Barry is co-founder and CEO of Variable Labs, an immersive media company focused on fostering empathy for positive behavior change. His clients include Google, XPRIZE, the U.N. and other top-tier organizations and companies where he creates Virtual Reality content, platforms and activations around the globe.
Prior to starting Variable Labs, Barry was a Chief Digital Strategist at the U.N. helping to implement new media initiatives around the promotion of the Sustainable Development Goals. His work with the U.N. has taken him to Sub Saharan Africa, Latin America, the Middle East and South East Asia to create content that ranges from Virtual Reality films to viral videos. His work has screened at the World Economic Forum at Davos, the White House, Sundance, won the Interactive Award at Sheffield Doc Fest and been written about in The New York Times, Vice, the BBC, and more.
Formerly the Director of Programming at Discovery Digital Networks and a founding member of Discovery VR, his focus was on science, education and global awareness. He oversaw multiple production teams and four digital networks (TestTube, Seeker, Animalist and Revision3) garnering millions of views each week.
Barry is a graduate of Emerson College where he studied Visual Media and he served with the U.S. Peace Corps in Senegal, receiving two Fulbright Hays grants from the U.S. Embassy for his documentary work.