class who was, I would have picked him as sort of shy, although as we'll learn, a lot of introverts are not shy, they're simply biding their time thinking or choosing not to speak. We assume people are shy when they don't speak, which is not the case. But this guy was always told he was shy. He didn't feel like he was, and then somebody wrote soulful. And he was like, put his hand up in the air, and went, I just got soulful! (laughs) We're all like, that's awesome. So it can be a really good feel-good exercise, but it's really interesting to look at what you think you put out, and then understand what other people get from you, and mush that thing together.