Lessons
Strategy
1Introduction to Pinterest
04:14 2Power of insights
05:25 3Pinterest organic demo
05:44 4Pinterest analytics demo
05:37Media & Measurement
5Introduction to Pinterest
04:15 6Promoted Pins Overview
02:34The Full Funnel: awareness
04:32 8The Full Funnel: intent
03:58 9The Full Funnel: action
04:59 10Promoted Pins: success stories
04:03Content
11Introduction to Pinterest
04:15 12The art of the Pin
10:07 13Rules & policies
04:52 14The Pin Factory
03:10Executive
15Introduction to Pinterest
04:15 16Power of insights
05:25 17Pinterest organic demo
05:44 18Promoted Pins overview
02:34 19Promoted Pins: success stories
04:03Lesson Info
Introduction to Pinterest
Hi, my name's yolanda! Today we're going to talk about how promoted pins can allow you to take advantage of our future intent data and really taking advantage of reaching more audiences there on pinterest for your brands, pinterest is all about the future where the on ly platform with audience looking forward, we're not about sharing the past or reading about the present we're about writing your own personal story where you want to take yourself and getting inspired by people with similar goals interest in need pitting is very personal it is a place to plan and organize your life we're not a social network we're actually a me first network where discovery iss field socially when someone pin something of yours it is a strong personal and ten signal from getting ready for a newborn to saving that, too that saving for that latest smartphone penders are raising their hands and letting you know what exactly they care about what they want to do and what they're going to be buying next. For m...
arketers, all this future planning sets pinterest apart from all other platforms, nowhere are consumers as emphatically and authentically declaring the commercial intent. Nowhere else are marketers is integral as organic to the experience not only are brands welcome, but they're really essential two thirds of all content on pinterest is actually pin from brand sites without brands, there really is no pinterest let us meet some of our most active penner's right now. This is jenny and her friends. They loved the outdoors when when jenny comes to pinterest, she discovered places to go and save spins of pretty hikes and great backpacking here. When she's ready to take action, she actually gets everything she needs for her next trip, including ingredients to make that ultimate s'more. This is susan she's, a designer and a bride to be living in san francisco. She comes to pinterest to discover new ideas for her modern ceremony saving pin, since by her reception and wedding photography pinchers helps her make that big day even that much more personal. All these planners are coming to pinterest at significant scale. They've saved more than fifty billion pins to more than a billion boards each year. We serve more than one point five trillion recommendations. We can reach your target audience right as they're making these future plans, and those plans may actually surprise you. Many millennials come to find ways to save for their first homes some men are fastest growing segment on the platform are trying to figure out what they're gonna work on that next state. Many women are rolling up their sleeves, getting ready for that next d I y project the majority of them are doing they're planning on mobile devices. A recent pinches commission miller brown's that he said eighty seven percent of pinter's have used pinterest to help drive a recent purchase. The decision our penner's features abroad and distinct from what from wedding until while weekend movie from buying a car to buying a new shampoo from getting ready for retirement to saving for the next smartphone penner's air planning every aspect of the life on pinterest you should promote your brand, tap into this forward looking mindset and start reaching the right audience without right message at the right time, and in return you can learn a lot about the audience on pinterest you can take advantage of what is, in effect, the world's largest, most actionable focus group penders air, telling you the best way to message your brand and products. They're showing you how to organize your product and services into their lives. The planning, their planning, how to use your product next. And if there's demand tell you when they wanted the one, they want you to bring them to something no, and that is really amazing. The future is yours. Promote your pins, pin content from your sight and start analyzing and tracking those results power you're brandon pinches, and we'll help you take advantage of everything the platform has to offer, thanks.