Repurposing Content Systematically
Lesson 42 from: Personal Branding: Creating a Strong Online PresenceDennis Yu
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Repurposing Content Systematically
Lesson 42 from: Personal Branding: Creating a Strong Online PresenceDennis Yu
Lessons
Chapter 1: Introduction
1Personal Branding
02:36 2Course Organization is Made Up of Strategy and Tactics
01:53 3Personal Brand Manager Inputs and Outputs, Repurposing Content
02:16 4Personal Branding Framework in Action
02:54 5Quiz: Chapter 1: Introduction
Chapter 2: Plumbing
6Inception of Products, People Buy from People
04:22Facebook Public Figure Page
22:02 8Boosting Posts
03:05 9Quiz: Chapter 2: Plumbing
Chapter 3: Blogging
10Repurposing Content Process for Selecting People on Fiverr
02:50 11Topic Wheel, 6 Topics
04:36Chapter 4: Networking
12Power Networking Networking
03:35 13Topic Wheel, 6 Topics
04:36 146 Types of Figureheads
01:41 15Building a WHY, 3x3 Goals Sheet
03:33 16Mapping Your Personal Goals
02:37 17Network Mapping
03:17 18Professional Content vs. Fun Content
04:22 19Googling Yourself
20:13 20How to get 10,000 views of your message
11:09 21Quiz: Chapter 4: Networking
Chapter 5: Interviews
22Interviewing and Being Interviewed
01:14 23How to be an Expert Interviewer
03:57 24Applying the Personal Branding Framework
06:27 25Thank You Machine
08:13 26Perceived vs. Actual Authority
07:54 27Quiz: Chapter 5: Interviews
Chapter 6: Visual Content
28Dennis' Personal Brand Manager
11:17 29Amplification: Getting More From What's Working
04:05 30Omnichannel and Omnipresence
04:08 31Elements of a Powerful Facebook Page
20:00 32LinkedIn for Powerful Personal Branding
09:10 33Clients Brands and Relationships
00:15 34The One Minute Video
05:55 35Gratitude Videos
04:54 36Your Speaker Reel
04:22 37Making Money
03:37 38Power Hours
07:44 39WHY videos
06:32 40Making One-Minute Videos
05:49 41Remarketing
08:18 42Repurposing Content Systematically
02:59 43Twitter for Personal Branding
02:43 44Quiz: Chapter 6: Visual Content
Chapter 7: Ascension Ladder
45Making Money via the Ascension Ladder
09:48 46WHY Videos in action
08:59 47Quiz: Chapter 7: Ascension Ladder
Chapter 8: Fiverr Gigs
48Using Fiverr to Build Your Personal Brand
05:15 49How to Choose the Right Fiverr Sellers
10:56 50Using Saved Gigs and Templates on Fiverr
08:15 51Quiz: Chapter 8: Fiverr Gigs
Final Quiz
52Final Quix
Lesson Info
Repurposing Content Systematically
let's talk about writing a book, starting a podcast or maybe having a Youtube channel. A lot of people hit me up saying that they want to do the podcast because everyone else is doing podcasts and that's the hot thing to do or they want to write a book because all their friends have a book and having a book is necessary to be a public figure and then you're respected. All of these different forms of long form content are actually already the same thing and I want to share with you one little trick that's going to give you 80% of the value, give you 80% of the work already done for you. And that's this when you've gone through all the items that we've talked about in assembling your topics And your network and interviewing other people to strengthen your topic wheel and cut those into one minute videos that you can repurpose and building the re marketing and turn into articles and blog posts and memes and snippets and tweets, you're already 80% of the way there towards that long piece o...
f content like that book or the podcast or the Youtube channel. Why is it? Because if you take all the content that's in your topic wheel and then you transcribe it through Fiverr gigs, you've already written the chapters of your book, You can take your six topics and turn them into six chapters where everything is already written and this is not cheating because people that write books? Think about your favorite celebrity that's written a book. Do you think they really sat down and wrote 200 pages of a book. What they did was they spoke to a camera or they were interviewed by someone else and then that was transcribed and turned into books. Or Mark Cuban who is a friend of mine, he has a book on how to succeed as an entrepreneur. Do you think he wrote another book? No, if you read the intro, it says these are just blog posts from blog maverick that we have just turned into a book format. I have several friends where they've taken their last year of posts on Facebook and every one of those turned into a chapter. So they have 365 chapters that are now a book I think certainly should put in a little bit more effort than just grabbing all the posts that you've done on linkedin or twitter and then calling that a book, when you understand that you can reuse your content if it's structured into a topic wheel and turn it into a book or articles or any other form of content. All of a sudden you've got shrimp creole fried shrimp, shrimp and lobster shrimp fettuccine, right? You guys remember forrest gump, you've already done most of the work and that's the beauty of the power of the topic well and using this personal brand framework. And when you realize that the power of the personal brand framework is to have 90% of that nitty gritty already done for you, then you realize you get leverage because that 10% where you're putting your time in creating content and interviewing other people and building your network, that's where you get that power, and that's where this personal branding framework is going to create amazing power for you.
Class Materials
Bonus Materials with Purchase