Lessons
Course Introduction
02:54 2What is a Logo?
06:26 3Standard Logo Types
30:16 4Defining the Project
09:25 5Formulating a Creative Brief
03:51 6Logo Design Research
25:25 7Brainstorming: Word Mapping
28:55 8Brainstorming Logo Ideas
16:04Thumbnail Sketches
37:17 10Exploring Type Solutions
17:59 11Manipulating and Customizing Letterforms
21:58 12Drawing and Manipulating Letterforms in Illustrator
22:59 13Logo Execution Styles
09:03 14Logo Explorations in Illustrator
27:31 15Considerations for Applying Color
08:04 16Formatting Concept Work for Presentation
10:22 17Tips for Presenting to the Client
04:36 18Preparation of Final Artwork Files
13:24 19Logo Standards
12:04 20Copyright and Trademark Basics
09:10 21Contract Basics
07:26 22Final Thoughts
02:25Lesson Info
Contract Basics
Let's go through some contract basics contents should be in your contract and, um, I always recommend, you know, it can be a simple contract and contractors just agreement of who's, of which party is going to do what? You know what? They're going, what they're going to deliver. Um, I would always recommend working with contract, especially unless that somebody that you, you know that you know pretty well, or you somebody that you can you know that someone you know knows that can vouch for them or whatever, um, and it's, not a contract, does not ensure that you're gonna get paid, but it will I think it will weed out some people that, like, have no intention of paying from, you know, from the word go, they'd be less like you to sign a contract uh, if their intention is not to pay, but probably that the, uh, bigger reason to do that is one of the things, and we'll talk about this in a second in that that you want to specify in that contract is ownership of rights and that they have no rig...
hts until, you know, until until they agree upon fees have been paid in full so while you know, contract would give you grounds to take someone to court or whatever, when you have something in writing like I said it's not a guarantee that you're going to get you know that you're going to get paid but it's more important that you know that it's clear that you own the rights to this artwork and that they can't legally use it you know, unless they pay for it and then you do have some ramifications if you know if they use it and they're successful company and you know then you'll be entitled to know to damages or the willingly pay for it because it's going at that point you know once they're larger successful company it's very expensive to change in identity when you have to everything that that logo one has to change has to be redone um so I would always recommend you know, even if it's uh it's a simple contract you want teo included deliver bals the project description which you know if you go through the process of creating creative creative brief that should be pretty well spelled out uh the deliver als the schedule um and again on the frustrations of being a designer is, you know, project starting and stopping and you know, you not being able to plan your you know, your workflow on dh having you know, cost cash flow problems well is to get them to agree teo, you know, to agree to a schedule um and then fees and also transfer of rights and then, um you want to get their second you know, you might get date and signature um that I would ask for a percentage of the fee up front if especially if you don't know the person and also if it's you know it's a sizeable amount of money or a site and or a sizeable amount of work, you know, something so bin with a delivery like with deliver bols, you're going to spell out how many concepts you're going to present um, you know, if you're doing anything beyond doing beyond that, um how many revisions you're willing to do under the scope of this contract exactly what you're going to provide them a ce faras artwork for the logo so you say I'm going to provide the logo and over the following for the following file formats of the illustrator pdf e p s and png and you khun you know you can probably that's a question you can probably ask earlier on if they need anything outside of those or when you review the contract with amar these formats okay, is there something else that you need and you can also walk them through why you chose those formats in the fact that this is probably all they really need you want to put in there basically that you know, um all rights ownership of worked on uh, remain with the artist until you know, the fees for this contract has been paid in full oh doesn't have to be a huge percentage, but onda and this is something else you probably won't put in the contract. Is that a cz your initial project, your initial prison logo presentation? You know, they could not like anything and want and want to go backto ground zero and, you know, in some scenarios, you realise it, like, you know, you've hit the mark and that's that they're just not they just don't get it, and they're probably not going to get it. And, um, you know, even if you, um, the second round is going to be harder than the first, because you're, you know, you've already done, you know, you've gone through the process, and you've come up with good ideas, and now you've got a you know, you've got to go through the whole process again for the same, you know, for the same client for the same goals and so forth and so it's probably going to take more time and there's, no guarantee that the result is going to be any better, so, you know, or they could just, well, you know, they could just walk away and you know I want to end the relationship whatever whatever scenario is like a least you're not you're going to get your going to recoup for some of the time that you have invested in the project so um you kind of want to gauge that on you know how many hours you're gonna have invested in just so you know you don't walk away you walk away into him the other thing again it's it's it's the way the business works I mean you don't you know you don't somebody you know somebody the rent a car place doesn't like your you have the car for a couple days and I don't pay him what you know pain when you bring it back um the rest of the business world works this way there's no you know there's no reason not not you know, not tow work from a contract and get you know, get part of the fees upfront the thing is it like well then you know, you can probably seem that you know um in most instances they're going to pay their you know, their reputable and they're going to pay their bill but you're going to have this period of time where you're developing concepts and doing a lot of work and not you know I'm not getting paid for it you don't get paid until you know, maybe thirty days after you've handed over, you know, file artwork or something so you're you know, you're investing a lot of time and, um, and unpaid work for, at least for a portion of the time. So there's. No reason why I shouldn't get paid for some that up front.
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Bonus Materials with Purchase
Ratings and Reviews
a Creativelive Student
It's an excellent beginning class, as is stated by the instructor during his introduction. This class has several facets, and only someone with zero knowledge would need them all. There were some really wonderful information shared on how to ferret the needed information on the clint and competition. If you are looking to better serve a client this is a great class. For those looking for an advanced class this would not be a good fit, as this is only a beginner class.
Rajat Shanbhag
It is an excellent class that has all the foundations laid out precisely and concisely. I really appreciate Tim putting in all the effort and simplifying the process for beginners and pro's alike.
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