PR for Crafters
Andreea Ayers
Lessons
Shift Your Thinking About Publicity
04:34 2What is Publicity & Do You Need It?
07:43 3Andreea's Journey with PR
12:39 4Using PR to Get Your Products in Stores
04:40 5A Word About Press Releases
25:53 6Define the Goals of Your PR Plan
08:14 7The Importance of Knowing Your Story
31:45 8Get Your Brand Media Ready
10:41PR Editorial Calendars & Lead Times
31:03 10Getting Your Products in Blogs
13:54 11Steps to Get Your Products Featured in Blogs
44:18 12The Perfect Pitch
16:56 13Helpful Tips for Working with Bloggers
07:30 14How to Get Your Products in Magazines
28:46 15Building Your Media List
09:04 16How to Craft an Email to Magazines
32:13 17How NOT to Pitch to Magazines
09:19 18Using Press Mentions to Get More Sales
03:28 19Create Your Own PR Plan
06:22Class Description
Doing your own PR can be really intimidating. It is easy to feel like you don’t have the right connections or budget to get featured in the media. And what happens when you don’t have enough product to meet the demands of a huge press mention? Andreea Ayers knows exactly how that feels and in PR for Crafters she’ll help you develop a complete action plan for getting and managing press.
No matter how big or small your handmade operation is, Andreea will help you set up the PR plan that is right for you and the way you do business. She’ll help you identify the types of stories editors are looking for and how to pitch them what you sell.
You’ll learn how to:
- Find out what magazine editors are working on and who to contact
- Tailor pitches to magazines, bloggers, and other media outlets
- Increase sales after you get a press mention
Andreea will help set up a PR plan that doesn’t overwhelm your schedule but is in alignment with your target outlet’s editorial calendars. You’ll master the art of making your work more compelling to editors and more likely to be picked up.
Andreea has started and sold three companies in the last five years and that success has been bolstered by her DIY approach to getting press. In PR for Crafters she’ll take you step-by-step through her process and offer lots of tips on making it your own.
Class Materials
Bonus Materials
Ratings and Reviews
Fati genese
This class was so jam packed with useful and current information. It deals with issues that did not even exist as recent as last year. I made drastic changes to my social media outlets and forums, that have greatly improved my fan base. Andreea is an amazing roll model, teacher, and example of success.
user-65a655
Amazing class! Very helpfull and inspiring, everybody should watch (excluding my competition :P) I want to thank Andreea Ayers for all the information, and I'll follow you on facebook and newsletter :)