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Lesson 1 from: Storytelling: Using Story to Influence and Connect

Stefan Mumaw

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Lesson Info

1. How To Watch This Class

Next Lesson: Class Introduction

Lesson Info

How To Watch This Class

Hi, I'm Jim Catechi, Content producer for Stefan Mumaw's Storytelling Using Story to Influence and Connect. In this class, Stefan references some amazing videos that show the power of storytelling in the advertising field. These videos are freely available on the internet and they are a great way to learn from the best video producers in the business. Unfortunately, due to copyright laws, we are unable to embed those videos within the class. But rest assured, we have come up with a solution to give you the best user experience possible. Here is what you need to do. Before you watch the class, download our video links, pdf, that's found under the Class Materials section on the course page. In this document, you will see a list of videos that Stefan references throughout the course in the order that they appear. Once you get to a point in the video when you see this screen, you'll want to click on the corresponding video link in your companion pdf to open the video in a new browser windo...

w. Once the video has finished playing, click back over to CreativeLive course page and resume the class where you left off. It's as simple as that. If you have any other questions or concerns, feel free to contact Thanks for watching the class.

Class Materials

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Ratings and Reviews

Mary Rainwater

Outstanding class. Stephan Mumaw is a wonderful presenter with a wealth of knowledge. He delivers a ton of information in an organized and fun way! As a fiction writer,I was unsure if this course would be all that helpful. However, once I realized that the "product" I was selling was the "theme" (the unspoken moral throughline) of my story everything clicked into place! I highly recommend this course to all writers who wish to better "sell" their own "product".


GREAT CLASS!! Loved the content. Engaging speaker and wonderful examples shared. Took a lot from this class that I will bring back to my daily creative work!


Stefan was an amazing speaker... He provided great detail in explaining the structure of a story, and his example/videos really drove home the points he was making... He had wonderful real-world professional experiences to share.

Student Work