Lessons
Aligning to Measurable Objectives
1Course Overview
00:42 2Why Are Goals Important
02:10 3What is a SMART Goal
06:36 4Helping Client to Identify SMART Goals
05:25 5Common Errors with Goal Setting
03:16 6Case Study Winning the Olympics on Social Media
09:53 7Quiz : Aligning to Measurable Objectives
Metrics and Measurements, Definitions
8Why are Metrics Important
01:47 9Facebook Page Insights
05:10 10Instagram Analytics
03:53 11Twitter analytics
03:52 12LinkedIn Metrics
02:23 13Youtube Metrics
03:24 14Quiz: Metrics and Measurements, Definitions
Social Media Listening & Competitive Audit
15Social Media Listening Tools
06:38 16Competitive Audit - Analysis
04:56 17Quiz: Social Media Listening & Competitive Audit
Social Media Analytics - on the website
18Linking Social Media activity to Google Analytics
09:57 19Tracking Website Traffic
05:56 20Pixels
03:50 21Quiz: Social Media Analytics - on the website
Measuring and Reporting the Results
22How Often Should You Monitor a Campaign
02:58 23What to Look at When You Measure Results
09:46 24Measuring the Results
04:57 25Reporting the Results
04:32 26Quiz: Measuring and Reporting the Results
Conclusion
27Conclusion
00:53Final Quiz
28Final Quiz
Lesson Info
Why are Metrics Important
in the previous chapter, we talked a lot about how to set goals and how to align to those goals with your client and some best practices on how to articulate those goals in this chapter will cover the various social media platforms. The metrics that are most often tracked on those platforms as well as some industry tools that you can use to measure other aspects of a campaign that aren't related to numbers like sentiment. And I'll walk you through some tools that you can also use to audit your competitors as well. Why are metrics? Important numbers tell an interesting story at scale as well as in the details which metrics should we pay attention to? The ones that drive the business, the ones that are related back to your goals and your KPI S. And so I will take you through some of the most common metrics that you'll find on each of the social media platforms as well as where you can find them to general metrics that you'll probably look at despite which social media platform you're usi...
ng our R. O. I. Which stands for return on investment and that is how much you got out of the time or the money that you spent on a social media strategy. So what did you get in return for the cost of your advertising or your marketing strategy? The second general metric that you might be looking at is conversions. A conversion is the number of people who achieved your desired result. This could be the number of people who clicked on your ad. This might be the number of people that signed up for your newsletter. This might be the number of people that purchased your product, But the conversion action is something that you would set at the outset of the campaign in the very beginning of that campaign, and the conversion number is a number of people that actually took that action. So the next lesson will be facebook metrics that are most commonly used and where to find them.
Class Materials
Bonus Materials with Purchase