Optimizing Your Website Content
Lesson 15 from: Local SEO: Put Your Business on the MapAlastair Dunstan
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Optimizing Your Website Content
Lesson 15 from: Local SEO: Put Your Business on the MapAlastair Dunstan
Lessons
Chapter 1: Introduction
1Introduction
01:24Chapter 2: Local SEO - What is it and Why is it Important?
2What is Local SEO
03:58 3Why is local SEO important
04:38 4The Pillars of Local SEO
02:20 5Quiz: Local SEO - What is it and Why is it Important?
Chapter 3: How to master local keyword research
Targeting the Right Keywords
06:00 7Keyword Research Tools
08:21 8Quiz: Chapter 3: How to master local keyword research
Chapter 4: Competitor Research - Choosing the Right Battles
9Introduction to Competitor Research
01:10 10Competitor Research - Quick Checks
06:32 11Quiz: Chapter 4: Competitor Research - Choosing the Right Battles
Chapter 5: On-Site SEO - Optimizing Your Website
12How to Apply Keywords Across Your Site
02:27 13The On-Site SEO Essentials
06:16 14Image SEO + Geotagging
04:22 15Optimizing Your Website Content
02:26 16How Should They Look
01:02 17YouTube, Maps, and Socials
02:35 18Multi-Location Businesses - How to Manage Location Pages
03:45 19Quiz: Chapter 5: On-Site SEO - Optimizing Your Website
Chapter 6: Google My Business
20Setting up Your Google My Business Listing
01:27 21Your Business Name vs Using Keywords in Your Business Name
03:46 22Completely Optimizing Your GMB Profile
05:56 23How to Get Google My Business Reviews
02:12 24Quiz: Chapter 6: Google My Business
Chapter 7: Off-Site SEO
25Local Citations
09:43 26The Importance of NAP Consistency
01:31 27Citations for Service Area Businesses
01:35 28Citations - How Many do you Need
01:05 29Introduction to Backlink Building
02:23 30Sourcing Backlinks - Social Links
00:54 31Sourcing Backlinks - Blogging Links
03:51 32Local Newspapers and Sponsorship
02:02 33How to do Local Blogger Outreach
03:48 34How to Audit Local Outreach Targets
02:29 35Avoiding Anchor Text Over Optimization
03:00 36Quiz: Chapter 7: Off-Site SEO
Chapter 8: Technical SEO
37Introduction to Schema.org
00:37 38Why is Schema Markup Important for SEO
01:53 39Manually Adding Schema to your Site
09:04 40Adding Schema Using a Plugin
08:12 41Quiz: Chapter 8: Technical SEO
Chapter 9: Conclusion of the Course
42Conclusion of the Course
00:47Final Quiz
43Final Quiz
Lesson Info
Optimizing Your Website Content
how much content do you need on a page to rank it in the Serbs well, it depends how competitive your niche is and the age of your website. If your niche is competitive and the competition has aged established websites, you'll require more content to compete. Older established websites with more trust can rank with shorter articles, Newer websites who have yet to establish themselves in google's eyes need to try harder. Generally speaking, more content is better, but you need to balance this with user experience considerations and not write filler content. words is a good number to target and 2000 words works better. Long articles can work well for blog posts, but it's not so easy to write 1500 words for the service pages on your website. So try to find the right balance for you. Include your target keywords throughout the content sparingly along with other keyword variations throughout the text and in your H two and H three headings, try to weave your target keywords and target locati...
on into the copy of the text naturally. So a good example would be John Smith and Sons are proud house painters in Orange County, we have serviced the region for over 14 years. This is a naturally natural way to include the keywords house painters in Orange County into the text, but without over doing it in a spammy way on the flip side. A bad example would be something along these lines where the best house painters in Orange County, our oc house painters have years of experience painting houses in Orange County. Speak to john smith and sons today for a free Orange County da da da da da da. As a general rule, you need to include your keyword one or two times maximum per 100 words, do not exceed 3% keyword density. This means using your target keyword in less than 3% of the total text. This was a very common example of how companies would write web content in the two thousands when S. C. O. Was different. This example overuses the target keyword in the text. It's spammy, it's not natural nor is it providing value to users. Google can understand what a page is about. Now. You don't need to cram keywords into your text to achieve this. If you overdo it by stuffing keywords into your content excessively, google can hit your web page with an over optimization penalty. Clearly you don't want this.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Josh Macphee
Plenty of practical information in here to get you started in crafting a website for good SEO. Recommend.
Bledi Ismaili
Alastair is a professional. I enjoyed every section of the course. Even if I am a SEO Professional myself, I learned new tricks and perks to use to my arsenal. Thank you!