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Email List

Lesson 53 from: Video Content Creation: Produce and Publish Videos that Get Views

Chris Hau

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Lesson Info

53. Email List

Next Lesson: Chapter Eight Recap

Lessons

Class Trailer

Chapter 1. Intro

1

Class Introduction

02:46

Chapter 2. Developing Your Idea

2

Chapter 2 Introduction

00:38
3

Choosing the Best Platform For Your Vision

02:55
4

What is a Project Brief?

01:02
5

How to Use a Project Brief

00:47
6

Foundational Pre-Production Documents

02:18
7

Unpacking Real World Examples

01:49
8

Chapter Two Recap

00:40

Chapter 3. The 6 Key Elements of a Great Video

9

Intro to Practical Storytelling Components

01:07
10

Element One: Content (Visuals & Interviews)

05:08
11

Element Two: Graphics/VFX

02:09
12

Element Three: Call to Action

01:31
13

Element Four: Voice Over

03:37
14

Element Five: Sound & Music

02:08
15

Element Six: Editing & Color Correction

03:14
16

Bringing it Together with an Intro and Outro

02:00
17

Chapter Three Recap

00:42

Chapter 4. Introduction to Storytelling Tools

18

Introduction to Storytelling Tools

00:26
19

Introduction to Gear

01:24
20

Building Your Kit

00:51
21

Choosing Your Camera

04:41
22

Supporting Your Camera

02:44
23

Lighting Equipment Basics

02:22
24

Sound & Microphone Basics

04:13
25

Chapter Four Recap

00:30

Chapter 5. Introduction to Shooting a Video

26

Introduction to Shooting a Video

00:42
27

The Camera

00:36
28

Exposure Triangle

06:50
29

White Balance

02:15
30

Frame Rates

01:39
31

Framing

04:31
32

Basic Lighting

02:00
33

Recording Sounds

05:15
34

Conducting an Interview

02:49
35

Recording Voice Over

01:30
36

Chapter Five Recap

00:44

Chapter 6. Setting Up to Shoot Your Video

37

Setting Up to Shoot Your Video Shoot

02:58
38

Framing Your Shots

02:31
39

Working With Light

10:28
40

Working With Sound

07:34
41

Pro Video Tips

02:16

Chapter 7. The Art of Editing

42

The Art of Editing

00:27
43

Understanding Shots and Pacing

02:08
44

Seven Step Editing Process

03:15
45

Bringing the Elements Together

02:52
46

Shooting for Edit and Exporting Tips

03:22
47

Using Fiverr Talent for Your Edit

01:49
48

Chapter Seven Recap

00:46

Chapter 8. Introduction to Video Marketing

49

Introduction to Video Marketing

00:48
50

How to Get Eyes on Your Videos

04:02
51

How to Name Your Video for Conversion

03:01
52

Video SEO Explained

01:56
53

Email List

01:52
54

Chapter Eight Recap

01:26

Lesson Info

Email List

Building your email list. Now, as I mentioned before, email is an effective way to share your videos with your audience. I've personally built up an email list of over 100,000 people. Now, email lists are important because email is never going to die. Almost everyone has an email, and can be reached by email. So when you create content on Instagram, YouTube, or Facebook, you're at the mercy of the algorithm. It could love your content, and tell everyone to check it out. But if it doesn't like what you created, your piece of content that you just worked so hard on could be dead in the water. An email list means that you're always in contact with your audience despite social media's algorithm. If your video isn't picked up by the algorithm, you can still send out an email, and your fans will still get a notification that your new video is available. So, start building an email list as soon as you possibly can. First, you'll need to find a way to build your email list, and capture and col...

lect emails. I currently use Shopify's email capture software. Some other options include Squarespace, Sellfy, Zero and MailChimp. Now let's talk about how I capture and send emails. On my website, a popup comes up asking people to sign up for my newsletter. Now, when a user signs up, they get a 15% coupon code off their next purchase off my site, and a giant sample pack full of photo presets, motion graphic templates, and business templates. This call to action is an incentive to sign up. It's a reward to capture someone's email so you can touch base with them in the future. I generally send out eight to 10 emails a month. They include a newsletter, video releases, product releases, and sales. In addition to that, every time a new video goes live, I send out an email. The best part of email lists is that they are a great way when you want to start selling products to your audience. Email marketing is still one of the most effective ways to convert your audience into fans, viewers, and customers. So start your email list now.

Class Materials

Bonus Materials with Purchase

Breakdown Sheet.pdf
Call Sheet.pdf
Shot List Sheet.pdf
Two Column Script.pdf
Video Questionnaire/ Video Brief.pdf

Ratings and Reviews

a Creativelive Student
 

Ok, I really enjoyed this course but you should know it is a decent overview of what to do and in what order to do them. This is not going to show you HOW to do anything but it will show you WHAT you need to think about and how to approach a production in a professional manner. Chris knows his stuff really well and everything is covered but it is just an overview. Well worth your time, especially if you are new to video but just do not think that he is going to show you how to do everything.

Student Work

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