The Business of Commercial Photography: The Survival Guide
John Keatley
Lessons
Class Introduction
10:30 2Understanding the Industry
10:32 3Finding Your Style
23:55 4Personal Work
11:50 5Building a Brand
02:39 6Visual Identity
21:07 7Marketing
22:18 8Marketing Q&A
19:14Marketing Tools
30:57 10Social Media
09:38 11Set Goals & Make an Action Plan
05:39 12Marketing Plan
14:32 13Marketing Budget
20:36 14Before the Shoot
03:05 15Why You Should Have a Team
14:03 16Production Schedule
25:51 17Day of Planning / Scheduling
23:12 18Protecting the Creative & Day of Shoot
04:27 19Wrap Up
12:12 20Artist and Agent Relationship
31:07 21Common Questions for Reps/Agents
25:18 22Editing Your Work - Portfolio Reviews
35:17 23Common Mistakes
07:51 24Creative & Licensing Fees
23:24 25Estimates & Invoices - Editorial
22:04 26Estimates & invoices - Advertising, Photo Libraries
21:31 27Creating a Treatment
13:49 28Billing & Payment Collection
30:43 29Opportunities for Growth
29:10 30Investing in Your Career & Moving Forward
20:28Class Description
Whether just starting out in the commercial photography industry, or ready for a new chapter in your career, John Keatley shows you how to survive in a competitive field. Known for being innovative, creative and thinking outside the box when it comes to his photography, John applies those same skills into running his business. In this in-depth course, John shares some of the key elements that allow you to be an artist and a business owner. You’ll learn:
- How to find your style and attract the clients you want
- How to create a bid
- The importance of drafting a treatment
- Estimates and billing for your work
- Planning and scheduling your production
- Tips on memorable branding
- The difference between an Art Director/Agent/Art Buyer
- Techniques for editing your portfolio
If you’re at the start of your career or ready to expand your client list, this course will be the game changer you need to create a solid foundation for a thriving business.
Class Materials
Free Bonus Material
Ratings and Reviews
Bonnie Aunchman
John & Creative Live - Thank you - Best. Class. Ever.! This is a GREAT class! If you are a photographer, this is definitely a MUST GET class, but even if you work with photographers as part of a creative team - you have to take this class. (I'm a Photo Stylist) John covers it ALL in this class - it really, truly is a Survival (Success) Guide. John is so detailed, honest, and generous in his knowledge/experience/wisdom in the commercial photography industry in helping you understand the business and really succeed (& stand out). When I see that John is teaching a class on Creative Live - I'm in! (I have his other valuable courses as well)
a Creativelive Student
I was lucky to be part of the studio audience for this course. John is an awesome teacher and did an outstanding job of making sense of a very difficult side of photography for a creative to understand. He shared his 18+ years of experience, including the good and bad he has gone through. The "special guests" alone are worth the cost of this class. John has an amazing team working beside him behind the scenes. Their perspective on his business was priceless!
Joseph Brewster
John gave an enormous amount of insight and practical advice in this comprehensive course. I really enjoyed a course focused more on commercial and editorial rather than wedding and family, which is more common. Great info and great work all around!