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Lesson Info

Ecommerce Chatbot Strategies

howdy chatbot fans and welcome back in this section, we're gonna talk about example chatbots use cases, you might think it makes more sense to go dive in right away and build a bot, which you could of course skip some of these lectures and go do that. But I think it makes a lot of sense to first walk through a bunch of typical use cases for typical types of businesses that will a give you some ideas on what you want to accomplish and what the goals of your own chatbots are going to be. And it will also help you conceptualize chatbots, it will help you start understanding the opportunities and what's possible by building facebook messenger chat bots. So first I want to talk about a big, big niche. Um, I would say probably the majority of you or even let's say 50% are running e commerce businesses. So let's just run through a few straightforward examples of what's possible with a chat bot for e commerce business. Now, this is by no means an exhaustive list of ideas or opportunities. Thes...

e are just some basic template, some basic notions, these are just some basic straightforward ideas that will work very well out of the box. So, e commerce again refers to if you're selling anything online, um, that could be a digital product, could be a physical product, it could be a subscription, those are all those are all things that sort of refer to e commerce offering special coupons, limited time promotions. It's a really great way to promote a sale limited time promotions that are being run on your site. And when you do it through facebook messenger, you can actually generate more leads in your pipeline to be used at a later date through chatbots and drip campaigns as well. We're gonna talk about coupons and discounts when we, when we talk about psychological principles in bot design, this is the principle of scarcity, but it's a great way to get started using a body and these are really easy bots to build. You could use chatbots to find out what your prospects and leads are in the market for and use that information and future campaign. So, for example, for an e commerce company that sells furniture online, we might ask the user through a chat bots say, hey, how you doing, just wondering what are you in the market for? And you could offer them some different options and they could and the and the user would self select them either in the market for a sofa, a sectional recliner, loveseat. Great. We're gonna save that as a variable and we're going to go through all of this step by step in future lectures. These are just very high level ideas. Just just so you could see what's possible. And now I know I could have a contact list built in mobile monkey of 100,000 leads and I know what each one is in the market for based on their own self identification. That's very powerful information. Now I could do a chat blast for love seats. I could do a chat blast for recliners to specific audiences who are in the market for those specific products. So it's really, really powerful. You could use chatbots to answer questions about return and refund policies, right? Those are very, very common uses for live chats and people calling into customer service. Imagine the, the workload that you could take off a live team or the additional value that you could offer website visitors or your facebook leads by being able to answer all those types of questions automatically. You just have to set it up once you should use chatbots to promote your selling promises, like free shipping, quality, craftsmanship. You could get more complex again and use facebook chatbots to figure out and ask people what is the most important of these selling promises to them and then have separate chatbots that promote that specific aspect of your brand or company or product. It's very important to think about how you could put news into your chat bot design. News has a special weird, unique thing about it that it just creates higher engagement levels. If it's a new product, a new service or even if it's a new way to use an old product when your headline and when the chatbots talk in a way that's promoting something new, you see you typically see much higher engagement rates. So use your chatbots to promote news. So again, if you have a new product or you have a new way of using an old one of your products use chatbots with chat blasts and drip campaigns and even facebook messenger ads to generate leads by promoting those news. And you'll have two very powerful things combined, you'll have the efficiency of a of a facebook messenger bot and you'll have the fact that you're promoting news on social media which is its native place for news to be. So those are two very very very powerful things combined to create an unbelievably profitable and cheap lead generation and even revenue generating chat bot education. Even if you're in e commerce right, you might typically think that educational resources are more for you know software as a service brands and more service oriented brands but it's not true successful e commerce companies know how to educate their consumers, their customers, their leaves and they invest a lot of money in doing so. So for example a client of ours, we will use this will use this client in a in a bunch of different examples offers I. V. Hydration therapy to people in different cities around the country and typically people who are hungover but also athletes etcetera. It's a new sort of thing, it's sort of catching on to the country now. It's a really exciting market actually but there's a lot of unknowns about it. People are nervous like I don't know some nurse who I don't know is gonna put an I. V. In my in my arm and what's in the bag and whatever it is. So we decided to create a campaign what's in the bag. So we just we we we teach people what is vitamin B. 12 and what it's used for, how much vitamin B 12 is in the bag, What is saline, what's vitamin C. What are all these different types of vitamins? And now we could use chatbots to send out and and sort of supplements are no pun intended are are what's in the bag campaign where people who are now interacting with our our facebook ads and our facebook posts using facebook comment guards are now getting messages, messages on a regular basis, giving them information about each one of these individual vitamins, why it's safe, how it helps the person feel revitalized and rejuvenated. And it's been an extraordinarily effective way to help our customers and our leads become more comfortable with the service and we've seen those results and it's quite impactful. So um if there's two takeaways from this lecture, I would say it's think about how you could implement news into your campaigns through chatbots and also education because of course the limited time promotion in the sales, Those are all the easy things, we all know how to do that. But the expert marketers are going to figure out amongst you. The experts amongst you are going to figure out how to implement education and news in your campaigns just quickly two more things with e commerce, you could also use facebook chatbots to run polls and surveys. So if you're trying to figure out what your customer preferences are, it used to be very expensive and really tricky to send out a mass survey or a mass pull to get actual real time feedback from your customers. Now with facebook chat with facebook messenger bots, it's really easy and you get really good data and you could use that data to personalize your campaigns moving forward. So again, if you're a company that sells furniture online, we're using this as an example in this, in this lecture and you're putting together a you're designing a new sofa, you could pull you could throw out a poll offering three different options of three different designs or three different upholstery. And this could be applied to any e commerce business in the world. And you could literally ask tens of thousands of people instantaneously to choose their favorite one and then two and then to say why they like that one the best and people will engage its facebook Messenger. This is what people like to do. It's totally mobile. Optimized. You could offer them a 5% discount for engaging with the poll and survey and you can get enormously powerful information when you're coming when it comes to planning your campaigns and planning your products and services that used to cost tons of money and take tons of time to do. If you go back a few years, brand marketers would have given their left leg to be able to have this capacity to have this capability to run polls and surveys and lastly competitive comparisons. This is one of my favorites. It's using facebook messenger in a sort of cheeky way to like highlight why you're better than than the competition in this case in particular, we had a whole campaign running us against bob's discount furniture and we would send a picture of the bob sofa and with a similar price point to the sofa of our client and we would say, you know, which one do you like better? And we had a whole, I'll show you guys the back end of that interesting chat bot. But the whole idea was to basically say, look, these are the same prices, ours is such a nicer sofa, it has so much better reviews. Um, it looks so much more comfortable. It's it's upholstered and much more, much higher quality fabrics and it was just like a very funny like us against bob's competitive comparison campaign and you could do that at scale quickly and it's very effective because you engage people in conversation, you ask people to make choices. Um, so competitive comparisons along with polls and surveys is another really powerful way to use chatbots in e commerce and for e commerce businesses um, will continue in the future in the next lecture is going through additional business types. I hope you're finding some of this stuff useful. I hope you're I'm hoping you're beginning to be able to conceptualize some of the potential strategies that you're going to be able to use in building your own bots. I just want to leave off and say that it's important for you to start writing down or to at least think about as we go through each one of these lectures, 2-3 ideas that you could implement or that you could use to implement in your own box for your own business. Looking forward to seeing you guys soon in the very next lecture.