Bringing Your Business Model to Life
Lesson 27 from: Create a Product Plan & Grow Your Standout BusinessTara McMullin
Bringing Your Business Model to Life
Lesson 27 from: Create a Product Plan & Grow Your Standout BusinessTara McMullin
Lessons
Class Introduction
09:23 2Identify Your Core Offer
05:16 3Reach Your Revenue Goals with One Core Offer
09:28 4Differentiate Your Offer to Stand Out
24:31 5Use Your Core Offer to Define Your Brand
27:39 6Find the Space to Sell Out in Any Market
18:00 7Describe Your Unique Selling Proposition
12:51 8Hot Seat with Ayelet Marinovich
32:09Identify Your Value Proposition
02:16 10Describe the Jobs to be Done
15:17 11Identify the Key Valuable Outcomes
18:39 12Discover the Changes That Sell
09:04 13Student Examples
20:13 14Find Product-Market Fit
13:25 15Design Your Feedback Loop
15:31 16Employ Your Standout Infrastructure
20:52 17Develop Your Standout Capabilities
26:22 18Review of Previous Lessons
04:59 19Gather More Information To Take The Next Step
05:19 20Identify What You Want To Learn
16:57 21Create Your Survey
25:53 22Analyze Your Survey
27:00 23Map Your Customer Journey
19:35 24Identify Other Offer Opportunities
20:29 25CoCommercial Case Study
09:33 26Hot Seat with Alaia Williams
11:52 27Bringing Your Business Model to Life
03:12 28Price Your Offers For Growth
04:23 29Calculate Your Hard Costs
12:29 30Use Soft Costs to Set Final Price
20:56 31Design the Ultimate Customer Experience
14:17 32Sell Without Scale
05:49 33Scale Your Core Offer
17:58 34Identify Your Core Offer Systems
16:01 35Invest in Your Capabilities
16:25 36Take Baby Steps
14:21Lesson Info
Bringing Your Business Model to Life
Let's talk about next steps, because that's always the question. In what order do I need to do what? Have you found product market fit for your core offer? If you've not, find it, that's your next step. If you're still way back with us on session four, lesson four, that's totally fine. You are in very, very good company right now, but that's what you really need to focus on. You don't need to focus on the follow up offer. You definitely don't need to focus on the first step. You don't need to think thought what that all looks like. You don't need to know what the next step is after that, all you need to do is find product market fit for your core offer. If you've got that, and you've got that core offer down and you feel really confident about it, even if it's not necessarily producing at the level you want it to produce at yet, the next step is to think about your follow up offer, because having a follow up offer in place is gonna generate additional revenue for your business so that ...
you can use that revenue to invest in amplifying the marketing and the sales, to find the customers that you need for that core offer to get it producing at the level you want it at. So core offer, then you add on the follow up offer, that's gonna help you maximize the amount of revenue you have to play with to continue to grow your business. If you have your follow up offer, but you don't have a first step offer, whether that's a free one, or it's a paid one, create one. Build in that first step. And if you have all three, work on that referral engine and start amplifying and accelerating your marketing. That's when sky's the limit baby. When you've got that engine working for you, when your business model is hummin' along and you're generating more and more revenue because of that and you can see, I've got the capacity here, I know what's next, that's when you can start saying, for every dollar I put into marketing I get three back, so I'm gonna put on it as many of those dollars as I want, 'cause I'm gonna get those three back on each and every dollar. That's a really good place to be. That's ultimately where you're working to as you work through building out this business model. So for you guys, what's your next step? Alaya, what do you think is your next step? I actually think it's working on that first step and positioning that biweekly livestream into more of the first step versus lead gen. Great. That we talked about. Excellent. Bailet. Well I need to figure out exactly what I'm building. (laughs) So you're starting on product market fit? Yeah. Beautiful. Maria. I think I need to look at my core offer and see if I can maybe split it up a little bit into the next step as well, like the follow up step. So you're kind of between product market fit and follow up offer? Yes. Yeah. You might have both already, and you gotta figure out how that looks? Right. I love it. Jennifer. Clarify my core offer. Yes. Greg? Dump out the drawer and build the ax. Yeah! Core offer, alright. Okay, great!
Class Materials
Bonus Materials
Bonus Materials with Purchase
Ratings and Reviews
Lindsey Warriner
Every time I thought the class had reached a point that I knew "enough" about, Tara dropped yet another game-changer that I'd never even considered. Great experience, great speaker, great class.
Alaia Williams
Once again, Tara has been extremely helpful in getting me to think through where I'm taking my business next. I'm excited about the opportunities that lie ahead!
Ate Myt
Although the course targets people who have already started a business, I found it very helpful for me as I start my own business. I particularly appreciate the step-by-step guide to developing a 3-pillar business model. Very practical. i highly recommend it.