Lessons
Aligning to Measurable Objectives
1Course Overview
00:42 2Why Are Goals Important
02:10 3What is a SMART Goal
06:36 4Helping Client to Identify SMART Goals
05:25 5Common Errors with Goal Setting
03:16 6Case Study Winning the Olympics on Social Media
09:53 7Quiz : Aligning to Measurable Objectives
Metrics and Measurements, Definitions
8Why are Metrics Important
01:47 9Facebook Page Insights
05:10 10Instagram Analytics
03:53 11Twitter analytics
03:52 12LinkedIn Metrics
02:23 13Youtube Metrics
03:24 14Quiz: Metrics and Measurements, Definitions
Social Media Listening & Competitive Audit
15Social Media Listening Tools
06:38 16Competitive Audit - Analysis
04:56 17Quiz: Social Media Listening & Competitive Audit
Social Media Analytics - on the website
18Linking Social Media activity to Google Analytics
09:57 19Tracking Website Traffic
05:56 20Pixels
03:50 21Quiz: Social Media Analytics - on the website
Measuring and Reporting the Results
22How Often Should You Monitor a Campaign
02:58 23What to Look at When You Measure Results
09:46 24Measuring the Results
04:57 25Reporting the Results
04:32 26Quiz: Measuring and Reporting the Results
Conclusion
27Conclusion
00:53Final Quiz
28Final Quiz
Lesson Info
Conclusion
congratulations. You did it. You now know how to analyze social metrics and how to use them to run successful campaigns as well as create stronger connections with users. You've also been introduced to industry tools to help you gain insights on social media content strategies. The best way to learn is to get hands on practice. So I encourage you to log into these platforms and experiment with the tips, tools and best practices that you've learned today. I want to encourage you to use the templates for the client onboarding practice as well as social media reporting. I hope that this helps you to be a more valuable partner to your clients and that you continue to experience success as a digital marketer. I hope you enjoyed taking this course as much as I enjoyed creating it for you. Check out my other digital marketing courses online from fiver and never stop learning. Mm hmm.
Class Materials
Bonus Materials with Purchase