Principle Scale and Balance
Balance is all about weight. And we all remember back to physics class, when you learned about balance. And in order to create balance, what do we need to do? We need to put another thing of equal weight over here. That's the only way to create balance. Now if we have two circles like this, what happens with these circles? Well, they're unbalanced, this is not reality. In order for these to balance, what do we need to do? We need to move that circle a little further in so that it's actually balanced. So why is this important? Because balance in design can really help create stability. It can help create emotion. It can help things be emphasized in a design. So let's look at our cupcake business card. And think about the balance here. So let's put it on a, I don't even know what this thing is called, a balancing apparatus. That's what it is now. And we look at it and we think to ourself, is this balanced? What do you think? It feels balanced, right? But what about this one? If we look a...
t it, it's not very balanced, because a lot of the information is all at the left. And is this a terrible business card? No, it's not the worst. But there is such a dramatic difference when you are looking at them side-by-side. One of them has all the information over at the left. This one is a lot more balanced. And when you apply this principle to something like a brochure that has even more information, or a website homepage, or a poster, or something like that, this becomes very important. You wanna make sure that your designs are really, really, really balanced. So looking at that brochure we had made earlier, is this balanced? To me it feels pretty balanced, why? Because even though we have a lot of text over here, whenever you kind of zone them out, which is not a very technical term, but that's what I like to say, it feels balanced. Because if you look at kind of the real estate on the page that's being taken up, they're equal, or relatively equal. Whereas on this one, is this pleasing? Can we get all the information we need to get? We can, but automatically, because all the information is over at the left, like we're focused all over here. So we wanna keep in mind that we're using balance to create equal focus in order to not overwhelm people with information, and make sure that they're taking away the message from whatever we are trying to communicate. So now we're gonna move into the five design elements, after we recap the design principles. So you learned about alignment. We learned about contrast. We learned about repetition, which is not bad, especially helpful in our very fast-paced world today, helping people remember you, especially if you're a brand. You know why hierarchy is so important, and why we need that in order to not force people to think when they're looking at whatever we have created. And then why balance is so important.