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Reshaping Your Post Art School Goals

Lesson 26 from: Art School Rehab: Finding Success Without Selling Out

Megan Auman

Reshaping Your Post Art School Goals

Lesson 26 from: Art School Rehab: Finding Success Without Selling Out

Megan Auman

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Lesson Info

26. Reshaping Your Post Art School Goals


Class Trailer

Class Introduction


Reprogram The Art School Mentality


Roadblock 1: Art School Makes You Feel Guily about Making Money


Exercise: Get Comfortable Charging More


Q&A: Pricing


Student Examples: Pricing


Roadblock 2: Art School Gives You the Luxury of Working Slowly


Exercise: Develop a Process for Getting Past Decision Paralysis


Lesson Info

Reshaping Your Post Art School Goals

reshaping your post art school goals or, in this case, your post art school rehab gold. You might have had different goals coming into the class than you do now. I do definitely feel that, you know, I do want to get paid for the work that I'm doing. You know, I don't want to give my artwork away for free. You know, it's something that that isn't so I do want to, you know, get paid for the work. And I do want to do is I'd still want to still do the one of the kind pieces and work with it, And I will be looking into a bread and butter line. Yeah, I think that's a great way to balance the one of a kind face making one of a kind of fun I like. I stopped doing it for a long time, and now that I'm back, one of a kind. So I think that's good to go. But it's also really important to get paid for it. So awesome. And what about you? Ah, I definitely don't feel kind of that. I want to, uh, go to it. I mean, instead of waiting and making different decisions all the time and never getting anything ...

then. So that's actually my main thing. I want to get started. No hard fact. You're like, adopt a class so I couldn't go or something like that. Don't worry. We're almost to that. You could get to work. Really? Can, Um, I guess I just realized that with different price points, people think different things about, you know, it colors how people react here to your work. And so, with a higher price point that I have Teoh make sure that my story and photography and everything are really together. And I think just for you to remembering this idea that the price point changes the perception. I think Anna's comment was so powerful of like at $40 I don't know if I need it, but at 150 or $ it's art. It's special, and that changes her desire for it. That's really important to remember, especially if you're nervous moving forward with those new prices, because really part of that came. That is just having the confidence to say this is worth $150. Yeah, I think, um, the biggest shift that it's still shaping. But I think it's I'm on the got the momentum now behind it, which is I can pay myself the same rate that I charge my client in my other source of income. Um, I can I can do that right? And I just have to, um, to Caitlin's point, you know, really focus on how I'm presenting my work and how I'm presenting myself. And I think the other thing that I'm still struggling with is while I do actually have an art degree, is fine. Art was fine. Art major I A. My business is more around my craft, and I'm really trying to make this mental shift of, you know, what I make is still very unique, and it's it's special, and it's my skill that I have, and it's my vision that I have, And so I think that idea is converging as well. I think that's actually a really good point. We really didn't talk about that as a roadblock, but I do you think that comes into play where in art school you are kind of talk to think about art as a capital, a writing and anything that's not capital. A art doesn't qualify as art. But that's not how the general public perceives art. And I did the same thing for years, even though my degree's and Metal Smith thing, my thesis was sculpture, I was making something completely nonfunctional. I was trying to make that capital a art, and so for a long time I really wasn't comfortable calling my jewelry art. And it wasn't till I started hearing other people. Family. Well, this this is art, like your jewelry's art. I'm like, Wait a second. It is our like I don't have to conform to this very narrow art world view of what is art, because if it's special and it's unique and it's beautiful, your customers are gonna view. It is art something that is really important, that even though you're not making capital a art, you still want to think about it as our and that comes with a certain connotation, a certain price point that they say that that's a really important mindset shift to make awesome. All right, So I also want to emphasize that it takes time toe unlearn the art school roadblocks, right? So this is not like we just had a couple hours of art school post art school therapy to try to get you over some of these hurdles. But it's not like I'm gonna send you guys out the door. You guys are gonna close your laptop and you're gonna be magically fixed, right? It takes time to unlearn and adjusted these things. So you do have to have this constant vigilance. And yes, I'm quoting Harry Potter on this one. You have to have that constant vigilance. And I even notices for me. You know, I told that story about collage in cocktails and how I was immediately ready to knit Pick Mike, Mike, lodge two pieces or you know how even after years and years of knowing that when my customer response to is talking about this emotional connection, sometimes I still want to send an email. That's like, Please buy this because I really want to make it, even though I know better, right? I know better, but I still want to do that. So you have to just be aware of these things or this. You know this ability to just think negatively about your work or toe over analyze decisions, whatever those roadblocks are for you. You have to be mindful of them that when they're happening, you can say, Oh, I mean, analysis paralysis mode, like Okay, what were those steps? What can ideo How can I move forward from this? So just pay attention to one. Those roadblocks come up for you because they are going to come up, and that's okay. But now you have the tools. If you purchase this class, you've got this workbook that hopefully you've been filling out as we've been following along, or you can take some time to go back to it and reflect. And this is the perfect thing to come back to you when you start to feel those gremlins creep in when you start to feel that, you know, analysis, paralysis, or that your work doesn't have value, you can come back to something like this and remind myself, Okay, Yes, like my work does have value. I you know, I can sell it at that price point, even though Beyonce never wore it like it is okay, right? So pay attention and be mindful of that. But I also think it's time it's important to take time to re set your goals based on the new perspective that you've got because you may have thought I'm never gonna make any money from my furniture. Right? So you didn't really set goals around it because you didn't think it was possible. So taking some time to readjust those goals, thinking about how and where you're going to sell your work. So, baby, you never thought about telling it in galleries. And now that's a goal for you. Or maybe your now suddenly thinking about trying to get companies to license your designs, whatever it is thinking about that new goal, even how much money you would like to make or just wanting to make money, Furman in general and goals are and how you're gonna adjust your business. Are you gonna change your strategy? Are you gonna apply to more shows? Are you gonna do more things to get yourself out in the marketplace? So I would love for in studio audience to share one new goal that you're going to come away from this class with on can be your art, your money, your business, your process, whatever. But what's one new goal that you did not have at the start of today that you have now, we're going down the line. I think I'm going to set a goal for, uh, a monthly income that I want to earn from my business. Fantastic. I never had that before. Do you have one off the top of your head or you're not ready to come already? Yeah, that's totally fine. I'm going to re price my products, Her fair and what's new? Oh, for you, Uh, also, uh, something about the income. The perfect setting a new income goal for yeah. Yeah. And also, but also creating more No. Perfect, Yes. Trying to make the finishing. Finishing? Yeah, that is a big one. And actually being comfortable with saying some things done, I think for you, that was the thing where we looked at your piece and you said, Well, I was actually gonna change this and that. So finishing might just it might actually just mean stopping. I'm done. I can move on. Yeah, Perfect. I actually have the minus. Based on our little assignment that we did a perfect cause. I realized that on my website I had to have a shop find website, but I have no rial text. There's no content content. There's a couple of theirs product descriptions, but there's just pictures and very vague. So I'm going to put text on my website. Perfect. That is a really great concrete goal. So we spent today talking about roadblocks, but the roadblocks, I'm gonna move you forward. So I want to flip those roadblocks for you guys and think about them. Is keys to success so moving forward? These are the things that you can focus on that are going to help you be successful in business. So number one price your work, right? Right. Set that new labour mark. Do those pricing calculations figure out where you need to be, and then even if it makes you uncomfortable, commit to getting that pricing right. Get more work into the marketplace, make more things, get them on your website. Make sure you're describing them properly. Get more work into the marketplace so that you can get that feedback. Then once you're in the marketplace, adapt based on what's selling. Make those changes. See what your audience is responding to give the people what they want, but doesn't mean looking at what other people are doing it means responding to what your audience is liking and buying from you. Then sell with confidence. This one takes practice. But stand up there and be confident in what makes your work awesome. And do that by speaking the language of your customer and then, lastly, embraced your inner artist entrepreneur. There is no shame and wanting to make money from your art. In fact, we started this day talking about just how essential that is. It's the money that lets you make more of your art. So I want you guys to embrace your inner artist entrepreneur and get comfortable with making money. And if you use all of these tools and you continue to put your work into the marketplace, that is going to happen for you. Does everyone feel ready and like, Let's go. I want to get out here right? So this is doable. And I want to tell you guys that this is literally what I have done to go from being the art school student who honestly kind of had her spirit crushed. I loved art school, but I kind of had my spirit crushed to being someone who is a successful artist entrepreneur who has a business who stands up here and teaches this to you guys. I have no special skills. I've just done these things over and over and over again, and that's what leads to success.

Class Materials

Bonus Materials with Purchase

Art School Rehab Class Workbook

Ratings and Reviews


This class was so good - it's not just for people who went to art school, but anyone who has (or wants to have) a creative-based business. Megan's lessons break down the overwhelmingness of roadblocks and gives you tangible tools to get past them, shift your mindset, and shows you how to focus. There were so many elements to this class that were helpful, but overall I think if you feel like you're stuck, you overanalyze every decision, and feel like you want to move forward but don't know how, this class is for you. Thanks Megan, for helping me work on a plan to move me past my hurdles.

Kiki B

What a great class! Megan has helped me to really understand what my business goals are and how to achieve them, and has given me heaps of confidence to boot. This is going to be a great year for my creative business!

Kim S. Joy

I have owned this class for awhile and just decided to start it.... well I should have watched/taken this class years ago! I did not go to art school but follow that mindset. This was amazing. So much to learn and unlearn. The pricing and raising your prices what just what I needed. Thank you Megan for another wonderful class.

Student Work