Lessons
Shift Your Thinking About Publicity
04:34 2What is Publicity & Do You Need It?
07:43 3Andreea's Journey with PR
12:39 4Using PR to Get Your Products in Stores
04:40 5A Word About Press Releases
25:53 6Define the Goals of Your PR Plan
08:14 7The Importance of Knowing Your Story
31:45 8Get Your Brand Media Ready
10:41PR Editorial Calendars & Lead Times
31:03 10Getting Your Products in Blogs
13:54 11Steps to Get Your Products Featured in Blogs
44:18 12The Perfect Pitch
16:56 13Helpful Tips for Working with Bloggers
07:30 14How to Get Your Products in Magazines
28:46 15Building Your Media List
09:04 16How to Craft an Email to Magazines
32:13 17How NOT to Pitch to Magazines
09:19 18Using Press Mentions to Get More Sales
03:28 19Create Your Own PR Plan
06:22Lesson Info
Using Press Mentions to Get More Sales
So let's, talk about how you can leverage your magazine mentioned. So how can you actually turn those magazine mentions into more sales? Oftentimes the sale is sort of made directly. Someone sees your product in a magazine, they go to your your all, they'll buy something, but that doesn't always happen. So what can you do to make sure that you get more sales from each one of those press mentions? So take a screen shot of your feature, an added to your web site. I do this for every single press much, and that I get especially fits in that in a magazine. I'll take a screenshot of the cover image. I'll take another screenshot of the actual feature on my page. I'll put those two images together and I'll pick that graphic and put it on my website and in the news page and it's a really nice way to graphically show all of the magazines you've been in, and it really helps to build that credibility. And if it was a particular product that was mentioned, go ahead and put that to the photos of th...
at product as well. And we talked about this the first day where you couldn't say I've seen in or add the photo to your product pages, but it just really helps a little more credibility and let's say, if will go back to the example of those workout leggings if I never had her of this company, and maybe I just googled work how leggings and I go to that product page and ice see that was featured in shape magazine, even though I might have never seen that particular issue of shape magazine, I would automatically think, oh, wow, that's pretty big shape magazine loves it, it's probably going to be good for me because I love shape magazine to so we just helps you really, really build that credibility after the fact that your products were mentioned, and then use it to really build more trust, even with your newsletter subscriber. So whenever I would get, ah, huge mentioned, I don't necessarily send out a separate email saying we were just feature, because that alone wouldn't be that relevant to my leaders, right? It's not they don't care that I've been featured it's not used to them, but if you make it us part of your regular newsletter, maybe send out a newsletter once a week or once a month, you can have a little section there that says, we were just featured in these magazines and you can listed there so no need to send a separate email, but make sure to still mention it in your newsletter as well. And then we talked about letting your retailers know, but any time you get a mention and don't make the mistake that I did where I emailed them all and urge them to order before my press mention wait for it on dh, then asked them if they would like ah, print out of it, or if they actually want to post that to their customers as well and link it linked to it on social media. So what I like to d'oh is that any time I get a press mention I will tag the outside that mentioned me on social media, I will go follow them on twitter if I'm already not their followers ill retweet this I'll share with my own social media, so I really just like tio shared everywhere and I even on my pinterest page, I have a board just for press mentions, so any time I get a press mention help in it so that board a screen shot of it and it really helps the little my credibility, but also gives me content for things that I want to post as well.
Class Materials
Bonus Materials
Ratings and Reviews
Fati genese
This class was so jam packed with useful and current information. It deals with issues that did not even exist as recent as last year. I made drastic changes to my social media outlets and forums, that have greatly improved my fan base. Andreea is an amazing roll model, teacher, and example of success.
user-65a655
Amazing class! Very helpfull and inspiring, everybody should watch (excluding my competition :P) I want to thank Andreea Ayers for all the information, and I'll follow you on facebook and newsletter :)