Market, Launch, and Sell Your Next Big Thing
Tara McMullin
Lessons
Day 1
1What Matters Most to Your Audience?
24:47 2Personalization, Not Generalization
25:46 3How to Grab My Audience's Attention
28:30 4Make Your Message Matter to Sell More
19:40 5Hot Seat: Discovering Your Key Insight
31:31 6How to Create & Use Key Insights
14:51 7How Do I Know This Will Sell?
29:05Using A Story to Connect & Sell
28:42 9Q & A with Students
09:20 10Selling Without Feeling Sleazy
19:57 11Make Your Message Relatable
16:38 12Collaborative Narrative - Part 1
26:34 13Collaborative Narrative - Part 2
18:21Day 2
14Content Strategy That Matters
18:28 15Start a Conversation with Your Customers
20:18 16Launch Lab Exercise
15:09 17Customer Development Arc
23:12 18Move the Conversation to Sales
34:12 19Building a Content Plan
24:55 20Get Results with Email Marketing
21:45 21Email Marketing: Biggest Mistakes
37:13 22What a Pitch Email Should Look Like
35:06 23Your Email Marketing Plan
38:32 24Email Plan as Part of Launch Cycle
39:05Day 3
25Write a Killer Sales Page
30:00 26Write a Compelling Sales Page: Part 1
34:22 27Write a Compelling Sales Page: Part 2
17:29 28Craft a Sales Page That Converts - Demo
27:54 29More Compelling Sales Page Features
33:31 30Connect to Influencers w/ Brigitte Lyons
31:20 31Hot Seat: Connecting with Influencers
30:52 32Q & A with Brigitte Lyons
14:15 33How Big is Your Venue?
26:15 34Setting Up Your Venue & Aha! Moments
28:10Class Description
There are countless marketing and social networking tools available to you, but in the sea of options like Facebook®, Twitter®, and Pinterest® it can be difficult to connect with clients who are genuinely interested in what you have to offer.
Join online marketing expert Tara Gentile and learn how to use email and social media in a smart, strategic way that will grow a devoted audience of happy, buying customers.
In this course you’ll learn about creating content that draws the right client to your brand before worrying about which marketing tool is appropriate. You’ll also learn how to sell in a way that feels authentic to you and to your unique offering. You’ll harness the power of direct email marketing to make and sustain connections with the clients who’ll grow your brand.
If you’re ready to use online marketing to support your work and grow a devoted audience of happy, buying customers, this course will get you there.
Class Materials
bonus material with purchase
Ratings and Reviews
Linda Makes Impressions
The timing of this course was perfect. I am in the middle of a launch and able to immediately apply what I am learning to my sales page. I have confidence that I can use the tools to catapult my next big thing to even higher levels. I am grateful for Tara's bonus gift, free month in her Kick Start Labs. I am taking advantage of the knowledge and resources there as well. Tara is a role model of action, authenticity and clarity, that I aspire to be. Thanks! Linda Germain http://www.lindagermain.com http://makemonotypes.com
Merry
Took this course and followed along in order to get my new product launched. Wow was I surprised at the amount of sales I had right away. Doing the work is paramount. You have to want to create, edit, rehash and be persistent. (Guess that is called discipline!) Tara is well spoken, methodical and full of the business advice I was lacking. Got a product to get out into the world? Tara's course will be a great help in your success. Do it.
a Creativelive Student
I'm so disappointed I didn't have this information years ago!! Just the sales page information alone is more than worth the price of this course. I finally have a structure and a sense of how it works and ties into a bigger picture. I have a clearer sense of how the pieces fit together. Writing sales pages has always felt like I'm flying by the seat of my pants. Now that I know what I know, I'm pleasantly surprised I've had the sales I've had and I'm so excited to now be able convey my message more clearly so I can help more people and generate more income. Thanks so much for shedding light on how this all works, Tara. Your clear and grounded approach are incredibly helpful. After having spent A LOT of money on various online marketing courses, and not gotten nearly as much from them as I have from this course, it was incredibly refreshing to take a hype-free, sleaze free course on marketing, sales and product development. Thank you! Lisa Gillispie