Step 3: Develop Distinctive Design Ideas
Lesson 12 from: Product Line Strategy: Expand Your OfferingsMegan Auman
Step 3: Develop Distinctive Design Ideas
Lesson 12 from: Product Line Strategy: Expand Your OfferingsMegan Auman
Lesson Info
12. Step 3: Develop Distinctive Design Ideas
Lessons
Why You Need to Create New Products on a Regular Basis
08:26 2What Holds You Back from Creating New Products?
09:38 3The 4 Step Product Expansion System
05:30 4Step 1: Find Your Next Direction
01:39 5Exercise: What's Working with Your Offerings
03:13 6What’s Working: Student Example
05:59 7Exercise: Identify the Gaps in Your Product Offering
09:02 8Identify the Gaps: Student Example
15:09Exercise: Look to Your Passions to Inspire Your New Product Offering
05:07 10Step 2: Declare Your Intention for Your New Product Line
07:04 11Declare Your Intention: Student Example
10:44 12Step 3: Develop Distinctive Design Ideas
01:35 13Exercise: Gather Outside Inspiration
07:54 14Exercise: Carry Over the Common Threads from Previous Designs
09:10 15Carry Over the Common Threads: Student Example
08:05 16Exercise: Design Your New Product Ideas Without Judgement
05:01 17Step 4: Evaluate Your Ideas for Market Success
02:25 18Exercise: Identify the Unknowns in Creating New Products
04:50 19Exercise: Consider Production Costs
03:00 20Consider Production Coasts: Student Example
07:40 21Exercise: Look for Market Support
05:05 22Moving Forward with Your New Product Line
07:49Lesson Info
Step 3: Develop Distinctive Design Ideas
So now we're going to move on to step three, which is develop distinctive design ideas, so we found your next direction, we declared your design intention, and we set your deadline now, it's time to start generating design ideas, and this is what I want to talk about two things, what makes a collection distinctive, and then what makes a cohesive and cohesive with the rest of your brand? Because that's what we want, right? We wanted group things together into a collection that's cohesive and really distinctive, so I want to start with what makes the collection distinctive, and it really comes down to two things diverse yet specific inspiration, so I mean is diverse and that it comes from outside your product category, but specific as in you're looking at actual things. So when tiffany tells me that she's really inspired by nature, which is a good thing to say in a twelve second hot seat, I wanted to get it, and I know she has these, which is why I want you to get specific and drill down...
to those things in nature that excite you or if you're excited about architecture, er, what are the specifics? That's what I mean by specific and then key unifying elements, things that actually feel related and bring all of the pieces in your collection together
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Francesca Balagtas
This class was absolutely fantastic. Even though I've had my etsy shop for a while, it has always been something on the side for me while I was attending school full-time. Now that I have the time to really focus and commit to my business I can finally take the steps I need to build up my business and make some real revenue. Because of this class I now know those exact steps to push my shop with full speed ahead. Megan is fully engaging as well, which made the class easy and fun to follow along. Great class, Megan!
I Must Draw
Megan is a brilliant instructor and each of her classes is packed with information to take your business forward. This class has practical steps to help you identify gaps in your product line. Through her own experience of developing product lines she helps you to understand how to stay consistent and cohesive. This is a great class, highly recommend.
Danielle Celeste
Megan Auman is such an amazing artist, craftsman, strategist, and communicator. Everyone trying to make a living selling what they make needs to see this. I think this was my favorite class in the series. Getting such incredibly thoughtful, thought-provoking and concise information from an academically-trained fine artist and teacher was UH-MAZE MAZE!