Howdy chatbot fans. My name is Isaac Radinsky and welcome to my facebook chatbot mastery masterclass. Now, before I go one second further, I want to let you know that this is a lecture that you could skip if you want to. One of the criticisms that I've received from many previous students is that they'll say sometimes I'll go off on a tangent or talk about something that might not be essential to the core topic of the course. So I wanna let you know that this is one of those lectures. I'm gonna introduce myself. I'm going to introduce my company, I'm gonna introduce mobile monkey and larry kim. I'm gonna talk about best practices for getting the most out of this course. I think it's useful information but you can definitely skip it. So for those of you who want to stay, my name is Isaac Radinsky. Once again, I am the Ceo and founder of Adventure Media Group and new york based digital advertising agency. We work with companies like Forbes AMC networks caress negotiating the internationa...

l culinary center. Lots of really exciting companies. We help them with digital advertising campaigns, pay per click management, conversion rate optimization, landing page design, social media advertising. You can check us out online at Adventure PPC dot com www dot adventure PPC dot com. Once again, that's Adventure Media Group. My company where advertisers were actually shooting this course in one of Adventure Media's back offices and I appreciate them letting letting us use this space. Many of you might know me from my previous courses, I have around 100,000 students at this point and I'm hoping that this course will continue that trend will be really useful and practical for for more students and and expose a lot of students to an incredibly, incredibly exciting aspect of digital advertising that is on the rise. And in fact, and I mean this sincerely out of all the different courses and educational material that we've put out, this is the course that I am the most excited about facebook chat bot marketing is exploding. It is literally exploding. It's incredibly, incredibly effective by the time you're done with this course And you've learned the tools and the techniques and the principles that I'm gonna show you step by step, you're gonna be within the top one of digital advertisers in the country. And I mean that 100% sincerely, I have a master's degree in industrial organizational psychology from Hofstra University out here on Long Island and just learning about workplace motivation and psychological principles apply to businesses. Has helped me both in teaching material in an effective way, but it's also helped me create a team that's able to communicate with our clients, able to communicate with our clients, is customers and prospects and and really create some very, very interesting and profitable and successful digital advertising campaigns. I'm also a contributing editor to some of our industry's leading online publications like search engine journal dot com. I regularly write for some other blogs and I often speak at local marketing conferences and high schools about careers in digital advertising and digital advertising concepts that are new and trending. So I want to talk briefly about how this course came to be, many of you might know. Larry Kim. Larry Kim is from word stream. He started work stream in 2007, grew over the course of 10 years to a massive, massive company. Word Stream offered PPC software and PPC consulting services. Larry kim recently sold Word Stream for $150 million and went on to Found Mobile Monkey. This course is going to talk a lot about Mobile monkey. This is a collaborative course with Larry kim with mobile monkey and I'm telling you this stuff is really, really cool. So Larry reached out to me, he says listen Isaac you guys are a leading agency in online advertising and social media marketing campaigns for your clients developing this software called Mobile monkey. Here's a login, here's an account, check it out, I check it out, I start creating some box in a very simplistic way. This was before I really understood and really was actually using bots for our clients and I was like wow I was just I was blown away. This stuff is incredible. The engagement rates, the open rates, we were seeing the amount of conversions we were getting sales from our client's websites that we were getting was like nothing I had ever seen before and mobile monkey software is orders of magnitude better than any other visual chatbot builder software on the market today. And I'm telling you that because I've spent many, many hours exploring the software, learning the software using the software, I'm gonna teach you step by step how to build bots in that software as well. So anyway, so I got back on the phone with Larry and Larry's like I was like Larry, this stuff is incredible, and Larry said, Isaac I want you to make a course teach people how to use this exposes to the masses, get the regular people who are not developers who don't have a development background, give them the skills and the capacity to use the software to their advantage to help their businesses grow. And I said I love the idea and here we are. So this is a collaborative course with Larry and I appreciate that opportunity and this is all that benefit is gonna be passed along to you throughout the course as you learn step by step how to do all these things, just briefly how I teach and for those of you who have come um from other courses of mind, you sort of know this, I try first and foremost to be practical and clear, I want you to be able to follow along step by step with what I'm doing and you could take that knowledge, take those skills literally step by step and apply it to your business. I'm gonna go through lots of different examples, I can't imagine that I'm not going to cover a scenario or an example that's relevant to your type of business. So practical clarity is really the first and foremost, the thing that I care a great deal about. A lot of instructors talk more about just theory or things more complex and I don't think that's as useful to students. So it's important to take notes to engage in the community. We're gonna have a facebook community, I'll be an active participant, but most of all, all the students will would, will be and should be active participants, responding to each other's questions, asking questions. That's really how you you're going to get some really creative ideas to to take your bots to the next level. Well, we also will cover a fair amount of theory. When I say theory, I mean, psychological principles of persuasion. So how to use the concepts of like, like ability and commitment and reciprocity in the, in the, in the conversational ways you build your box to make them more effective. So, that's theory is still very, very important. Again, take notes. Review lectures, this is a long course, it's a long course. There's a lot of modules, an enormous amount of time was spent drafting out the different stages of this course and the different lectures, different lectures to enable you to to jump around, don't get bogged down in a topic that you might not need to learn about. So, if you understand all the psychological principles of persuasion or you don't want to learn about them right now, you could skip that section and go right into bodybuilding. It's it's totally up to you. You could definitely skip around just very briefly and lastly, an enormous amount of time, energy money has gone into producing this course. There's professional videographers, there's professional equipment, there's lighting, there's just the time. Um it would mean a lot to me, it does mean a lot to me. If you take a minute to leave a positive review, leave your feedback. That helps me expose the course to more students. It helps bring more students in to this educational fold. It helps a lot more people get involved with with with this sort of digital advertising. That up until now, up until mobile monkey has been unattainable mobile monkeys creating software that's allowing the masses that have never learned development, who do not know how to write code for an aPI or a chatbot, ap I actually use chatbots, complex chatbots at scale. So if you anyway, if you if you could take a moment to leave a positive review, it would mean a lot to me. And lastly, and really lastly this time, um I want to thank you very much for joining me in this course for joining me in this journey. I mean, I mean, it sincerely when I say I'm enormously and incredibly excited to be here with you. I know that there are other courses out there and I appreciate, and I'm thankful that you chose this course. I am going to do everything in my power to make this course as useful, as fun, as practical as possible for you. I'm looking forward to seeing you guys in a couple of seconds in the very next lecture.

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Isaac Rudansky

Globally-recognized Google Ads and PPC expert with millions in revenue generated across 450+ businesses internationally and over 900k students worldwide.

2,000+ classes ranging from fundamentals to advanced techniques.

Welcome to Facebook Messenger Chatbot Masterclass

Welcome to Facebook Messenger Chatbot Masterclass

Lesson Info

1. Welcome to Facebook Messenger Chatbot Masterclass

Lessons

Welcome to Facebook Messenger Chatbot Masterclass

What is Messenger Marketing

Advantages to Using Facebook Messenger Marketing

How is Chatbot Marketing Different Than Other Marketing Channels

Who Can Use Messenger Bots to Their Advantage

Quiz - Chapter 1

Ecommerce Chatbot Strategies

Webinar - Event Registrations Using Chatbots

Lead-gen Chatbot Strategies

Using Chatbots to Promote Educational Resources

Using Chatbots to Stay in Touch With Your Customers

Calculating LTV and CAC to Formulate Incentive Plans

Ideas for Incentive Structures to Promote Through Facebook Chatbots

Quiz - Chapter 2

Commitment and Consistency in Chatbot Design

Increasing Customer Value With Reciprocity

Using Social Proof to Build Trust and Identity

Likability - Your Secret Weapon to Successful Bot Marketing

Using Scarcity to Drive Your Customers to Convert Faster

Understanding the Fogg Behavior Model and How to Use It to Your Advantage

Quiz - Chapter 3

What is Mobile Monkey

Creating a Mobile Monkey Account and Connecting Your Facebook Page

Viewing Active Bots and Adding Users

Create Your First Chatbot

Quiz - Chapter 4

Widgets, Page Flow and Organization

Understanding Q&A and What They're Used For

Adding Q&A Items

Understanding Unanswered Questions

Configuring and Editing Bot Builder Settings

All About the Text Widget

All About the Image Widget

All About the Form Widget

All About the Quick Question Widget

All About the GIF Widget

All About the Attachment Widget

All About the Attribute Widget

All About the Connection Widget

All About the Email Widget

All About the Gallery Widget

All About the List Widget

All About the Navigate Widget

All About the Typing Widget

All About the Video Widget

Quiz - Chapter 5

What's a Chat Blast Anyway

A Few Useful Chat Blaster Use Cases

Chat Blasting Vs. Drip Campaigns

Planning Four Chat Blast Ideas - Part 1

Planning Four Chat Blast Ideas - Part 2

Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder

Building Our Coupon Chat Blast

Testing Our Chat Blast Before Blasting

Launching Our First Chat Blast- Naming, Audience, Page and Purpose

Building a Chat Blast to Drive Phone Calls

Building Our New Product Line Chat Blast

Building Our Competitive Advantage - Awareness Chat Blast

Analyzing Chat Blast Results

Why Are Lead Magnets Important

Installing Your Chat Widget on a WordPress Site

Installing Your Chat Widget on a Shopify Site

58: Installing Your Chat Widget Through Google Tag Manager

Link to Messenger and Adding It to Emails and Blogs

Adding the Checkbox Plugin to Your Web Forms

How to Use Facebook Comment Guards

Creating Facebook Messenger Landing Pages

Quiz - Chapter 7

What Are Facebook Messenger Ads

Messenger Ads Best Practices and Sample Strategies

Creating a New Messenger Ad Campaign in Facebook

Designing a Messenger Ad

Completing Messenger Campaign Creation in Facebook Ads Manager

Drafting Our Mobile Monkey Messaging Campaign Blueprint