The Wingman Strategy
Lesson 6 from: FAST CLASS: Personal Branding for Creative ProfessionalsDorie Clark
The Wingman Strategy
Lesson 6 from: FAST CLASS: Personal Branding for Creative ProfessionalsDorie Clark
Lessons
Personal Branding is Not What You Think
06:28 2Telling the Branded Story
11:47 3Understanding Your Brand
05:02 4Discover Your Personal Narrative
04:28 5Brand Through Leadership
03:52 6The Wingman Strategy
04:07 7Be a Hub for Your Network
05:06 8Your Online Presence
06:22Lesson Info
The Wingman Strategy
So I wanted to switch over a little bit to talk about another area, which I think is important. We were alluding to it earlier in the day and I think that this is uh this is an area that I will particularly highlight for those of you who feel a little bit nervous about personal branding. If you, if you're one of the people when we were talking first thing this morning about, oh my gosh, I don't know if I can do this, it's a little freaky. The wingman strategy is for you. And so as a beginning to explain here is the deal. There is research that has been done by two of my very favorite academics. I'm going to be actually referring to both of them a little bit later on because they've done multiple studies that I think are quite fascinating, but it's Jeffrey feffer from the stanford Graduate School of Business and robert's Albini who is an emeritus professor at Arizona State University. And so the two of them teamed up with some other colleagues and they did a study that basically reveale...
d two things. The first one is something that we all know already instinctually, which is that if you are regarded by other people as a braggart, they will not like you and they will not listen to you. We all know this and this is why many people fear personal branding. However, there's an interesting corollary to that point, number two, which is a lot less well understood and that is that if someone else, if a third party says those same flattering things about you, people will listen and they will think you are amazing. And so of course sometimes this happens by luck, right? It's oh, it's fantastic. Somebody said something nice about you to somebody else and they called you up and you've got a contract. Fantastic. But it doesn't always happen. In fact, it doesn't happen very often usually because because it is chancy and it's usually not top of people's mind to do it. So what I will suggest to you is that with the wingman strategy, we can actually become far more deliberate in how we use this powerful element together. And so what I will suggest to you guys here in the studio and also to you guys at home is to find a trusted ally, think about your friends and your colleagues, you know, who who do you like, who do you trust and who would you this is really important. Who would you not hesitate to recommend to other people? If you can find somebody that you really feel like it's totally solid, you care about them. They've got your back, go to that person and say, I will make a deal with you. If you talk me up at the next network, you know, insert networking event conference or whatever it is. You talk me up at the next networking event, I will talk you up, you know, pretty simple, but so powerful because first of all, hopefully if you are this person's friend, you probably want to be doing this anyway, right? And so if you really make an agreement with someone and you say I'm going to focus on this, I'm going to do it. It becomes very powerful because, you know, you're really making an effort to get it done. So that's that's I think what's what's great about it and so you have this deal, you're looking out for your friend, they're looking out for you. And in a lot of ways, you can basically take personal branding and worrying about that off the table because you don't even have to think about what you're going to say about yourself, You know, they've got you covered. So, what happens beforehand? How you do this? Well, is that you really think about all right? What would I like them to say about me? What do I think are the most important things that if I could kind of get a message across to other people, you know, that would be the thing that I would pick. So, you gotta be clear on that and then you've got to have a conversation with them to to listen and say, you know, ask the question back. Ok? So, if I were to say a few key things about you, what would what would be most meaningful if I was able to get that message across for you? So, you just sort of do that, trade you get in your head and then you go and make it happen.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Sandi K. Terry
I never thought I would watch a class on personal branding and end up wishing that I had watched the longer one instead. Wow! I watched this instead of a different one I looked at on another platform that struck me as the antithesis of this class. It gave me that yucky, using-people feeling that Dorie teaches you NOT to do. If you're like me and confused about how to create a personal brand (part of my new career as a UX designer) and you're put off by what you've seen elsewhere, take this class instead. I am so glad to have taken this class and only wish I had watched the longer one instead. Five stars; highly recommended!