Lessons
Strategy
1Introduction to Pinterest
04:14 2Power of insights
05:25 3Pinterest organic demo
05:44 4Pinterest analytics demo
05:37Media & Measurement
5Introduction to Pinterest
04:15 6Promoted Pins Overview
02:34The Full Funnel: awareness
04:32 8The Full Funnel: intent
03:58 9The Full Funnel: action
04:59 10Promoted Pins: success stories
04:03Content
11Introduction to Pinterest
04:15 12The art of the Pin
10:07 13Rules & policies
04:52 14The Pin Factory
03:10Executive
15Introduction to Pinterest
04:15 16Power of insights
05:25 17Pinterest organic demo
05:44 18Promoted Pins overview
02:34 19Promoted Pins: success stories
04:03Lesson Info
The Pin Factory
Hi, I'm kevin, one of the scenarios that we often come across here pinterest is that there's, an advertiser who sees that pinterest has exactly the right audience for them, that audiences in exactly the right mindset to accomplish their business objectives, but they don't have content to turn into pins to use for promoted pens or maybe they have an agency, but that agency hasn't worked on pinterest before, and they really need to crank out a campaign pretty quickly to take advantage of some seasonality or something. Or maybe they just haven't decided or not quite ready to decide which of their agencies should be responsible for pinterest moving forward to address this we have created the pin factory and what the pin factory is an in house ah, pinterest studio that can make pins in those types of scenarios not intended to be a long term solution to making pins for you, because brands tend to have agencies to do that work for them long term it's intended to say, if you're new to advertis...
ing on pinterest and for your first campaign may be your second campaign, you need some help making those pins just to get out there and start learning on seeing how pinter's air interact with your content and learn the platform, then that's what this service provides a couple of additional things just to call out the first is that the spirit of this program is to remove that creative hurdle we wouldn't claim to be the best resource for making pins. In fact, if you have an agency that has formulated your strategy for your brandon has been working with your brand across a variety of different platforms, then that's probably the best agency to make your pinterest content as well. But if that's a hurdle to getting you started on pinterest, we can absolutely step in to help you make pens. The second point here is that it's very basic creative services that we're offering so we don't have the capabilities of doing, say, video shoots or photo shoots are coming up with recipes for you or creating tutorials for style or for home decor. What we can do is we can take assets that you might have from other shoots or other campaigns or from your website on weaken turn those into pins using the best practices that we have here, a pinterest or if you don't have any assets at all, we can acquire assets for you and turn those and depends as well. The third thing to keep in mind is that this is ideal for short term needs again, not as a long term solution finally, we're going to focus on fast turnaround, so well, aim to use this service to get you up and running on pinterest as quick as possible. And we're targeting a turnaround on pins of anywhere from two to four days, depending on the complexity of the campaign and the pins that you need. So, if this is something that is interesting to you, or you have advertised that you're working with that fits, this scenario has this need. Simply reach out to your pinterest representative, your partner manager, and they'll be able to put you in touch to figure out what the best solution is for you and get started on that. Thank you.