Element Three: Call to Action
Lesson 12 from: Video Content Creation: Produce and Publish Videos that Get ViewsChris Hau
Element Three: Call to Action
Lesson 12 from: Video Content Creation: Produce and Publish Videos that Get ViewsChris Hau
Lessons
Chapter 1. Intro
1Class Introduction
02:46Chapter 2. Developing Your Idea
2Chapter 2 Introduction
00:38 3Choosing the Best Platform For Your Vision
02:55 4What is a Project Brief?
01:02 5How to Use a Project Brief
00:47 6Foundational Pre-Production Documents
02:18Unpacking Real World Examples
01:49 8Chapter Two Recap
00:40Chapter 3. The 6 Key Elements of a Great Video
9Intro to Practical Storytelling Components
01:07 10Element One: Content (Visuals & Interviews)
05:08 11Element Two: Graphics/VFX
02:09 12Element Three: Call to Action
01:31 13Element Four: Voice Over
03:37 14Element Five: Sound & Music
02:08 15Element Six: Editing & Color Correction
03:14 16Bringing it Together with an Intro and Outro
02:00 17Chapter Three Recap
00:42Chapter 4. Introduction to Storytelling Tools
18Introduction to Storytelling Tools
00:26 19Introduction to Gear
01:24 20Building Your Kit
00:51 21Choosing Your Camera
04:41 22Supporting Your Camera
02:44 23Lighting Equipment Basics
02:22 24Sound & Microphone Basics
04:13 25Chapter Four Recap
00:30Chapter 5. Introduction to Shooting a Video
26Introduction to Shooting a Video
00:42 27The Camera
00:36 28Exposure Triangle
06:50 29White Balance
02:15 30Frame Rates
01:39 31Framing
04:31 32Basic Lighting
02:00 33Recording Sounds
05:15 34Conducting an Interview
02:49 35Recording Voice Over
01:30 36Chapter Five Recap
00:44Chapter 6. Setting Up to Shoot Your Video
37Setting Up to Shoot Your Video Shoot
02:58 38Framing Your Shots
02:31 39Working With Light
10:28 40Working With Sound
07:34 41Pro Video Tips
02:16Chapter 7. The Art of Editing
42The Art of Editing
00:27 43Understanding Shots and Pacing
02:08 44Seven Step Editing Process
03:15 45Bringing the Elements Together
02:52 46Shooting for Edit and Exporting Tips
03:22 47Using Fiverr Talent for Your Edit
01:49 48Chapter Seven Recap
00:46Chapter 8. Introduction to Video Marketing
49Introduction to Video Marketing
00:48 50How to Get Eyes on Your Videos
04:02 51How to Name Your Video for Conversion
03:01 52Video SEO Explained
01:56 53Email List
01:52 54Chapter Eight Recap
01:26Lesson Info
Element Three: Call to Action
Now when someone watches your video, what do you want them to do at the end? What action do you want them to take? This is called a call to action or a CTA in advertising lingo. A call to action is a statement, tagline, or visual at the end of your video which motivates the viewer, reader, or listener to perform a specific act typically taking the form of an instruction or directive. Example being buy now, click here, learn more. You've you've heard all of these before. The most common call to action you've probably experienced is at the end of most YouTube videos when you hear like, subscribe, and hit the bell to be notified, that is a call to action that helps a YouTuber get a subscriber and increases the chances of their video being promoted by the YouTube algorithm. Now, this is why a project brief is so important because this helps us to define the video's purpose and call to action. If you know what your purpose or main goal is for the channel or feed, or for each piece of conten...
t that you put out, coming up with a call to action will be much simpler and you'll inevitably get more people to do what you want. Now, for example, if you're looking for more subscribers, a call to action might be hit the subscribe button below if you want more awesome content like this (bell dinging) or something along those lines. And if you're looking for your audience to go to a specific link to download your new course, your call to action would be more along the lines of click the link below to learn all about my brand new course. Your video is your opportunity to address your audience directly and ask them to take a clear decisive action. Don't miss out on the chance to ask for exactly what you want.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
a Creativelive Student
Ok, I really enjoyed this course but you should know it is a decent overview of what to do and in what order to do them. This is not going to show you HOW to do anything but it will show you WHAT you need to think about and how to approach a production in a professional manner. Chris knows his stuff really well and everything is covered but it is just an overview. Well worth your time, especially if you are new to video but just do not think that he is going to show you how to do everything.