The Evolution of Google's Algo
Lesson 5 from: SEO Fundamentals: The Ultimate FrameworkCleo Kirkland
The Evolution of Google's Algo
Lesson 5 from: SEO Fundamentals: The Ultimate FrameworkCleo Kirkland
Lessons
Chapter 1: Introduction
1Intro- Course Overview
01:28Chapter 2: SEO 101
2What is a Search Engine, and how do they work
05:40 3What Kind of Work do SEO Practitioners Do
02:01 4Popular Tools for SEO
05:55 5The Evolution of Google's Algo
03:24 6Quiz: Chapter 2: SEO 101
Chapter 3: Technical Analysis
7Analysis Introduction
03:09 8Reporting your Findings
02:51 9Checking Google's Index
04:12 10Checking Google Search Console
04:46 11Setting up Crawler Tools
04:47 12Interpreting Crawler Tool Reports
08:14 13Interpreting Page Speed Tool Reports
03:35 14Checking Schema Markup
02:57 15Quiz: Chapter 3: Technical Analysis
Chapter 4: Content Audit
16Content Audit - Introduction
01:12 17Basic Keyword Research
03:34 18How to Determine What Type of Content You Should Create
03:31 19Qualitative Content Audit
03:25 20How to Take Your Content Inventory
07:55 21Reviewing site Architecture
03:54 22Keyword Optimization
06:29 23Keyword Gap Analysis
06:18 24Keyword Opportunity Sizing
06:24 25Quiz: Chapter 4: Content Audit
Chapter 5: Link Audit
26Competitive Link Audit
05:24 27How to Find Short Term Opportunities
07:15 28How to Check if a Domain Link is High Quality
02:06 29The -Oops Something Happened- Audit
08:14 30Quiz: Chapter 5: Link Audit
Chapter 6: Outreach
31Finding Great Contributors on Fiverr
03:15 32Finding Great Contributors with Ahrefs
00:48 33Finding Contact Info using NinjaOutreach
03:42 34Sending Emails Through NinjaOutreach
05:24 35Quiz: Chapter 6: Outreach
Chapter 7: Project Management
36SEO Project Management - Introduction
00:52 37Wireframing and Product Specs
03:27 38Reporting on the progress of your work using Asana
05:38 39A word on Weekly-Monthly Reporting
08:21 40Reporting Your SEO Impact
04:01 41Top Tips for Project Managers
07:18 42Quiz: Chapter 7: Project Management
Final Quiz
43Final Quiz
Lesson Info
The Evolution of Google's Algo
Before 1999. Pre Google websites like alta vista and yahoo relied heavily on word count to rank sites. Whoever had the most key words on the page one, which means a lot of spammy and incoherent content filled the web. Then Google came around with page rank, which is sort of like a popularity score. Whoever had the most links from other websites ranked the highest 1999-2003. The spammers wised up and they started using affiliate sites to get massive amount of links. So google rolled out its first properly known update called florida, which attempted to discount those links from affiliate sites, which are sites that get paid for sending other sites traffic. 2000 and 9, 2010, spammers still find a way to dominate the surface with their affiliate sites. So google launches made a venice and caffeine updates to remove more affiliate sites from outranking content related sites. Then 2011 doomsday for black hat, S C. O. S. Or web spammers, Google comes out with the panda update, which penalize...
s content farms, where sites that just spin content of other sites, often just changing a word here and there. And many sites are removed entirely from google's index 2000 and 12 Savvy marketers are still finding ways to cheat the system by buying links from regular content sites and private blog networks. That's when google comes up with the penguin update, which penalizes many sites for unnatural links with penalties lasting for over a year 2012 onward. Since this time, Google has come up with countless iterations of these algorithms and updates like payday loans pigeon to address searches in specific industries or with specific user intent. All that's to say is one google is constantly coming out with ways to make sure the best sites rank to use your instincts when judging strategies. If you think the strategy employed for your client or for your own website would be frowned upon by google, I strongly urge you to reconsider that strategy and focus on resetting expectations on when sclc success will be achieved. Now an important note, although google claim to discount links now more than penalize sites, you run the risk of massive traffic losses and loss of your client's trust if you're caught. So as a practitioner, please do work with copy writers to write content for users and not just stuff keywords in the page. Please do outreach the publishers and businesses to build relationships and distribute copy that garners links and don't just do link building for link building sake. Google will sniff that out and you'll probably get a penalty. Please do create unique content and do not just steal other websites content and change the word around. You will definitely get a penalty for that. Google is really good at sniffing that out. Alright, now that we've gone through what is S. C. O. And what to do and what not to do. It's time to jump straight into the framework I use for doing the work starting with s e o analysis, see in the next lesson.
Class Materials
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