Element Two: Graphics/VFX
Lesson 11 from: Video Content Creation: Produce and Publish Videos that Get ViewsChris Hau
Element Two: Graphics/VFX
Lesson 11 from: Video Content Creation: Produce and Publish Videos that Get ViewsChris Hau
Lessons
Chapter 1. Intro
1Class Introduction
02:46Chapter 2. Developing Your Idea
2Chapter 2 Introduction
00:38 3Choosing the Best Platform For Your Vision
02:55 4What is a Project Brief?
01:02 5How to Use a Project Brief
00:47 6Foundational Pre-Production Documents
02:18Unpacking Real World Examples
01:49 8Chapter Two Recap
00:40Chapter 3. The 6 Key Elements of a Great Video
9Intro to Practical Storytelling Components
01:07 10Element One: Content (Visuals & Interviews)
05:08 11Element Two: Graphics/VFX
02:09 12Element Three: Call to Action
01:31 13Element Four: Voice Over
03:37 14Element Five: Sound & Music
02:08 15Element Six: Editing & Color Correction
03:14 16Bringing it Together with an Intro and Outro
02:00 17Chapter Three Recap
00:42Chapter 4. Introduction to Storytelling Tools
18Introduction to Storytelling Tools
00:26 19Introduction to Gear
01:24 20Building Your Kit
00:51 21Choosing Your Camera
04:41 22Supporting Your Camera
02:44 23Lighting Equipment Basics
02:22 24Sound & Microphone Basics
04:13 25Chapter Four Recap
00:30Chapter 5. Introduction to Shooting a Video
26Introduction to Shooting a Video
00:42 27The Camera
00:36 28Exposure Triangle
06:50 29White Balance
02:15 30Frame Rates
01:39 31Framing
04:31 32Basic Lighting
02:00 33Recording Sounds
05:15 34Conducting an Interview
02:49 35Recording Voice Over
01:30 36Chapter Five Recap
00:44Chapter 6. Setting Up to Shoot Your Video
37Setting Up to Shoot Your Video Shoot
02:58 38Framing Your Shots
02:31 39Working With Light
10:28 40Working With Sound
07:34 41Pro Video Tips
02:16Chapter 7. The Art of Editing
42The Art of Editing
00:27 43Understanding Shots and Pacing
02:08 44Seven Step Editing Process
03:15 45Bringing the Elements Together
02:52 46Shooting for Edit and Exporting Tips
03:22 47Using Fiverr Talent for Your Edit
01:49 48Chapter Seven Recap
00:46Chapter 8. Introduction to Video Marketing
49Introduction to Video Marketing
00:48 50How to Get Eyes on Your Videos
04:02 51How to Name Your Video for Conversion
03:01 52Video SEO Explained
01:56 53Email List
01:52 54Chapter Eight Recap
01:26Lesson Info
Element Two: Graphics/VFX
Now when watching a video you may have noticed text on screen, little icons, animated maps, or digital characters. These are graphics in visual effects. Visual effects, sometimes abbreviated VFX, is the process by which imagery is created outside the context of a live action shot in filmmaking and video production. Now visual effects help to stimulate the imagined events in a story or virtual world. For example, let's say you're making a film about twisters. It would be unsafe to put your actors in front of a real twister. So you would work with a special effects artist to create a fake twister for your scene. These elements help keep the audience engaged while also helping to further develop a point or storyline to the video that you are creating. Now let's use another example, but for text now. We often see text used in commercials to list the features of the product or the service being offered. Adding text to your video adds more information to the video that you want your audience...
to know that may or may not need to be said. Now, often animated text is used to reveal the title for the video that you're creating. You often see it at the end of a feature film when the credit sequence starts too. Another common use of text is for subtitles and foreign films. Now, there are many tools available today that make it easy for you to animate text, but what's more important is how you incorporate text. Choosing when, where, and how it's used is the hardest part. And most editing softwares allow the ability to animate text onto your videos without the need for additional software. Adding systems like iMovie, Premiere Pro, After effects, Final Cut or In Video, all offer built in text and graphics editors. Now, one of the best places to use graphics is for your thumbnail. You can use an array of tools to design your cover art so that your audience can navigate your playlist or feed easily. Your thumbnail is one of the first impressions that the user will have of your video. So using dynamic graphics to create art that will stop the audience from scrolling past is an essential part of setting up your video content for success. Platforms like canva.com make it super easy to create everything from YouTube channel art and display ads to icons, thumbnails, video ads, TikTok, end frames, and even has a wide selection of video templates that you can use to enhance your content.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
a Creativelive Student
Ok, I really enjoyed this course but you should know it is a decent overview of what to do and in what order to do them. This is not going to show you HOW to do anything but it will show you WHAT you need to think about and how to approach a production in a professional manner. Chris knows his stuff really well and everything is covered but it is just an overview. Well worth your time, especially if you are new to video but just do not think that he is going to show you how to do everything.