Create Art You Love and Bring an Audience To You
Lesson 57 from: Creating a Fine Art SeriesBrooke Shaden
Create Art You Love and Bring an Audience To You
Lesson 57 from: Creating a Fine Art SeriesBrooke Shaden
Lesson Info
57. Create Art You Love and Bring an Audience To You
Lessons
Class Introduction
07:25 2Overview of Brooke’s Journey
20:13 3Your Timeline is Nonlinear
05:37 4Using Curiosity and Intention to Build Your Career
03:26 5What Factors Dictate Growth
08:24 6Organic Growth vs. Forced Growth
05:18 7Niche Branding
04:57 8Brooke’s Artistic Evolution and Timeline
24:27How Can You Get Ahead if You Feel Behind?
10:02 10Ideation and Conceptualization to Identify Meaning in Your Art
05:54 11Idea Fluency
10:33 12How to Represent an Idea
07:01 13How to Innovate an Idea
07:07 14Creating a Dialogue With Your Art
05:48 15Conceptualization For a Series vs. a Single Image
03:43 16Transforming a Single Image Into a Series
03:12 17How to Tell a Story in a Series
03:28 18How to Create Costumes From Fabric
07:20 19Brooke’s Most Useful Costumes
02:19 20Using Paint and Clay as Texture in an Image
02:56 21Create Physical Elements in an Image
10:22 22Shooting for a Fine Art Series
05:45 23Conceptualization: Flowery Fish Bowl in the Desert
04:08 24Wardrobe and Texture
04:54 25Posing for the Story
05:32 26Choosing an Image
01:23 27Conceptualization: Rainy Plexiglass
11:34 28Posing for the Story
04:17 29Creating Backlight
02:37 30Photo Shoot #1 - Creating a Simple Composite
17:51 31Photo Shoot #2 - Creating a Dynamic Composite
06:31 32Photo Shoot #3 - Creating a Storytelling Composite
07:40 33Shooting the Background Images
06:14 34Editing Samsara Shoot #1 - Working With Backgrounds
24:35 35Editing Samsara Shoot #1 - Retouching the Subject
04:20 36Editing Samsara Shoot #1 - Color Grading
02:45 37Editing Samsara Shoot #1 - Floor Replacement Texture
15:24 38Editing Samsara Shoot #1 - Final Adjustments
03:21 39Editing Samsara Shoot #2 - Cropping and Editing Backgrounds
05:25 40Editing Samsara Shoot #2 - Selective Adjustments
03:55 41Editing Samsara Shoot #2 - Adding Texture + Fine Tuning
03:21 42Editing Composite Shoot #1 - Compositing Models
06:58 43Editing Composite Shoot #1 - Expanding Rooms
02:17 44Editing Composite Shoot #1 - Selective Color
02:47 45Editing Composite Shoot #1 - Selective Exposure
04:04 46Editing Composite Shoot #2- Masking Into Backgrounds
10:45 47Editing Composite Shoot #2- Creating Rooms in Photoshop
06:11 48Editing Composite Shoot #2- Compositing Hair
05:07 49Editing Composite Shoot #2- Global Adjustments
04:49 50Editing Composite Shoot #3- Blending Composite Elements
05:00 51Editing Composite Shoot #3- Advanced Compositing
08:46 52Editing Composite Shoot #3- Cleanup
03:34 53Materials for Alternative Processes
06:20 54Oil Painting on Prints
05:41 55Encaustic Wax on Prints
03:09 56Failure vs. Sell Out
05:14 57Create Art You Love and Bring an Audience To You
03:35 58Branding Yourself Into a Story
05:40 59The Artistic Narrative
05:26 60Get People to Care About Your Story
03:36 61Get People to Buy Your Story
11:36 62Getting Galleries and Publishers to Take Notice
03:41 63Pricing For Commissions
06:43 64Original Prints vs. Limited Edition Prints vs. Open Edition Prints
02:11 65Class Outro
01:00 66Live Premiere
16:14 67Live Premiere: Layers of Depth 1
04:41 68Live Premiere: Layers of Depth 2
07:12 69Live Premiere: Q&A
16:10 70Live Premiere: Photo Critique
47:33Lesson Info
Create Art You Love and Bring an Audience To You
to create authentically but two equally connect to an audience. How can we connect our art to somebody and then take it that extra step to say, Are you interested in supporting me as an artist by buying what I have to sell now? I think that it's really helpful to identify areas of potential change as well as areas that are non negotiable. So what parts of your craft do you feel like? You could, um, let go of a little bit and be flexible about? And which areas will you never compromise on? It's really good toe. Have those lists on hand. So, for example, when I work with other people, let's say I'm working with a band and I'm doing photos further album. Well, I will compromise on a few things. There are things that I'm flexible on. For example, I only create square format images in my personal work, but I'm willing to create different ratio images for the clients. I'm totally okay with that, because it's not part of this intrinsic moral value of my images location. I'm willing to try out...
different locations, particularly, um, wardrobe is well just depending within reason and the type of model. I mean, I usually just photograph myself, but I'm willing to photograph other people from time to time that those air areas where I compromise in my art for the sake of marketing, branding and bringing in money, which I want to say for the purposes of this, you know, our of talking about business or for the sake of just moving forward in your life. Don't let money be a scary word that we don't want to say out loud because we're too afraid to talk about it or be honest about wanting to make money. I think that we should all make money. I think that it's really valuable to be open about that with yourself and invite that into your life, the areas where I feel really steadfast about my craft, where I'm not going to change anything. I will not compromise or that I want my images to be timeless. I don't want to be a photographer that photographs modern things, and I feel really strongly about that and then they have to be conceptually dark. If somebody contacts me and says I want you to make something happy for me, I'm gonna say, I can't do that but here's the name of a photographer that can and just pass that on, because I know that that goes against what I love to create. So those are my steadfast areas where I will not compromise on those things, and I know what they are. But if you're unwilling to compromise on any part of your art, then how can you bring people to your side? And I ask this legitimately not like you can't do it. But if you're unwilling to compromise, you've thought about thes two lists, and you think I can't put anything in the compromise part of the list? Well, then, what can you dio? The first thing you can do is practice technical excellence. Really, Really. Make sure that your technique is flawless and that people can look at your art without thinking about how you did it. That's a great way to bring people to your side, to show your expertise so that they inherently trust you and your vision. Having a clear message. Also very important. The clearer your message, the more people will see the professionalism and what you do and eventually learn to sort of come over to your side to take a better look at what you're doing and then think about how your brand can be a story. How can you work all these parts of who you are and what you dio into this really amazing story that people want to follow?
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
a Creativelive Student
Brooke never fails to deliver. I found this course superb from start to finish. From exercising your creative 'muscle', demystifying taking self portraits, and showing that they don't have to be perfect before you begin editing, to walking you through her editing process and how to price your work. Brooke's enthusiastic personality and excitement about the work shines through it all. Definitely recommended!
Rebecca Potter
Thank you! Thank you! Thank you! Brooke for this amazing class. Inspired and so full of practical knowledge, this is the best class I've ever watched. You have given me the confidence to pursue what I've always been afraid to do. Watch this space!
Søren Nielsen
Thank for fantastic motivating an very inspiring. The story telling and selling module was very helpful - thanks from Denmark