Creating Multiple Projects from Your Edit
I'm gonna open up one of the older projects, and we're gonna talk about really quickly just what other things we could have done, in addition to delivering this edit, what other thing could we have done really quickly, just really quickly, that would help enrich what we're giving to our client? So let's go into our project files. Okay, and let's go into the last one I just did. Okay. Alright. At the end of the interview, I had Ivan do something for me, okay. You know, actually, I think I have it better over here, so just gimme a quick second. Actually no, I'll just do it here.
Hi, I'm Ivan Salaverry, for IS MMA. We'd like to invite you to come through Eighth and Thomas, here in South Lake Union area. We're open throughout the day. Please call us and come through.
Okay, really quick. I had him do that once for me. Once or twice. So I'm gonna take that, take that little statement, and build something really quick around it with the edit that I already have. So I'm gonna steal some of...
the B-roll, right, find some different music that's gonna just be like snappy, and make like the shortest little edit I possibly can out of it, just to give me something else to give to him. So I'm gonna make another sequence, alright. I'm gonna take that clip. I'm gonna cut it. I'm gonna drop it in the timeline, and I'm gonna go back into my edit and find, find the B-roll. So let me just open up the other, the proper sequence here. So I'm just gonna open up a new sequence, pop that footage in, come over here, and just start scrubbing through B-roll. So I'm gonna snatch that up. I'm gonna snatch that stuff up, and just drop it in. Okay, I'm gonna come back, I'm gonna snatch this stuff up, I'm just gonna grab all that B-roll. And then what I'm gonna do is just expand this timeline and just drop it in. So now because I don't know what it's gonna look like or where it's gonna be or whatever it is, I'm just gonna keep it all kinda mashed in together, and then I'm gonna find a new song. So I already kinda preselected a song for this, so we're gonna go ahead and pick this one. (bass-heavy beat) Alright. (beat stops) So you're gonna take that, drop it in. (beat begins)
Hi, I'm Ivan Salaverry.
Okay, so now I'm gonna come in here, I'm gonna take down that track a little bit, so let's just go ahead and bring this down a touch. Bring this track up a touch. C'mon. Alright. So now we can just listen to it really quickly. (beat begins)
Hi, I'm Ivan Salaverry for IS MMA. We'd like to invite you to come through Eighth and Thomas here in South Lake Union area. We're open throughout the day. Please call us and come through.
Great, so, cool. (beat stops) Gonna cut it. And now I can start laying in some of that B-roll. That's all we're gonna do, that's all we're gonna do, is start to lay some of that B-roll, and I'm not gonna do it, I'm not gonna finish it here, I just wanna let you guys see that it's like, (beat begins) maybe I start with this, and then have the voiceover come in. So now, all I'm doing is just grabbing this B-roll, tossing it up on top of this edit, and replaying it. (beat begins)
Okay, so I gotta get rid of that statement. Remember cutting statements? Get that thing out. Okay. And drag. So here's the beginning of that statement here. (beat starts)
Hi. I'm Ivan Salaverry for IS of MA. We'd like to invite you to come through Eighth and Thomas here in South Lake Union area. We're open throughout the day. Please call us and come through.
Done. Okay. Cut it down, make it refined a little bit, but you've already got all that work, you've already pulled that footage. Just take that extra step, just take the extra step of asking him to say that one last thing so you can piece it all together and then deliver something else really quickly. Okay? And you picked the right music, maybe that wasn't the right music or whatever it was, but can you see how you can leverage what you just edited into something else. Now the last thing I wanna show you, because you've seen the edit as is already a bunch, but I wanna show you one of three ways that we could've done this, right? So lemme just do this real quickly. Remember I showed you the storyboards and how they differed? So there is another, here's leading with the intro. So in the first one, we said, passion, can't teach passion.
The truth behind passion is that you can't teach passion.
Right? So instead of that, let's lead with this.
My name's Ivan Salaverry. I have a MMA gym here in the South Lake Union area of Seattle, Washington. When I first started ten years ago, I just walked around the city, looking at spaces, looking at little warehouses, looking at all different places. And when we first started, the clientele came because, you know, we--
See, it's different, isn't it? You move that whole passion statement at the front, well, how about if we start with his why?
We're not per se lifting iron, or going on a treadmill, or on a bike. We're dealing with human beings. And what they experience is addicting. Because it involves competing with yourself, it involves a team, and it teaches you a lot about you. My name is Ivan Salaverry.
So you see, once you get to that final edit, you can start moving things around, and you can really start to play with the messaging a little bit. Once you get to there, then all that becomes a little bit more easy to comprehend. So I wanted to show you that at the end, because I wanted to say that hey, even though we got to the point of delivering a piece of content to somebody, even though we got to the point of thinking, you know, I think I did a pretty decent job, there's always some more work that could've been done, there's always some work that we could've, you know, provided, in the way of looking at the edit. And that's the thing, is you always have to figure out, and you have to determine and know when you are truly done. Because this stuff could just go on forever. So be your own gate at that point, and say hey, I'm done, that's it, it's good enough. Done. Because you've gotta move onto the next project, because at some point this is gonna get stale too. You can just chip away at it, chip away at it, and at some point, you know, the level of adjustment you're gonna do to it is not gonna make it any better. So I mean, as I kind of wrap it up, I mean, I'm gonna be honest, when I started this class teaching, I didn't know if I could get through it. I didn't know if I'd be able to communicate a lot of the concepts that I'm trying to communicate to you in a way that would be tangible. A lot of the things that I wanted to bring to the table, you know, my mistakes, my passion, my desire to just be an instructor and that kind of stuff, hopefully I've been able to give you guys something that will allow you to not just be more confident in doing what you're gonna be doing, but also provide you with the process to do it. I think that for me was the most rewarding thing here, and as you kind of bring this whole thing to a close, I wanna leave you guys with just a reminder, that I know that as we got to the end of this class it got really technical. It got really, really heavy. Because that last segment we needed to get through so much technicality to provide you with the skills that you will need to do to repeat and do these things over and over and over again. But the reality of it is, all that technicality that I brought up at the end, you guys don't need to do DaVinci yet. You don't need to do that yet. You don't need to worry about doing crazy channels, I taught you to do the little one. You don't need to worry about all of the other things that are gonna plague you, and keep you from doing what you know you want to do is create the content, capture the video, get it to a timeline, clean the audio up, clean up that sequence, and deliver something. If I did not shoot Cinestyle, I would have been done at the edit. Done. Titled it, sharpened it, done. Or just kind of like, been much easier. But again, I wanted to show you what the next step through that door is, so that you're not later on freaking out because now you gotta learn something else and now you don't know where to do it and now you don't know where to go and how to do it. So I wanted to say thank you so much for giving me the opportunity. And I said it at the beginning of the class, how much I value the gift of your time. To be here for eight full segments, to be here and to be so participatory and to provide me with so much feedback has been something that I truly, truly do value, and thank you so much for that gift of time. Thank you so much for being in a sense my own guinea pig for some segments and that kinda thing too. So I really did enjoy you guys, and I really hope that there is, that there was something in the class you're gonna be able to walk away with. So I just wanna say thank you, thank you, thank you.
Well thank you to you, Victor. I wanna make sure that everybody knows how to follow you, how to keep in touch with you.
How to continue to connect. So let us know, where can people find you, follow you?
Well you can follow me on Instagram, at H-A-tographer, Ha tographer, that's my last name with tographer on it, pretty, you know, unique I guess. And I'm also on Facebook. And so I mentioned at the beginning of the class how I've been so humbled by the experience of being in CreativeLive. I've had people from Brazil contact me, I've had people from Vietnam contact me, Pakistan I've had people from all over the world send me messages as simple as hi, nice to meet you, thank you for everything, to should I quit my job to do this? I always try to respond, and I've been pretty good at responding, and if you guys send me a message, you know, sometimes Facebook's weird and I gotta look at the messages for non-friends so sometimes I don't see it, but I do normally try to respond. So if there's people out there in the web, or on the web, especially you guys, if you wanna just ask a question, or find some resources or whatever it is, you can find me on Facebook for sure. And that's something that I definitely value as kind of an ongoing education resource for you guys. I warn you about my Instagram though, because it's a lot of dogs. (audience chuckles) So if you don't like dog pictures, if you don't like, I'm not a food picture guy, but I am a dog picture guy. Not a lot of selfies though, so if you don't mind that, then you can follow me. And then, you know. That's the two really good places to get ahold of me.