Lessons
Chapter 1: Introduction
1Intro- Course Overview
01:28Chapter 2: SEO 101
2What is a Search Engine, and how do they work
05:40 3What Kind of Work do SEO Practitioners Do
02:01 4Popular Tools for SEO
05:55 5The Evolution of Google's Algo
03:24 6Quiz: Chapter 2: SEO 101
Chapter 3: Technical Analysis
7Analysis Introduction
03:09 8Reporting your Findings
02:51 9Checking Google's Index
04:12 10Checking Google Search Console
04:46 11Setting up Crawler Tools
04:47 12Interpreting Crawler Tool Reports
08:14 13Interpreting Page Speed Tool Reports
03:35 14Checking Schema Markup
02:57 15Quiz: Chapter 3: Technical Analysis
Chapter 4: Content Audit
16Content Audit - Introduction
01:12 17Basic Keyword Research
03:34 18How to Determine What Type of Content You Should Create
03:31 19Qualitative Content Audit
03:25 20How to Take Your Content Inventory
07:55 21Reviewing site Architecture
03:54 22Keyword Optimization
06:29 23Keyword Gap Analysis
06:18 24Keyword Opportunity Sizing
06:24 25Quiz: Chapter 4: Content Audit
Chapter 5: Link Audit
26Competitive Link Audit
05:24 27How to Find Short Term Opportunities
07:15 28How to Check if a Domain Link is High Quality
02:06 29The -Oops Something Happened- Audit
08:14 30Quiz: Chapter 5: Link Audit
Chapter 6: Outreach
31Finding Great Contributors on Fiverr
03:15 32Finding Great Contributors with Ahrefs
00:48 33Finding Contact Info using NinjaOutreach
03:42 34Sending Emails Through NinjaOutreach
05:24 35Quiz: Chapter 6: Outreach
Chapter 7: Project Management
36SEO Project Management - Introduction
00:52 37Wireframing and Product Specs
03:27 38Reporting on the progress of your work using Asana
05:38 39A word on Weekly-Monthly Reporting
08:21 40Reporting Your SEO Impact
04:01 41Top Tips for Project Managers
07:18 42Quiz: Chapter 7: Project Management
Final Quiz
43Final Quiz
Lesson Info
Setting up Crawler Tools
google search council and google's own index give you a lot of information but they don't tell you everything. They don't for instance tell you if all of your title tags are unique or if you're using the appropriate rel canonical tag for that U. R. L. For this. We prefer using tools like screaming frog, deep crawl and site bulb. Now each of these tools attempts to imitate what google bought or google sees but they aren't perfect and in fact they tend to discover different problems. So if you have the luxury of buying all the tools I'd recommend it. Or if you can find a freelancer on fiber who has all these tools out of recommend them having them run all the audits with each tool with that said I'm gonna walk you through my personal favorite tool which is sight bulb and I'll show you how to set up a crawl, read the report and walking you through this, you'll be able to get the gist of how to use the other tools. The first thing I should mention right off the bat is that there's three di...
fferent types of crawls, Discovery crawls where you're searching for unknown unknowable problems. You didn't know what was wrong site map crawls where you check the same you or else to see if something happened each week each month and then there are Q. And a crawls where you cross subset of U. R. L. S. After the team has updated something. Or maybe you were curious about a folder. So you'll crawl just that folder for the first time you audit a site, I highly recommend starting with the discovery crawl rather than just crawling the site map as our goal is to discover the problems that we didn't know about finding those weird you RLS that our site accidentally creates and all that kind of stuff. So next we want to set up our crawl site bulb has to resources that walk you in detail for the whole set up of the crawl. I'll link to them in the comments but let me walk you through my quick setup, punching the domain in this case it's kids health dot org. Note that some sites may prevent you from crawling easily try health tap for instance and you'll see all these errors pop up and it might be hard for you to crawl it, but you can work with a specialist and they'll likely find a way around it. So check out some of the technical SEO specialists on fiber and they'll help you crawl different websites, change little euros here and there. Next we want to tick off the page speed even though we will run a separate tool for page speed. Finding page speed. Like this is very helpful because the other tool will use, although it is more robust in its analysis, it doesn't crawl every euro like site bulb will we also want to check off the page resources which will instruct the crawler to touch every asset on the site. It will get every image, every plug in, every CSS script, every everything on the site. And it's important because if we have a bunch of broken images on the site, this will catch that. If you verify the site, all writing google search council, then tick off google analytics and google search council. Then finally check crawl website and xml site maps to give yourself the broadest possible crawl. If you don't click xml site map, then the crawler will only start from the homepage and spider and touch every link that it discovers from the homepage. But if you have a whole bunch of links that aren't on the homepage, it may not reach them. So when you check xml site map and crawl website, it will start its crawl on every you are L and go from there. So you're likely to cover the entire site. And if you're crawling really, really large sites, you should check out these advanced options below. Um I would also mention that you should save html so that you can track the changes on a week to week basis. I use another tool for this that has a really great ui that I mentioned earlier called S. C. O radar. But if you could only have one tool for technical seO I'd recommend site bulb and just saving the html for every crawl that you do. Finally to mention before you start your audit, you may want to let your development team know about the crawl before you run it, it's possible your crawler could tie up important resources for their servers, which would cause the site to crash, especially if you're running during peak times. Um, It's happened a few times for me, um, and I owe it to my friends and engineering to mention this. So without further ado, let's press go.
Class Materials
Bonus Materials with Purchase