Validating Your Product or Service Idea
Sarah Doody
Lessons
Class Introduction
10:37 2Why Most Entrepreneurs Fail
06:30 3Adopting a Mindset of Launch and Learn
05:10 4You Must Put Problems Before Solutions
16:15 5Establishing Your Skills
11:26 6Examples of Product/Service Ideas
21:03 7Know Your Tribe: Your Best Competitive Advantage
06:08 8Types of Research
14:41Method 1: Surveys & the Art of Asking
21:45 10Where to Find People for Research
05:53 11How to Analyze Your Findings
21:51 12Mind the Gap
17:19 13What Does Validation Mean?
06:44 14Anatomy of a Product Landing Page
13:32 15Creating a Landing Page with Instapage
28:25 16Connecting Your Landing Page to Your Email List
08:36 17Simple Design Tips
07:58 18Why Email is Crucial
03:14 19Email Demo with ConvertKit
10:53 20Connect Your Email List to Your Landing Page
05:06 21Email Demo Continued: Broadcast & Automations
16:23 22Spreading Word About Your Landing Page
19:16 23Nurturing Your Audience
09:17 24Next Steps
20:56Class Description
You have an idea...now what? Most entrepreneurs fail because they build the wrong product. How does this happen? It’s because we race to the “build” phase and focus all our energy on the product. But there’s a way more important “p” word that always trumps your product...PEOPLE.
- Learn how to use research to gather the information you need to build an effective product or service.
- Review well-known case studies and best-practices in product design.
- Walk through a simple step-by-step demo for building a landing page using Instapage.
- Learn the basics of email lists and automation using ConvertKit.
Class Materials
Bonus Materials with Purchase
Free Bonus Material
Ratings and Reviews
Jacki
The immensely valuable information in these videos teach exactly how to validate, promote and sell product to your target audience. This course is a few years of marketing school nicely wrapped in the perfect course bundle for every type of business from entrepreneur to enterprise. I have a decade of marketing experience and learned new tricks to immediately use. Wantpraneurs will gain all the knowledge needed to get started with their new business idea in clear, do-able steps. If you are in dev, marketing, UX or business, or want to be, I strongly suggest this class to you.
Amie Kelson
I have taken several CreativeLive courses on how to start a business. This one has some of the best content and practical information on the "what" AND the "how" of validating your products. I highly recommend. The one thing I wish she would have gone into more depth on is how to find people for market research. She covers where to find them, but not enough detail about how to engage them. Even with that missing I would still highly recommend.
Elizabeth Arostegui
The course is really complete and interesting. She shared a lot of useful tools and techniques that can be applied.