Lessons
Introduction to Workshop
04:30 2The Anatomy of a First Impression
15:24 3The Truth About Online Business
06:17 4Etsy is a Tool For Your Business
10:30 5What is Shop Cohesion?
11:56 6Common Etsy Mistakes to Avoid
13:52 7Product Photography Overview
46:09 8Your Product Photography Checklist
02:58How to List Titles Properly
12:37 10Shop Cohesion Checklist
05:39 11Examples of Best-Selling Etsy Shops
22:32 12Get Your Shop Found On Etsy with Tim Adam
13:21 13Etsy Shop Critiques with Lisa and Tim
1:00:15 14The Etsy Buying Process
07:42 15Copywriting for Etsy
15:56 16Find Your Ideal Customer
13:11 17How to Stand Out On Etsy
09:04 18Find New Customers For Your Etsy Shop
20:29 19Intro To "Market Your Etsy Shop"
05:37 20The Etsy Marketing That Matters
12:56 21The Etsy Marketing System
26:44 22Your Etsy Sales Funnel
09:48 23Gain Exposure For Your Etsy Shop
21:54 24Why You Should Create A Marketing Goal
08:39 25What Should Be In Your Etsy Marketing Strategy?
04:18 26Build An Etsy Marketing Calendar
25:38 27Examples of Etsy Marketing Strategies
20:18 28A Facebook Strategy That Works
10:29 29How to Go From 0 to 30k on Instagram w/ Kara Benz
53:21 30Etsy Marketing Review
05:59 31Build Your Own Etsy Marketing Campaign
15:12 32Marketing Plans That Won
16:35 33Boost Your Marketing With Paid Advertsing
17:59 34Advertise Your Etsy Shop
11:48 35When to Add Advertising
13:47 36Build An Ad Strategy
11:17 37What Type of Ad Should You Run?
31:44 38Create Your First Ad Campaign
08:04 39How to Ride a Trend
10:05 40How to Write An Ad
07:06 41Attract the Right Customers
04:51 42Set Your Advertising Budget
11:54 43Example of An Ad Campaign That Won
25:06Lesson Info
The Etsy Buying Process
I want to lead us into what we are going to be working on next, which is market your Etsy shop to sold out success, and a lot of times we come to working on our Etsy storefront. We talked a lot about shop cohesion and all of the changes we could make. So, let's say we have great product photography, we have great listing titles, we have great products all lined up and ready to sell. The big question there is, what's next? So, what do I do next? So, how do I find customers? And that's where the buying process starts to come into play and this is the flow and the movement of your visitors and customers over your Etsy shop, over and through your Etsy shop. I love to discuss the buying process because I love, I love trying to look at why do people buy when they do. What motivates the purchase, why do I buy when I do, what compelled the sale? And there's movement in shopping, there's movement when visitors come through and successfully convert to actual customers, and there's also movement ...
in successful marketing. There's a lot of movement when the customer comes, from the first time you introduce yourself in a marketing plan to them actually buying. You've actually moved the customer quite a bit and that flow is fabulous for you as a seller because it helps you over, it helps you help the buyer overcome their hesitations and their obstacles, and this is something we can all relate to. I'm gonna take the buying process into the physical storefront. And so, what do you do whenever you are looking for a product in the physical world? Let's say you enter the Target, we're gonna notice the movement of you as the buyer from the time that you enter the store to the time that you checkout at the cart. So, the first thing you do is, you physically enter a store. That's the first step of the buying process. You come there with something in mind, you're looking for something and then you browse the aisles, still looking for your item, still trying to find it in the store. There's movement the entire time, you were moved to go to the store, you were moved to browse the aisles, and then you find the product that you're looking for, in the aisles, you find the item, and once you are close to it, once you're up to it, you start to handle the actual item. From that point, you are either going to put it in your shopping cart or you're gonna put it down. So, just like the first impression, there's so much going in there that we don't even notice about ourselves that we certainly have never stopped to think about how the customer does that or what the customer's doing, but that's a five step process. You enter, you browse, you find the item, you handle the item, then you add it to cart, or that's a two-way street, you're either gonna add it to the cart or you're gonna put it back on the shelf and decide you don't want it. There's a lot of things you're thinking the entire time that goes through and there's more to it than just, you know, you're thinking, do I like the quality? Do I like what I'm handling whenever I pick it up? And then I wanna translate that online because it's a very similar process. Pardon me, and we're all online. When a visitor lands on your website, they have searched for the item, they've searched for your brand in question. They get to your Etsy storefront, they scan that storefront, they're looking at the shop cohesion, they're gathering their first impression. They click on the item that they're interested in, they read its listing, and then they either add it to cart or they click away altogether. That, too, is a five step process. Very similar, just a few different steps. So, online, again, the buying process was, they search, they scan, they click, they read its listing, and they add it to cart and buy. It's important to note that the customer always tries the product on in their mind first. So, I always tell people, make sure your customers trying the product on, and you have the natural reaction, but I sell my products online, the customer can't try it on, but regardless of whether we're in the store or whether we're shopping online, we always try the product on in our mind first. If we see a shirt, we're wondering, what will that shirt look like on me? We put it on before we actually put it on. If we see a vase, we wonder what that would look like in the spot that we are shopping for, the intended spot, and we put it there in our home long before we even touch the vase or get it home or add it to cart, so this is how this relates to our work today. When your customer is searching for your product, for you brand, they're looking for something unique. They're searching for something specific, they want to achieve something, they wanna solve something or even they just want something to interest them. When they scan your storefront, your shop cohesion, and that's everything we've talked about today, welcomes them to your storefront, invites them to browse, to kick off their shoes, to start shopping and also introduces your brand for the very first time. And then, your photographs are what are in place to present your product, to present your offer. It's what's going to attract them, pull them in, and make them want to click. If they end up on your product listing page, it's more than anything else, more about this process, it's really important that you realize that on the product page, they're very interested in buying. They've really moved, if they were in the storefront, if they were in a physical store place, they have come into the store, they've scanned the aisles, they're looking for you product, they're really getting close to buying. They've done a lot of movement up into that point and it's time to keep them moving. If they end up on your product listing page and they start to read, they're in the process of moving to buy. If they're reading that product description, they are in the process, they're moving to buy. And they're also handling the project. It would be as when they're reading the listing and they're looking, and they're looking for quality questions, they're looking for weight questions, they're looking for measurements, it's the same as when they're in the store and they're actually handling it. We're so close to them buying because from this point, it's either gonna go in their cart, from reading the listing, it's either gonna add to cart or they're gonna click away. You can see how much movement got them to that point and you can see that there's already a momentum going with them, there's a flow going with them, and the last thing for them to do is buy. There are details at every stage of this process that encourage that movement and if that movement were currency, then your strong branding is a good conductor for that currency, your shop cohesion is a good conductor for that currency, and your photographs are an excellent conductor for that currency, to keep that currency flowing.
Class Materials
Bonus Materials
Bonus Materials with Purchase
Ratings and Reviews
kathleenc
The course was really practical and organized very well. Each day built on the previous day and had solid, actionable recommendations. I am just starting my Etsy shop and feel like I have a plan for moving forward with some confidence. Lisa is charming and very real and her enthusiasm for supporting businesses is engaging and very encouraging. She wants us to be part of the tribe and I appreciate that! Thanks Lisa and everyone at Creative Live for more great "Mini B-school" lessons that I can use for my online business.
TheRecycledLibrary
Thank you thank you thank you! I have been going about the "daily scramble" for years - with ups and downs along the way and this course has been a true eye opener for me. The message of consistency and brand cohesion as well as deep respect for my customers will surely stay with me and help my business continue to grow. No matter what stage you are at in your creative business, Lisa has something great to teach! Highly recommended!
user 1398951706740261
This class was amazing!! The first day covered changing your Etsy storefront. This was my favorite day, as it talked about product photography in a very basic, replicable way. The best part was that it was all DIY. I have been told for so long to sub out photography to a professional, but this class is all about investing in yourself. It is so empowering to know how to do these things YOURSELF. We then spent the afternoon talking about SEO tips and tweaks. I can't wait to implement these in my own shop. I fee like this information is not clear anywhere online. The marketing aspect was great, and is about exposing your vulnerability and connecting with an audience. Lastly, you learn a SYSTEM that you can replicate time and time again. It goes through the entire calendar year. The cherry on-top was the last day-- advertising. I can't wait to try out advertising once I have the first two areas complete. This course is not gimmicky in any way, and teaches you a very honest approach to connect with potential customers. Awesome instructor-- to the point and thoughtful.