Lessons
Course Introduction
02:54 2What is a Logo?
06:26 3Standard Logo Types
30:16 4Defining the Project
09:25 5Formulating a Creative Brief
03:51 6Logo Design Research
25:25 7Brainstorming: Word Mapping
28:55 8Brainstorming Logo Ideas
16:04Thumbnail Sketches
37:17 10Exploring Type Solutions
17:59 11Manipulating and Customizing Letterforms
21:58 12Drawing and Manipulating Letterforms in Illustrator
22:59 13Logo Execution Styles
09:03 14Logo Explorations in Illustrator
27:31 15Considerations for Applying Color
08:04 16Formatting Concept Work for Presentation
10:22 17Tips for Presenting to the Client
04:36 18Preparation of Final Artwork Files
13:24 19Logo Standards
12:04 20Copyright and Trademark Basics
09:10 21Contract Basics
07:26 22Final Thoughts
02:25Lesson Info
Tips for Presenting to the Client
Some tips for presenting to the client um as faras the content um it's always a good idea tto reiterate what came out of your initial meetings or nasa research what the actual, um design strategy and approach our two meeting those meeting those checked objectives just to revisit that uh there might be people that are in the meeting that weren't a part of everything in the beginning so just that they understand kind of where you're coming from and uh what's taken place you know up to this point um if you've discovered appointed differentiation and that's something that you're leveraging in your design that be something good too especially if it's something that a concept that you want to pitch um helps confirm um that could be included as well um it's probably a good idea to have just like a paragraph or two as a design strategy and basically what the design strategy is it's just a description of really of decisions that were made during the design process that can that basically says h...
ow your design approach the things that you did marry up with you know are going to meet the expectations for the projects in the client goal so you know, so if um you know if like bold colors help reinforce, you know, some attributes of their brand or whatever I mean it's just you're speaking in general terms kind of general terms of you know what the design decisions were for the direction or the directions that you pursued and it also kind of um also kind of helps them set the expectation for what there you know, for what they're going to see um a little bit and then uh also be ableto um communicate the approaching uniqueness of each concept that's what that statement that we talked about the last slide is for just a rationale to sort of point out the differences in the strength of each individual concept um and then also assured of cumin kate you know how your recommendation you know best meets those goals and objectives and marries you know, with eyes consistent with something it's going to reach their target market so you want to think through how you're goingto uh you know, you're gonna elevate that concept above the other ones all right here's a just a tip and any designer that's been in the business for a while will confirm this do not I repeat do not present work that you would not want the client to end up using? I actually violated this rule about a year or so ago? Um I presented four concepts to a client and they they were all good it's not like you no one was necessarily worse than the other, but it was a very different direction and it wasn't a strong as the other three and sure enough it's like it's the one I mean it's like a phenomenon it's like how often that will happen like if you stick one bad day one bad one in there in the bunch and then it's like that's the only one there under there, you know, that's the only one they're interested in I said it's it's not able to explain it, but I can't tell you how many times I've seen it happen so you, um yeah, um I'm trying to work that out, um, upfront um, you know, you're you're gonna you know, if you have come up with more than one idea your if you have to do three, you're probably gonna end up coming up with five just in the process of trying to do three um so it's, you know, it's one is it's trying to budget your based on budgeting your time and what you have to work with, they're against the fee on the other thing is just you know is you know, just until you're satisfied that you've actually been, you know, come up with, you know, a number of good concepts or if you have, you know, you don't have to do three and you come up with four great ones, you know, it's worth it's worth pursuing
Class Materials
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Bonus Materials with Purchase
Ratings and Reviews
a Creativelive Student
It's an excellent beginning class, as is stated by the instructor during his introduction. This class has several facets, and only someone with zero knowledge would need them all. There were some really wonderful information shared on how to ferret the needed information on the clint and competition. If you are looking to better serve a client this is a great class. For those looking for an advanced class this would not be a good fit, as this is only a beginner class.
Rajat Shanbhag
It is an excellent class that has all the foundations laid out precisely and concisely. I really appreciate Tim putting in all the effort and simplifying the process for beginners and pro's alike.
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