So now that you have more ideas of great web sites to get all of you going let's, talk about your opt in offer because it's really important tio and not only collect names and email addresses, but to get as many as you can or to get as many of your visitors to give you their email address so you can put your opt in. I know we talked about pop ups a second ago, but you can put it in your top fold in your bottom fold in the middle of your page, but it really should be somewhere on your home page where you feel like it fits in with your design. I know there's different statistics that if you have a pyre, you get more people to give you their email address if you have it lower it's not as many, but it's still really, really works, and I urge you to it experiment, right? Like put it on top, put it on the bottom, leave it there for a month and see what happens and see where your audience response the most I know for some companies, if you have it at the top of your page and you have the sort...
of product we're like, I know I want this, then they're going to more likely to give you their email address if it's on top if someone needs to find out a little more about you, they might need to read a little bit more before they decide if they give you their email address, so test your own audience, see what happens he wanted works for them and that's where you should be putting your website or your opt in page. We also talked about it as a pop up, and I know this is a really hated thing among so many entrepreneurs and it's that annoying pop a box, right? How many of you go to sites and you're like not another one of those let me close it, but really the key is to give, make people on offer that they can't refuse, so they sort of are like, oh, of course, I want to give you my email address because that's really important to me that you're giving me so yes, tracy there's an importance on when the papa pops up like if it pops up. I think the thing that's annoying is if you go on the website and like the first thing that you see is the pop up, give a recommendation if it shows up like a few seconds later or when you're leaving or that's a great question, I know. Companies who do it like they maybe wait five to ten seconds before they do it, sometimes they'll do it after someone clicks off of the home page, and they're interested in finding out more again, I would say test and see what works for you. I've tested stuff where it was right away, and then I waited ten seconds and the one where I waited ten seconds, it gave me more, more optimism, more people to sign up. But again, your company could be different, but I agree it shouldn't be like they come to your side and all of a sudden it's the first thing they do when it takes over. So wait a few seconds at least five seconds or so, but also know that people's attention span is really, really short, so if you wait twenty seconds, they might already decide that your side is not for them. Or maybe they didn't find the information, so don't wait too long because then you're going to lose them, so find a balance test out and see. See what works for, and I usually say, you know, test things for a month or so, and maybe the first month have five seconds the next month, ten seconds. But the next month have it when they leave that home page and just see what happens for you and if you decide that all of your answers are the same and it really makes no difference that maybe do it like at the five to ten second mark ourselves all right? So I wanted to show you these two different pop ups here the's are both clients of mine and what do you think they both have in common here? Anyone I said discount off of both orders they both membership like tom reed no, but they're not membership but that's great yes so what they have in common is that they're giving people an incentive to sign up and it's again it's not really that important what the incentive is because if it's relevant to their audience but again it's not just saying sign up for our newsletter I've seen some website or just says newsletter and then it has the you know the name and email address or sign up for our newsletter but I feel like maybe that work ages ago when people were excited to get newsletters but how many of you now are really excited to look at your inbox and you know and get a newsletter, right? Those times are over people are just not excited on newsletters, but they might be excited about getting fifteen percent off, especially if they're about to purchase right so offer offering on incentive is a really great way to really get people to give you their email address. Yes, elizabeth second, I've got the right glasses on, but the first one with the vips member I love the idea saying the I p yes, it's a really special it really does yes, and I've seen this on quite a few sites and you do like you feel like you're an insider and I feel like all of us want to feel like we're an insider to to the company that we're buying from or we want to feel special, so yes, that's great, so if you can name your list instead of saying sign up for our list, you could say become a pipe that totally changes what they're getting from you and what they know they're in for so great I'm glad you pointed that out. Elizabeth pia all right, so this our pop ups again from two different websites so why did these have in common? Smooth holly small, yes, but I think the point I'm trying to make so yes so these air pop ups that you know, one of them sort of gray's out the rest of the web site, the other one just shows up on top, but both of these came up a few seconds after I went to the home page and I got really excited because I said oh great, I can profile these because not only do I love their design but I really love again that they're offering an incentive and they're not just taking up your time and your attention with sign up for our newsletter right there giving you ten percent off they are also giving you a first look right like just like the vips we all want to be the first to take a look at something we love it magazines love it everybody wants to be the first one they want to have an in and this is a really great way to make your audience feel really, really spy eshel about what it is that you are offering them so if we haven't yet realized the importance of offering an incentive and not just saying sign up for my newsletter really please please if there's one thing that you take away from this upton talk is that you have to give people a reason for them to sign up for your email address it's not enough to just say sign up for newsletter anymore I think those days are sort of over people don't just want to be added to another newsletter so I want to give you a couple of examples we were talking about that tracy but a discount again I don't recommend offering this county around I think this is something you should do maybe two to three times a year at most if you do that because otherwise then you sort of trained people to on ly by for me when you have a discount I know there are some larger chains that I'm on their email lists and like every single day ten percent off this friends and family sale twenty percent off by, you know buy one, get one free and it's like now I don't shop there unless I have a discount and and they've sort like I love their stuff in their clothes but I only really by there if I have a coupon so it's such a and I know they're modeled their business model is different. But for you as an entrepreneur with a smaller business, you definitely do not want to be training your audience to only buy from you when you're offering them with this count the other thing you can offer its free shipping and I know for some of you especially if you have heavier items that's nothing not possible I know with my soul business free shipping with something that I never could offer because it was just more expensive to ship a bar of soap than the actual barf so so that just never worked for me, but when I had my t shirt business it was only I think like a dollar thirty something at that time to ship a t shirt right free shipping everyone loves free shipping, so for my t shirt business, it was definitely something that made sense for me to do so. Think about your business too, and don't offer free shipping or discount if you're going to go out of business because then no one benefits, right? So think about your business model, what works for you, your shipping costs and what doesn't and that's what you should be offering. You can also offer exclusive updates and behind the scenes and again, people love to know behind the scenes they buy from entrepreneurs like you because they don't want to buy from the big box stores. They want something more unique, something more special, and they would feel really awesome if they can get to know the behind the scenes. The exclusive updates, things that are not posted for everyone to see you can also do a contest and offer them a chance to win something. And I know when I had my cell business I had on my home page, I wanted to try it out and see if I did a contest to win a wind soap for a year. What would happen to my newsletter? Uptons and I think for that month alone, I had over four hundred people who signed up for my newsletter. Or sign up for a chance to win so open, and obviously, you let them know that they will also be added to your newsletter, but again, such a great way and yes, some people might on lee want to give you their email address so they couldn't win something. So not everyone is, as I guess, qualified, so to speak as if they were interested in your ten percent offer. But they are in your website there obviously interested in you, and you paid it super easy for them to give you their email address, and lastly, you can give them a free gift with their order. I know some companies offer a free free gift wrapping some will offer like I've seen this with a lot of bath and beauty companies that offer trial size of a different product so you can try it out and again. Who doesn't love free stuff? If you can say, sign up, you know and receive a free gift to their first order, especially if you let them know what the gift will be again, they're more likely to sign up for your newsletter so again, it's all about incentive giving them a real reason to sign up instead of just sign up for my newsletter now you're opt in, this is really important because it should reflect your brand. If you remember those two pop ups that I had earlier, both of those are in line with the design of the web site with the branding that they have and it should not be something that someone comes to your side and they're like, oh, that looks nothing like the rest of their website. So you want to make sure that your color scheme is there your fonts? Are there your images if you're using images that they all reflect your branding and it's sort of something that fits in with everything else on your website and I should also be irresistible? I know for some people ten percent off really is irresistible, right? Because especially if it's a higher priced item again, if they couldn't say fifty dollars often item or something like that, I'd really why wouldn't they want to give you their email address? And then lastly it should stand out on your page, so if you have it just sort of buried somewhere at the bottom of your website or somewhere and really small fonds or I've seen some websites where there isn't even a submit button although I hate that word submit, you know you should definitely should not use them that you should have a different sort of word in there, but there's some websites where is just a little graphic where sometimes you're not sure where to click, enter to actually submit your information, so make it really obvious for people, tio submit once they give you their name and email address. All right, so how many of you now feel like you have to have an opt in and give people an incentive to sign up? I think we all get the importance. Is that right? Okay.
Andreea Ayers is a successful entrepreneur who has started and sold three companies over the last five years and currently runs two. As the founder of www.launchgrowjoy.com, she helps entrepreneurs who wish to launch a consumer product line through retail
This class is perfect! A great overview and explanation of what you need. I really like the simplicity and after watching it for free I bought it so I could pause it and implement the ideas as I went through the course. I love my page website now and highly suggest this class!
a Creativelive Student
This class is packed with useful information presented in a clear and coherent way. Andreea Ayers has a track record of success in e-commerce and offers ideas and tips that come from experience. Whether you're just starting a website or looking to improve an existing one, this class will help you get your mind working and your creative juices flowing. Highly recommend!
a Creativelive Student
Wow! I bought this class on a whim and didn't expect to get as much out of it as I did. It is to the point, filled with really good information and presented really well. I am so glad I got it. We are about to redo our website and I feel a lot more confident about doing it right now.