How to Build a Memorable Brand
Carolina Rogoll
Lessons
Class Introduction
10:08 2What is a Star Brand & What They Get Right
15:02 3Introduction to the Star Brand Model
14:55 4Brand Assessment & Goal Setting
28:05 5Defining Brand & Equity
17:53 6Identifying The Brand Target
11:12 7Crafting A Communication Strategy
21:05 8Establishing The Market Strategy
22:47Class Description
For anyone who wants to learn the fundamentals of branding in an approachable way, this class offers an effective model that offers structured guidance and professional tips for building, managing, and marketing any brand.
Based on her book ‘Star Brands’, Instructor Carolina Rogoll will take you through the five step model for brand success, which includes:
- Step 1: Brand Assessment & Goal Setting
- Step 2: Equity and Targeting
- Step 3: Crafting a Communication Strategy
- Step 4: Marketing Mix
- Step 5: Marketing Plan & Measurement
Class Materials
Bonus Materials with Purchase
Bonus Materials with RSVP
Ratings and Reviews
Chantal
Absolutely great course. Carolina is a great instructor and she passes the "information" the best valuable way it is possible.....Very easy to understand, to follow, that worths every minute. I highly recommend 100% and more! Thank you!
Anders Madsen
For a small business owner with aspirations to grow and a basic knowledge of theoretical marketing as well as a couple of years of less than stellar success with practical marketing, this is a fantastic course. Carolina takes a lot of common marketing theory (Maslow, the 4 P's, e.g.) and translates it into something that exists in the real world and can be used in both the strategic planning as well as the day-to-day tasks that is the core of your product development, your pricing strategy, your marketing efforts and eventually your company brand. The course is densely packed with information, and although I just finished watching it live, I already know that I will buy it and use it as a future reference - it is that good.
Student Work
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