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Shop Cohesion Checklist

Lesson 10 from: Turn Your Etsy Shop into a Sales Machine

Lisa Jacobs

Shop Cohesion Checklist

Lesson 10 from: Turn Your Etsy Shop into a Sales Machine

Lisa Jacobs

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Lesson Info

10. Shop Cohesion Checklist


Class Trailer

Introduction to Workshop


The Anatomy of a First Impression


The Truth About Online Business


Etsy is a Tool For Your Business


What is Shop Cohesion?


Common Etsy Mistakes to Avoid


Product Photography Overview


Your Product Photography Checklist


Lesson Info

Shop Cohesion Checklist

We're gonna walk through the shop cohesion checklist and so, what we've done so far is, we've taken apart all of the elements of a first impression and we've broken them down to why they're working and how to improve them, and so this is the overall, when you land on a website, things that you can do. The shop cohesion checklist, so things that you can focus on are things that you can pay attention to in order to get, to improve and enhance, and do it in your own brand message. So, can I immediately make sense of what I'm seeing? Oh, I suggest that you open up your Etsy storefront. For those of you at home, it's a great time to self-critique. I'm gonna walk your through a self-critique. So, have your own storefront pulled up and look at it while I start to ask these questions, and if you can, one thing that I suggest, one thing that I love is that people choose a role model and if you have an Etsy shop that you love or an Etsy shop that you see really doing well that you're always look...

ing at and you're always admiring how they do what they do, I like to compare those side by side so that when I answer the question for myself, I can compare it to another storefront that I know is doing really well. That's not about replicating that store's style, but it's more about looking into the details that I don't know yet. They know something I don't and I wanna learn what it is, so I'm looking for the clues that will help me establish my storefront better. So, can I immediately make sense of what I'm seeing? That's the first impression that you wanna get and think from the visitor. If ever you start to voiceover that first impression when you're doing this self-critique, meaning, if ever you say, yes, those products are all in line, I can see that one's a little bit off but if you look at this and you start talking, I have clients that do that. When I pull up their shop, they'll start talking over my shoulder to explain what I'm seeing on the screen. If you ever do that in a shop critique, red flag. Stop right there, what needs to be, everything that you're saying needs to be worked on so it's expressed visually, without a voiceover 'cause you don't get to voiceover your visitor's clicks. So, it should be instantaneous understanding. Can I immediately make sense of this? What's on offer? And then, does that shop feel uniform? Is it seamless to the eye or is your eye jart around? Or does it go dark and light or close, closeup and then far, far away? Do I get a clear sense of style? That's question number three, if I'm going too fast. Can I make immediate sense of what I'm seeing? Does this shop feel uniform and seamless? That's number two, and number three, do I get a clear sense of this seller's style? If you can detach yourself and look ar your own shop, it's a great way to do it. Can I get a clear sense when I land here? Although it's hard because if you're anything like me, you love your own storefront and you love to gaze at it. Can I immediately imagine using that product? Is the number four question. Can I immediately imagine putting that to use? Do I have a really good sense of what it would be like in my life? Can I navigate my way around? Next question, do I know where to click? That's a big thing because sometimes we try to rely on categories and we organize things by categories, and list it however in the storefront. On Etsy, how often do you use categories? People say, I'm gonna categorize it, I'm gonna put it this. We expect customers and we expect visitors to invest so much more time than we would ever invest if we we're clicking around. I mean, when was the last time you used categories in the page? I've used them occasionally, but only when there's a lot to organize or when, you know, I'm looking for specific items, and I wanna just say this, too. I've never gone to a jewelry store and used categories in that way, but if I'm in, like I've been lately shopping a lot for paper planner type stuff and I'll use categories to find my way. It's not the first thing I'm doing, it's definitely not the thing that's gonna get me to stick there, but make sure, if a customer would naturally come to your storefront and need to find something, that you have set it up that they can navigate. That your categories are clear and exactly answer what they're looking for. And then, do those categories make sense and not overwhelm them or get too detailed? In the next segment, we're gonna be talking about making your shop very SEO friendly and we're gonna have an expert guest who's gonna help us do that, and categories are one of the things that are important, that are a good read on SEO. Categories are read by SEO means, so not only should they make sense, like don't get too clever there, but also don't get too generic. Put in there search terms that people would actually be looking for. And then finally, does each element of the shop match? Does the banner match the products? Does the profile match the banner? Does everything look like it belongs together? That's really important, that's a big thing for shop cohesion.

Class Materials

Bonus Materials

How To Beat The Overcrowded Market Guide

Bonus Materials with Purchase

Build a Storefront That Sells by Lisa Jacobs
Ideal Customer Workbook by Lisa Jacobs
Your Best Year Wall Planner
Market Your Etsy® Shop by Lisa Jacobs

Ratings and Reviews


The course was really practical and organized very well. Each day built on the previous day and had solid, actionable recommendations. I am just starting my Etsy shop and feel like I have a plan for moving forward with some confidence. Lisa is charming and very real and her enthusiasm for supporting businesses is engaging and very encouraging. She wants us to be part of the tribe and I appreciate that! Thanks Lisa and everyone at Creative Live for more great "Mini B-school" lessons that I can use for my online business.


Thank you thank you thank you! I have been going about the "daily scramble" for years - with ups and downs along the way and this course has been a true eye opener for me. The message of consistency and brand cohesion as well as deep respect for my customers will surely stay with me and help my business continue to grow. No matter what stage you are at in your creative business, Lisa has something great to teach! Highly recommended!

Kaitlynd B Zimmer

Lisa has so much personal energy and friendly personality its hard not to fall in love with her! Her extensive experience in the industry from ground up growth was a pleasure to relive through her hilarious trial and error comments. Overall what I came away with was taking action is the only way to grow and learn what works for each individual Etsy shop. And to make those actions pay off get your self out of your comfort zone! The section on SEOs was a huge eye opener! Thank you Tim for shining the light on areas I has not even aware existed before. I feel I now have the tools to build the strong and engaging Etsy shop that can become the success I dream of. Thank you! Kaitlynd B Zimmer

Student Work