Breaking Down the Delivery Components
now that we've warmed up the voice and read from the heart. We're going to get a bit more technical about the components of a voiceover delivery. Knowing this information will help you stay coachable, flexible and keep your reads more interesting often in a session for example, I'll have a client say that sounded great. Give me one more take the client of course doesn't want me to deliver the exact same read again. They're asking for one more take so that they have different options to choose from. Understanding and practicing these delivery components will make giving an effective 2nd, 3rd or even fourth read enjoyable for you and your client, There are two overarching components to a voiceover delivery, your technique which is a combination of speed, pitch and volume and your emotional delivery, which is how your read makes the listener feel for this lesson. We're going to concentrate on speed, volume and pitch. Each item is exactly like it sounds speed, is how slow or fast you talk ...
volume is, how loud or soft you talk and pitch is, how high or how low you can make your voice go when you're talking. All of these concepts seem pretty simple. The tricky part when it comes to voiceover is that we have to learn to change one single item independently of the others. Think of it like having a three slider mixing box in front of you, each with its own title, speed, volume and pitch on the mixing box, you could slide one item up without moving the others and this is exactly what a really good voiceover artist learns to do and why is this important? Let's take an example where you're doing an excited read. This might mean you read fast, loud and in a high pitched voice. Maybe the client says, wow, I love your energy. Can you just slow it down a touch? So the client wants loud and high pitched? But if in slowing down your read, you also lose volume and you lower your pitch. Now the read becomes completely different and it's not what the client is asking for. So some examples might be car sales, the obvious read might be fast, loud and high. But what if the client asks for fast, soft and high? Let's take a healthcare script. You might start medium warm and neutral. Quite often when I read for healthcare scripts, the client says, oh, that's perfect. Now can you just slow it down a touch. My job is to slow it down without losing the energy they already enjoy. Or maybe you're doing a commercial for Harley Davidson or a motorcycle. So you'd speak slow, strong and low. And they might say, let's do that slightly faster, a little softer and just a touch lower in your practice material is a number of exercises to try, but let's do one together first. We're going to use a very simple sentence every day. Bill takes his dog to the park. Let's try this three different ways. Let's first try high, fast and loud everyday. Bill takes his dog to the park. Now I suggest pausing the video and you try it. Hey, great work. Now let's try one that's high, slow in medium. Our voice will be just as high, but we're going to slow it down a touch and read more like in a regular person voice every day. Bill takes his dog to the park. Now you try now we're gonna mix it up even more and try low fast in medium. Like we're telling somebody a big secret every day. Bill takes his dog to the park. Now you try it, excellent work, continue working on these skills and you'll be delivering scripts to clients like a seasoned pro in no time in the next lesson, we'll discuss the other aspect of technique, the emotional delivery, how your read makes the clients feel. See you soon.