Identify Your Value Proposition
Lesson 9 from: Create a Product Plan & Grow Your Standout BusinessTara McMullin
Identify Your Value Proposition
Lesson 9 from: Create a Product Plan & Grow Your Standout BusinessTara McMullin
Lessons
Class Introduction
09:23 2Identify Your Core Offer
05:16 3Reach Your Revenue Goals with One Core Offer
09:28 4Differentiate Your Offer to Stand Out
24:31 5Use Your Core Offer to Define Your Brand
27:39 6Find the Space to Sell Out in Any Market
18:00 7Describe Your Unique Selling Proposition
12:51 8Hot Seat with Ayelet Marinovich
32:09Identify Your Value Proposition
02:16 10Describe the Jobs to be Done
15:17 11Identify the Key Valuable Outcomes
18:39 12Discover the Changes That Sell
09:04 13Student Examples
20:13 14Find Product-Market Fit
13:25 15Design Your Feedback Loop
15:31 16Employ Your Standout Infrastructure
20:52 17Develop Your Standout Capabilities
26:22 18Review of Previous Lessons
04:59 19Gather More Information To Take The Next Step
05:19 20Identify What You Want To Learn
16:57 21Create Your Survey
25:53 22Analyze Your Survey
27:00 23Map Your Customer Journey
19:35 24Identify Other Offer Opportunities
20:29 25CoCommercial Case Study
09:33 26Hot Seat with Alaia Williams
11:52 27Bringing Your Business Model to Life
03:12 28Price Your Offers For Growth
04:23 29Calculate Your Hard Costs
12:29 30Use Soft Costs to Set Final Price
20:56 31Design the Ultimate Customer Experience
14:17 32Sell Without Scale
05:49 33Scale Your Core Offer
17:58 34Identify Your Core Offer Systems
16:01 35Invest in Your Capabilities
16:25 36Take Baby Steps
14:21Lesson Info
Identify Your Value Proposition
Identifying and naming your value proposition. Now your value proposition is something that is fairly misunderstood. It's fairly mysterious. It's a phrase I didn't even like to use for a long time because it got people really nervous, (laughs) and really, insecure in what they were talking about. And it's really understandable, because it can be difficult to clearly, concisely, compellingly, meaningfully talk about what you do in a way that actually matters to other people. Why? Because we're idea people. We love what we do. We're passionate about the ideas that we're exploring, the creative opportunities that we're getting our fingers into. And because we're so deep into it, it's hard sometimes to make it relevant or to easily make it relevant to other people. But, the good news is that there is a step=by-step formula, a step-by-step process that you can use to really nail that value proposition so that once and for all, you can take that core offer and talk about it in a way that ins...
tantly makes sense to the customers that you want to have buying that product. So here we are in our lesson plan for this class. We are still just getting started here in lesson three. But if you haven't had many ah-ha moments yet, although I'm hearing from lots of people that they have, this is going to be a place where things really start to gel. And by the end of this session, you're going to have a value statement that you can use on a sales page, in an about-me page, on a product description. You're going to be able to clearly, concisely, compellingly, meaningfully talk about what your offer does for your customer in a way that you've never been able to before. And then from there, we're going to start talking about what it really looks like to experiment with this core offer, to make sure it's as good as it possibly can be so that the yeses come as easily as they possibly can and so that you know what that business is going to grow into in the future.
Class Materials
Bonus Materials
Bonus Materials with Purchase
Ratings and Reviews
Lindsey Warriner
Every time I thought the class had reached a point that I knew "enough" about, Tara dropped yet another game-changer that I'd never even considered. Great experience, great speaker, great class.
Alaia Williams
Once again, Tara has been extremely helpful in getting me to think through where I'm taking my business next. I'm excited about the opportunities that lie ahead!
Ate Myt
Although the course targets people who have already started a business, I found it very helpful for me as I start my own business. I particularly appreciate the step-by-step guide to developing a 3-pillar business model. Very practical. i highly recommend it.